Newsletter September 2021 Highlights

The mission of The Valley Economic Alliance is to engage and unite Valley stakeholders to raise standards of living and economic vitality across the San Fernando Valley.
In This Issue
  • Breaking News
  • Employment
  • Making Your Impact
  • Investor Spotlight
  • Calendar of Events
  • In Memoriam
Breaking News
Adelante Latinx Business Hub

Thursday, September 23 - 12:00-1:00 PM
Financing Your Business

Armida Colmenares-Stafford
Pacific Premier Bank

Monica Guevara
CDC Small Business Capita

Thursday, September 30 - 12:00-1:00 PM
Marketing for Growth

Jessica Reveles
J Squared Communications

Patty Ross
Golden State Marketing Commissioner

Thursday, October 7- 4:00-5:00 PM
Virtual Networking with Corporate & Government Buyers
Co-hosted by City of LA Board of Public Works

Commissioner Aura Garcia
City of LA Board of Public Works
Connect to the resources and network that are available to help San Fernando Valley businesses grow.

We will conduct a one-on-one intake assessment to address the areas that are impacting your business.

Our Business Advisor Brett Dickstein is available for assistance at or
(818) 379-7000 x105 to discuss your needs.
California Small Business COVID-19 Relief Grant Program

Application window: Thursday, September 9th through Thursday, September 30th.

Enroll in The Green Affordable Housing Program (GAHP), a USGBC-LA initiative supported in part through the funding of the Los Angeles Department of Water and Power (LADWP) Community Emission Reduction Grants Program. The program has been developed to create community resources for reducing energy and water use while reducing greenhouse gas emissions in naturally occurring affordable housing (NOAH) communities.

The Valley Economic Alliance presented Valley Capital: Closing the Funding Gap for Yours Business Growth on September 1, 2021. featuring two panel discussions followed by multiple breakout rooms to allow for interaction with individual funders.

The Valley Capital Guide provides access to The Alliance’s extended network of capital partners. and alternative lending products as well as angel and venture capital.
Goldman Sachs 10,000 Small Businesses provides business education, support services, and access to capital for growth-oriented entrepreneurs.

FREE TUITION for qualified candidates. Applicants must demonstrate a commitment to growing their business and creating jobs within their community.

Small business resources and loan options during COVID-19

Venturize is a free online resource hub for small business owners like you who need help accessing tools and resources to grow their businesses. Learn more 
Director of the Ventura USEAC, with a duty station of Oxnard, CA. The position is also known as the U.S. Commercial Service Director for the Central Coast. This position is a GS-13 standalone director position that will support exporters in Ventura, Santa Barbara, and San Luis Obispo counties.
The Valley Works Job Board is available for job seekers to connect with various industry employers. This free on-line job board provides the following:

  • Employer Cards – Click on any of the Employer Cards to go to the Employer Pages to view jobs available.
  • Supplemental Employers Pavilion – In this section, you can access the “Jobs” pages of our partners.
  • Video Library – View expert videos on writing your resume and cover letter, interviewing well, and optimizing your LinkedIn profile among other topics.

Making Your Impact
Do Goodwill’ is good for the economy
After 18 months of living with COVID-19, the only certainty is that we must continue to live with uncertainty. Another sure thing: Goodwill Southern California is positioned to play a significant role in Southern California’s sustainable economic recovery.
“Most people know Goodwill because of our thrift stores. But a lot of people are unaware that everything we do is in support of our mission: ‘Transforming Lives Through the Power of Work,’” said Louise Oliver, Regional Operations Officer for Goodwill Southern California. “We serve individuals with disabilities and barriers to employment by providing education, training, work experience and job placement services.”

In spring 2020 when local businesses were scaling back and COVID was ramping up, Goodwill SoCal launched the “Do Good. Do Goodwill” campaign – a multi-pronged response to the crisis that aimed to raise funds for job training and to raise awareness of Goodwill’s mission.

U.S. News & World Report’s annual “Best Colleges” rankings, released Sept. 12.

California Lutheran University in Thousand Oaks was No. 8 among regional universities in the West and No. 2 of the regional list of best colleges for military veterans, which U.S. News said rewards “top-ranked schools that make pursuing a college education more affordable for veterans and active-duty service members.”

To encourage local giving for causes in The Valley, we are conducting the Give Where You Live campaign.

Volunteer Opportunities

We are seeking some energetic, creative, and reliable volunteers to assist us in advancing our mission to help businesses endure through the COVID-19 crisis and stimulate Valley-wide recovery and prosperity.

Volunteer positions are available in graphic design, website design, social media management, and event management. If you're interested in volunteering, please complete our Volunteer Form to get started.

Investor Spotlight
Established on the idea that every modern business needs a CMO-level expert to lead marketing efforts, Hawke Media specializes in custom, data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models.

Founded in 2014 by Erik Huberman and Tony Delmercado, Hawke Media is one of the nation's fastest-growing marketing consultancies and, while headquartered in beautiful Los Angeles, now has employees in 28 different states and counting. Its mission is to bring top-tier marketing to all brands because they deserve it. Acting as a full-service outsourced CMO, Hawke offers a wide array of digital marketing services on a month-to-month, a la carte basis.

eCommerce Week LA™ is a five-day virtual exhibition showcasing businesses and sharing ideas on how to grow eCommerce brands. An action-packed week of growth with a star-studded lineup of rockstar CEOs, professional athletes, best-selling authors, and true change-makers. Listen and learn from their stories, advice, failures, and successes while networking with thousands of peers, mentors, and hopefuls.

With over $5 trillion in funding and over 700 new and established eCommerce brands, Los Angeles has become the epicenter of this ever-evolving frontier. The week will consist of remote events held globally, including brand activations and unique virtual experiences.

Loop Media, Inc. (“Loop Media”) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers. Through its proprietary “Loop Player” for businesses and interactive mobile and TV apps for consumers, Loop Media is the only company in the U.S. licensed to stream music videos directly to consumers and venues out-of-home (“OOH”).  

Invest in The Alliance
Make your impact by funding our job retention and attraction programs while receiving valuable recognition and benefits. Contact Jacqui Matsumoto at or click below for more information.

Calendar of Events 
The Valley Economic Alliance Diversity Committee Meeting

Wednesday, September 15, 2021
10:30 AM - 11:30 AM

Mel Wilson, MRE
Asset Management Consultant
Mel Wilson & Association

Presentation Highlights:

  • Ensuring equity in LA's transportation system The historical impact of housing discrimination and the state of race relations today
  • The effect of the eviction moratorium on renters and landlords, particularly people of color
  • Demographic shifts between urban and surrounding areas, and their impact on underserved communities
  • The critical need for the development of workforce housing as well as housing and supportive services for people experiencing homelessness
Marketing Basics for Building Suppliers and The Global Workforce Initiative

Wednesday, September 15, 2021
5:30 PM - 7:00 PM

Presenter: Vee Nalbandyan

  • Learn more about the marketing basics for building suppliers
  • Learn more about the global workforce initiative from our past president, Irene Thomas Johnson as it relates to the IFMA Foundation.
California Lutheran University School of Management 6th annual Executive Talent Management Forum

The Rapid Rise of Fluid Work: Implications for Talent Management

Thursday, September 16, 2021
9:00 AM - 11:30 AM

Join C-suite executives from some of the foremost experts on talent management from organizations such as The Cheesecake Factory, Semtech, Raytheon, Mercer, MannKind, Herbalife, Medtronic, and other leading companies based in Southern California.
September 27 – October 1, 2021

Free virtual action-packed week of growth with a star-studded lineup of rockstar CEOs, best-selling authors, and true change-makers.

  • Anne McFerran, Founder & CEO of Glamnetic David Heath, Co-Founder & CEO of Bombas
  • Eliza Blank, Founder & CEO of The Sill
  • Katie Echevarria Rosen Kitchens, Co-Founder & Editor-in-Chief of FabFitFun
  • Kristen Elliot, VP of Marketing of Eddie Bauer
  • Rob Dyrdek, Founder & CEO of Dyrdek Machine
  • Sallie Krawcheck, Co-Founder & CEO of Ellevest
Presented by Hawke Media
and The Valley Economic Alliance
United Chambers of Commerce presents
The 7th Annual Inspirational Women's Reception

Thursday, September 30, 2021
4:00 PM - 6:00 PM
Warner Ranch Park

Congratulations to our Board Member Pegi Matsuda and all nominees.

Monday, September 20, 2021
4:00 PM - 6:00 PM

Tuesday, September 21, 2021
9:00 AM -12:00 PM

Tuesday, September 21, 2021
12:30 PM - 1:30 PM

Tuesday, September 21, 2021
5:00 PM - 6:30 PM

Wednesday, September 22, 2021
5:00 PM - 8:00 PM
Accessing LA RiseWith 2021

Thursday, October 14, 2021
10:00 A.M.

The Board of Public Works and Bureau of Contract Administration present the 2021 Accessing L.A. RiseWith Virtual Event in partnership with the Mayorʼs Offices of Budget and Innovation and Economic Development, the Economic & Workforce Development Department, and The Valley Economic Alliance.

This event will focus on the City of Los Angeles’ continued efforts to equip businesses with the tools and resources to learn, evolve, and thrive in an ever-changing business environment. This LIVE virtual networking event is part of the celebration of Hispanic American Heritage Month.
  • City of LA programs and resources, information on best practices and upcoming opportunities
  • Updates on the new Los Angeles Business Assistance Virtual Network platform
  • New bid preference local business programs
  • Overview of the L.A. Optimized Accelerator Academy
Accessing LA is the flagship contracting and business networking event of the City of Los Angeles. In lieu of the in-person outreach event, virtual events are being held to share information and resources on how to do business with the City.
In Memoriam 
Edward Asner
November 15, 1929 - August 29, 2021

The Valley Economic Alliance was honored to salute Mr. Edward Asner as our 2015 Arts & Entertainment Star of the Valley. He was an artist who has worked in many mediums within the world of entertainment, and had further expanded his community contributions as an illustrious advocate for the autism community.

Edward Asner will always remain in our hearts and will be greatly missed.