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Heri Automotive Receives Automotive Communications Award
It's always nice to be recognized! Heri Automotive received a 2011 Automotive Communications Award (ACA) for our new Corporate Image Campaign in the Business to Business awards category. The award was presented during the Car Care Council Women's Board reception, which took place during the 2011 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.
To help support our 2011 aftermarket product launch, Heri Automotive worked with The Marx Group (our agency of record) to develop a new corporate identity. The new campaign included a branding strategy, logo, website, video, sale support materials and distinctive packaging.
The Automotive Communications Awards are sponsored by the Women's Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. This year, the Women's Board received a record 178 ACA entries.
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Thanks for Coming to See Us at AAPEX
 For the first time, Heri Automotive had a booth at AAPEX 2011 at the Sands Expo Center. We want to thank everyone who stopped by to look at our new axle program for the aftermarket. Our three days at AAPEX gave us the chance to showcase our new booth, our new products like the Honda OE axle, and our new corporate video.
If you registered with us at the booth for more information we will be in contact with you soon, if we haven't done so already. Feel free to contact Tim Phillips at (623) 792-8511 ext. 3 and he will be happy to answer any questions you may have.
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Heri Automotive Meets the Media
Heri Automotive held a briefing for members of the aftermarket media during AAPEX 2011 on Wednesday, November 2. The event gave Heri Automotive the opportunity to unveil our value proposition and commitment to the aftermarket.
Heri Automotive's leadership team of Dick Adams, president and Tim Phillips, executive vice president and general manager, hosted the event. Adams addressed the media and provided an update on the company's product launch, technical innovations and support, and the company's rich OE heritage.
Lending his support to the company's North American launch, Mr. Chen, president of Heri Automotive's parent company in China was in Las Vegas for the event. The company was founded in 1986 and has a rich heritage in China as a major OE supplier that provides high quality product fit, form, and function.
The company's state-of-the-art automotive R&D and manufacturing plant is a fully integrated, ISO/TS 16949:2002 certified facility, and incorporates the latest green manufacturing practices. Heri Automotive has the newest CV manufacturing facility in China complete with a state-of-the-art forging facility.
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