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Three Steps to the "Perfect Pitch"
For the past three years at BioPharm America, hosted in Boston by EBD Group, our very own Doug MacDougall has moderated "The Perfect Pitch" panel. This event gives audience members the opportunity to present to a panel of seasoned industry investors. The catch? Each participant only has 30 seconds to sell their company and vision. You never know when the opportunity may arise to pitch your company, so get ready - follow these 3 steps to get started on drafting your perfect pitch:
1. Be prepared - The goal of an elevator pitch is to engage in a conversation that results in a follow-up meeting where you can go into details. Practice, practice, practice so when the opportunity arises, you will be ready to make a good impression.
2. Command attention - Know what makes your company unique and how it would be of interest to the audience you are pitching to. Do your homework and you will be rewarded.
3. Give "the ask" - In the biotech industry, investors are looking for the next big thing, and your company may just be it! Be clear about how much you are looking for and the inflection point that the proceeds will buy. Be conservative!
These steps are only meant to get you started. For more tips on crafting the perfect pitch, check out the coverage of Doug's most recent "Perfect Pitch" panel at BioPharm America in
BioWorld Today.
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