November/December 2023

The holiday season is upon us! In addition to enjoying time with family and friends, we hope you will shop and dine in Nevada County. When you shop in our county, you support an entire community, not just one business.


The Economic Development e-news will be taking a short hiatus. Enjoy the holidays and stay safe. We look forward to bringing you exciting updates and new opportunities in 2024.


Wishing you the very best during the holidays!


Kimberly Parker

SAVE THE DATE!


Informational Presentation

on the Two-Year Action Plan Draft!


Earlier this year, the Nevada County Economic Development Office contracted with Integrated Communication Strategies to develop a two-year action plan to guide the advancement of economic development in Nevada County.


On Tuesday, January 9, 2024*, a presentation of findings and recommendations will be shared with the Board of Supervisors. This presentation will be informational only, and there will not be a vote on the plan at this meeting. The goal is to provide information in advance to encourage discussion about Economic Development at the Board Workshop later in January.


A final plan will be brought to the Board for policy direction and a vote in February or March 2024.


*A time for the presentation at the January 9th meeting has yet to be set. The agenda will be posted on the Nevada County website, or you can reach Kimberly Parker at (530) 470-2795 the week before the meeting.

RECOGNIZING EXCELLENCE

National Entrepreneurship Month


As wesay goodbye toNovember, we want to recognize that it is National Entrepreneurship Month. To celebrate this occasion, we want to extend our deep appreciation for all of our local entrepreneurs. This includes those visionary individuals dedicated to developing innovative products and services that can help address global and industrywide problems. And it also includes those that contribute specifically to the uniqueness that makes Nevada County the special place it is.


Congratulations to the recently graduated Fall 2023 class from Sierra Commons Business Ignitor Program and best wishes to the incoming 2024 group.


Since its launch in 2010, the Business Ignitor Course has helped hundreds of Nevada County entrepreneurs kickstart their businesses. One key differentiator of the course is the remarkable student experience. In addition to learning from a team of highly qualified local instructors, the Ignitor creates a safe place for students to open up about personal challenges and fears about starting an enterprise.


To learn more about Sierra Commons, visit them at 792 A Searls Avenue, Nevada City, or call 530-265-8443.


To learn more about the Business Ignitor Program, click here.

GOOD TO KNOW!

Managing Your Business Energy Needs!

With winter already barging its way in and energy bills beginning to climb, many businesses are looking for ways to save money and protect their bottom line. Luckily, there are dozens of options out there, no matter what your situation is! 


Heating and cooling your business can account for up to 40% of the electricity used in commercial buildings. Identifying leaks around doors and windows, installing programmable thermostats, changing air filters, and getting heating and cooling ducts sealed can ensure more comfortable employees and customers and unlock long-term savings for your business.  

 

Click here for more information. 


TECH Clean California Heat Pump Water Heater Program 

 

The State of California now offers a rebate program to replace old gas or electric water heaters with heat pump versions. Approximately $40 million is available for these rebates for regular market-rate residences and small businesses. The rebates go to the contractor installing the unit, who, in turn, passes it on to the customer. These rebates can amount to all or nearly all the replacement costs. Any PG&E customer is eligible.  



When the new heat pump water heater is installed, the contractor must ensure that the customer is on time-of-use rate billing and signs up for one of several demand response programs. Some offer cash incentives. Contractors must be TECH-certified for the program. There are contractors in Nevada County who are qualified. 


For more information on the rebate program, click here.


Click here to find a contractor in the area.

WE ARE HERE FOR YOU!

We want to know how you are doing! Schedule A Company Visit Today!


As we approach the end of the year, we would like to discuss your business's successes. We are interested in hearing about your experiences, both positive and negative, and any challenges you may have faced. We are here to support you and provide you with valuable feedback. If you're interested in scheduling an appointment, please contact Kimberly Parker at kimberly.parker@nevadacountyca.gov today!


TAX STRATEGIES

Strategic Small Business Tax Planning:

Avoiding the Big Tax Bill Surprise


For small business owners, tax season can be a daunting time. However, with strategic planning, entrepreneurs can navigate the complex world of taxes to avoid the shock of a large tax bill. By implementing a proactive approach, small businesses can optimize their financial situation and minimize the burden of taxes. This article will explore key strategies for paying small business taxes strategically.


Understand Your Business Structure: The first step in strategic tax planning is understanding your business structure. Whether you operate as a sole proprietorship, partnership, LLC, or corporation, each structure comes with its own set of tax implications. For instance, sole proprietors report business income on their personal tax returns, while corporations have a separate tax entity. Knowing the tax implications of your structure allows you to plan accordingly.


Keep Impeccable Records: Maintaining accurate and up-to-date financial records is crucial for effective tax planning. Invest time in organizing receipts, invoices, and other financial documents. This ensures compliance with tax regulations and provides a clear picture of your business's financial health. Efficient record-keeping facilitates the identification of potential deductions and credits, reducing your overall tax liability.


Take Advantage of Deductions: Small business owners are entitled to various deductions that can significantly lower their taxable income. Common deductions include business-related expenses such as office supplies, travel, and marketing costs. Stay informed about the deductions applicable to your industry and ensure you maximize every opportunity to reduce your taxable income.


Consider if a Retirement Plan is right for your business: Contributing to a retirement plan secures your financial future but can also offer tax benefits. Small business owners can opt for retirement plans like a Simplified Employee Pension (SEP) or a 401(k), which allow for tax-deductible contributions. By contributing to a retirement plan, you invest in your future and strategically reduce your current tax liability.


Use Tax Credits Wisely: Tax credits are powerful tools for reducing tax bills directly. Research and identify applicable tax credits for your business, such as the Small Business Health Care Tax Credit or the Research and Development Tax Credit. Utilizing these credits strategically can result in substantial savings, making them an integral part of your tax planning strategy.


Consider Quarterly Estimated Payments: Rather than facing a hefty tax bill at the end of the year, consider making quarterly estimated tax payments. This allows you to spread your tax liability throughout the year, making it more manageable and avoiding potential penalties for underpayment. Consult with a tax professional to determine the appropriate estimated tax payments for your business.


Engage with a Tax Professional: Navigating the intricacies of small business taxes can be challenging. Seeking the expertise of a qualified tax professional ensures that you benefit from the latest tax laws and regulations. A tax professional can help identify additional strategies tailored to your specific business needs, providing valuable insights and potentially uncovering overlooked deductions.


And finally: Paying small business taxes strategically involves a combination of careful planning, record-keeping, and leveraging available resources. By understanding your business structure, maximizing deductions, utilizing tax credits, and seeking professional guidance, you can avoid the stress of a large tax bill and position your small business for financial success. Implementing these strategies minimizes your current tax liability and sets the foundation for long-term financial stability.


*Please note, that this information is not meant to offer legal and accounting advice. Check with your professionals to determine the best options for you and your business.

TRAINING OPPORTUNITIES

From the Forest Business Alliance


The Forest Business Alliance provides technical assistance, workshops, and a peer-learning network to increase local and regional capacity for forest-sector organizations and businesses. Their technical assistance offerings focus on applicants to CAL FIRE's Business and Workforce Development Program and Tribal Wildfire Resilience Program, USFS's Wood Innovations Grant, and other grant programs.


Click here to visit their website.


They recently kicked off the peer-learning network. The next meetings will be via Zoom on December 19.


Click here for information and to register.

Trainings courtesy of the Small Business Development Center at: (530) 582-5022.

Branding for Your Food Business: How to Create Your Customer Profile and Build a Profit-Generating Brand


It's not just a logo or font; a good brand attracts customers and staff - the key drivers of your success. A brand is invaluable to your success. In this seminar, we will explore how you can build your compelling business-catapulting brand so that our people know how to find you.


Click here for details and to register.

Legal Issues for Small Businesses


This is a new webinar developed by Steve Roth based on his years of experience in starting and building companies. The program will focus on core legal issues important to all new companies and small businesses, including the corporate form chosen, protecting Intellectual Property, contracts, how to avoid litigation, and important workplace and employment best practices.


Click here for details and to register.

The Following Recorded Trainings are from SCORE

Listen at Your Leisure!

Are there times you want to listen to a webinar, but it is at the most inconvenient time of your day? Here are some great and timely options that are accessible when you are available. Offered by SCORE, their mission is to foster vibrant small businesses through mentoring and education.

Year-End Tax Planning for your Business for 2023


Learn what year-end tax planning you can do to favorably impact your bottom line and your tax bill for 2023 and how to position yourself better moving into 2024. In this webinar, you will learn:


  • What's new for your 2023 return.
  • Year-end actions to reduce your 2023 tax bill.
  • Best business practices to avoid problems with the IRS.
  • Necessary actions to get ready for 2024.


You can view the webinar or if you are more of a reader, you can download the webinar transcript.


click here for webinar details.

Unlocking Growth - How to Scale Your Solo Business


Are you a solo entrepreneur looking to grow your business strategically? In this session, small business columnist and SCORE presenter Steve Strauss will delve into proven strategies and practical tips tailored for business owners looking to scale up a solo business.


In this webinar, you will learn the following:


  • How to get clients to seek you out
  • How to leverage technology to make your job easier
  • How to level up your digital marketing
  • How to save valuable time by getting the help you need.


Click here for webinar details.

TOURISM

Tips for Preparing for a Winter Road Trip


As winter blankets the landscape in a shimmering layer of snow, the allure of a road trip becomes even more enchanting. However, venturing into the winter wonderland requires meticulous planning to ensure a safe and enjoyable journey. Here are ten (10) tips on how to prepare for a winter road trip.


  1. Check Your Vehicle: Start by giving your vehicle a thorough inspection. Check the battery, brakes, tires, and fluid levels. Depending on where you live, consider switching to winter tires for enhanced traction on icy roads.
  2. Winterize Your Car Kit: Update your emergency car kit with winter-specific items. Include a blanket, extra gloves, a snow shovel, and ice scraper. Pack non-perishable snacks and water in case of unexpected delays.
  3. Weather Monitoring: Stay informed about the weather conditions along your route. Utilize weather apps and check for road closures or warnings. Plan your departure and arrival times to avoid severe weather.
  4. Fluids and Antifreeze: Ensure your vehicle's fluids, especially the antifreeze, are at the appropriate levels. Cold temperatures can lead to fluid thickening, affecting the performance of your vehicle.
  5. Drive Slow and Steady: Winter roads can be unpredictable. Reduce speed, maintain a safe following distance, and avoid sudden maneuvers. Brake gently to prevent skidding.
  6. Charged Communication Devices: Fully charge your mobile phone, GPS, and other communication devices. Consider carrying a portable charger to stay connected in case of emergencies.
  7. Route Planning: Plan your route in advance, considering well-maintained roads and potential rest stops. Inform someone about your travel plans, including your expected arrival time and route.
  8. Warm Clothing: Pack warm clothing, including hats, gloves, and extra layers. If you encounter car trouble, having adequate clothing will keep you comfortable while waiting for assistance.
  9. Fuel Up: Keep your gas tank at least half full to prevent fuel line freezing. Plan fuel stops strategically, considering remote areas where gas stations may be scarce.
  10. Stay Informed During the Trip: Continuously monitor weather updates during your journey. Be flexible with your plans and consider altering your route if conditions worsen.


By following these preparations, you'll enhance your safety and set the stage for a memorable winter road trip. Embrace the season's beauty while ensuring a smooth and secure adventure on the open winter roads.


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Contact the Economic Development office at (530) 470-2795 for business assistance and a friendly connection to available resources.