Spring 2023
Ad Standards eNews
Leadership change at Ad Standards
On May 3, Ad Standards celebrated the retirement of our CEO, Jani Yates. She worked in the advertising industry for more than forty years, starting out in account services in agencies in Montreal, New York and Toronto. Notably, she spent 18 years at Institute of Canadian Agencies (ICA), nine as President. Jani recently earned her ICD.D designation and looks forward to “contributing as a board member and giving back” beyond the advertising industry.
Catherine Bate is Ad Standards’ new President & CEO. Cathy joined Ad Standards as Chief Legal Officer in 2019. Prior to joining, she spent years in private practice as an internationally recognized leader in the areas of marketing, advertising and consumer product regulatory law.

Upon Jani’s departure, Cathy had this to say of her predecessor:
“Jani achieved so much of lasting value to the advertising industry. I am honoured to have the opportunity to build upon what she accomplished at Ad Standards. Advertising self-regulation plays a crucial and unique role, sitting at the intersection of the public, regulators, and the advertising industry. As the only national self-regulatory organization, Ad Standards serves the entire advertising industry through its commitment to truthful, fair and accurate advertising. I am grateful to our members for their support of our work, and excited to lead us forward to meet the challenges facing the industry now and into the future.” 
Per Jani’s wishes, in lieu of parting gifts Ad Standards has made a donation to nabs in her honour.
Preparing for the new food and beverage code
The Code for Responsible Advertising of Food and Beverage Products for Children (“Code for Children’s Food and Beverage Advertising” or CCFBA) demonstrates industry’s commitment not to advertise foods and beverages in a manner primarily directed to children under the age of 13, unless the food meets specified nutrition criteria. Ad Standards will begin preclearing advertising in all media under the CCFBA as of June 28, 2023.
Ad Standards held an information session on the CCFBA earlier this month, and will be holding a follow-up session tomorrow, May 31. Anyone involved in the advertising of food and beverage products is encouraged to watch the webinar recording of the first session and register for the second session.

Watch the May 10 webinar recording (password: 0AJVp7$C)


Note that a recording of the May 31 webinar will not be made available due to the proprietary nature of some of the content.
Compliance to AdChoices Accountability Program remains high
Ad Standards has released its 8th annual compliance report for the AdChoices Accountability Program. The report highlights progress made by companies committed to the Digital Advertising Alliance of Canada (DAAC) Self-Regulatory Principles for Online Behavioural Advertising (the Principles).

The 2022 Compliance Report found that substantial compliance among participants of the program remained high.
Ad Standards works at arms-length from the DAAC to independently monitor participants’ compliance with the Principles and reports on the compliance of all participants annually.

Get to know Ad Standards’ new Chief Legal Officer
Shelley Samel joined Ad Standards as Senior Legal Counsel in October 2022 and was recently promoted to Chief Legal Officer as well as Corporate Secretary of the Board of Directors.

Shelley is responsible for supporting Ad Standards in all of its efforts towards effective advertising self-regulation and compliance in its operations with applicable laws. As part of this role, Shelley provides legal analysis and interpretation to the organization’s standards and clearance functions and works closely with these teams to ensure they are up-to-date with applicable laws and regulatory guidance.
As Corporate Secretary of the Board, Shelley is responsible for ensuring the integrity of the governance framework and ensuring compliance with statutory and regulatory requirements.

Shelley has been practicing advertising and marketing law for over twenty years. She started her own boutique firm in 2014, prior to which she was a partner in the marketing and advertising law group of a Canadian-based international law firm. Shelley advised some of Canada’s largest and most respected companies and their agencies in all matters relating to advertising and marketing, promotions and data privacy. She has had the honour of receiving numerous prestigious awards for her expertise. In her free time, Shelley chairs the board of a not-for-profit independent high school.

“It has been evident throughout my career as an advertising and marketing lawyer that advertising self-regulation is of critical importance to the industry. A self-regulatory system creates standards, which help ensure that advertising is responsible and can be trusted, thereby protecting consumers and creating a level playing field amongst advertisers. I feel incredibly proud to have joined Ad Standards to be able to contribute meaningfully to the essential work that it undertakes.” 
Advertisers and marketers of tomorrow
Sarah Desaulniers
Mérick Djamadar
Each year, Ad Standards offers two scholarships for post-secondary students. Students must be enrolled in an English or French undergraduate advertising or marketing program, display a commitment to volunteerism, a record of academic excellence, and an interest in pursuing a career in advertising or marketing.

Sara Desaulniers, a third-year student working toward her Bachelor of Commerce, with a major in Marketing at Concordia University’s John Molson School of Business and Mérick Djamadar, a third-year student in the Marketing Communications program at the Université du Québec in Montreal (UQAM), were the recipients of the 2023 scholarships.

Upcoming Events
The New Food and Beverage Code
May 31 | 2:00 p.m. ET | Zoom

The Code for Responsible Advertising of Food and Beverage Products for Children comes into effect on June 28. Attend our second webinar to see practical examples on the application of the criteria in the Code.

June 20 | 11:00 a.m. ET | Zoom

Join Ad Standards, along with mobile-first insights platform Caddle, and a panel of influencer marketing experts, to discuss the findings of our second-annual survey on Canadians’ attitudes toward influencer marketing.

Welcome new Ad Standards members
We are pleased to welcome the following new members. These companies are part of a strong and diverse community of supporters tangibly demonstrating their commitment to effective advertising self-regulation through membership with Ad Standards.
Official Representative: Dan Strasser, EVP, Executive Creative Director
Arlene Dickinson’s vision has brought together several agencies—Venture Play, Brightworks, Revolve and Zync—to form Believeco. Along with Argyle, and Castlemain, they are Believeco: Partners with 300+ people in offices around the continent.
Official Representative: Caroline Saey, Chef, marketing numérique
Duchesnay offers innovative treatments for a variety of medical conditions in women’s health, urology, oncology as well as for rare diseases.
Official Representative: Adrienne Connell, SVP & Senior Partner
FHR is a full-service communications agency. As part of the global FleishmanHillard network, they have 85 offices in more than 30 countries, including 4 offices in Canada. 
Official Representative: Marina Seidl, Senior Legal Counsel
Interac is a Canadian interbank network that links financial institutions and other enterprises for the purpose of exchanging electronic financial transactions. Interac serves as the Canadian debit card system and the predominant funds transfer network via its e-Transfer service.
Official Representative: Ashleigh Cartier, Vice President
Founded over 35 years ago, Media Profile is an employee owned, full-service public relations and creative agency based in Toronto.  
Official Representative: Justine Wong, Director of Marketing
Moose Toys calls Australia home, but also has over 600 staff spread out in offices in the UK, USA, Hong Kong, China, France, Canada and Spain. They manufacture children’s collectibles, crafts, dolls, games and youth electronics.
Official Representative: Rodrigo Cabral Teixeira, VP Business Execution & Excellence
Novartis Canada was founded in 1997. Headquartered in Montreal, it employs approximately 1,000 associates across the country. The company's line of business includes the manufacturing, fabricating, or processing of drugs in pharmaceutical preparations for human or veterinary use.
Official Representative: Caroline Jonnaert, Avocate, agente de marques et associée
Founded in Montreal in 1892, ROBIC has offices in Montreal and Quebec City. It includes a team of over 230 support staff specializing in intellectual property and business law.
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