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August 14, 2024
Edmontonians can soon visit “Booster Juice Recreation Centre in Terwillegar,” also known as “Booster Juice Recreation Centre.” Council approved this 10-year name sale agreement that runs until 2034 and will generate additional revenue to support recreation operations at the City of Edmonton.
“This is a very exciting partnership for the City of Edmonton,” said Roger Jevne, Branch Manager of Community Recreation and Culture. “This is the first name sale of a recreation centre in the City and has been several years in the making.”
“For a brand that started here, 25 years ago, and has expanded over every province across Canada, we are a proud Edmonton headquartered company and have not forgotten our roots. Providing support to our community is tremendously important,” said Dale Wishewan, Booster Juice President and CEO. “Partnering with the City in support of community recreation is a natural fit with our company because we are both focused on supporting the health and wellness of all Edmontonians.”
"This sponsorship agreement is the first that includes the name sale of a city-operated recreation facility for the City of Edmonton,” said Councillor Tim Cartmell. "We're excited to be partnering with a company that has similar values as the City for the facility and entire community."
Day to day operations of the Booster Juice Recreation Centre in Terwillegar remain the same and the facility continues to be fully operated by the City of Edmonton. Signage at the facility is paid for by Booster Juice and will be updated over the summer. After 2034, parties may mutually agree to a further seven to 10 year renewal at a negotiated fee. The City is keeping the sponsorship fee confidential to protect the City's financial interests in any future naming opportunities and the City remains focused on achieving the best possible value for Edmontonians in all sponsorship arrangements.
To celebrate the implementation of the name sale, the City will host a family-friendly media event at the facility on August 29, 2024, to celebrate the City of Edmonton and Booster Juice business partnership. More details will be announced at that time.
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