Dear American Clay Community,
I have been pondering one of the major challenges facing the construction industry today. Training seems to be one of the greatest shortcomings that I have noticed. Having said that, I can not stress enough the value of doing one of the many American Clay training courses around the country. They are invaluable in providing a better understanding of our products and how they work. Of the many aspects, here are some of the results:
- A better understating of surface preparation for a number of different substrates
- The pitfalls to avoid in the application process
- The specific qualities of the clay that make it different to other coatings
- Comfort in the use of the material when you are creating a unique surface
All of these lead to a greater success rate for the application of our products, and lead to a more satisfied customer. So if you have yet to experience one of our training opportunities, make sure to check our web site for the next one nearest you!
Croft Elsaesser President/CEO
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Project Contest Winner!
We were very excited and thrilled to see such beautiful projects being done throughout the World posted on our Facebook page. American Clay would not only like to congratulate the winner of the project contest, but all of you who participated and showcased your stunning works of art.
Who was the winner? Click on the link below to find out who came out on top!
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AN INSPIRING AND BEAUTIFUL SPA!
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An Awe-Inspiring Aspen Spa
This beautiful basement spa/pool room was completed in a home in Calgary, Alberta! This basement was transformed to become the perfect conditions for a spa/pool room. The client and applicators of this project explain their wonderful story in this article.
The room has performed exactly as designed. We  live in a northern climate, and often in the winter, we will open the large patio doors to the outside, in which temperatures can plummet to -40 degrees Fahrenheit. The steam from the spa will get so thick....
To read the full article click on the link below:
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COLOR OF THE MONTH CONTEST!
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 Color of the Month! The Color of the Month Contest is Back!
.....and this time it's fall colors! Click on the link below to see the nominees for favorite fall color!
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AIA COURSE PRESENTERS TELL ALL
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Build Your Professional Knowledge By Taking A Course From One Of Our Outstanding and Inspiring Presenters!
Natural Clay Plaster for Sustainable Interior Environments Course: 
The presenters tell all!
Courses have been underway throughout the United States and many professionals around the country are building their knowledge on natural clay plasters and sustainable interiors. The participants in the class are getting a first hand look into the world of natural clay plasters...
Click on the link below for the full article.
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How Do I Fix That Smoke Smell On My Wall?
How can I keep my clay in our bathroom from smelling like cigarette smoke when we take a shower?
Once again there is a very simple solution.
Click on the link below for the answer.
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