March 2021

Summaries of timely road safety news, events, and alerts
Message from NETS' Executive Director, Joe McKillips
As NETS strives to continuously improve our impact and perspectives, going forward I am pleased to announce the inclusion of periodic “guest” articles from NETS staff members, NETS Board members and fellow road safety advocates as a way to share additional value-added road safety insights with newsletter readers. Susan Gillies, NETS Marketing and Operations Director, will help us kick off with the article below.
Benchmarking and Accountability – An Example From America’s Favorite Pastime.

Susan Gillies, NETS Marketing and Operations Director

You may have heard the phrase, “You can’t fix what you don’t measure.” Do you know how your fleet safety program measures up? Are you working to improve your crash rate against industry standards to compare with other fleet safety programs? If you’re not measuring your incidents, injuries, and other metrics, how can you “fix” your program and make improvements to keep your employees and their family members safe?

Standards are often used to hold people accountable and verify what works and what doesn’t. Take baseball for example, America’s favorite pastime. While I’m not a sports expert or enthusiast by any means, I read a story recently that caught my attention about a retired baseball coach. It reminded me of NETS’ mission of reducing risk and saving lives on the roadways.

The coach showed up to speak at a conference one day wearing dark pants, a light blue shirt, and a string around his neck from which hung home plate ꟷ yes, a full-sized home plate necklace. He spoke for 25 minutes without ever mentioning the plate and many began to wonder…he finally told the audience he wasn’t crazy and there was a reason for it. He asked the coaches from the various baseball leagues ꟷ Little League, High School, etc. ꟷ how wide is home plate in your league? All of them answered 17 inches. Every one of them. How wide is home plate in pro ball? Same. 17 inches.

His next question was, “What happens when a Big-League player can’t throw the baseball over these 17 inches? Do they tell him it doesn’t matter? Do they tell him that’s ok, you can’t hit 17 inches so we’ll make it bigger? We’ll make it 18 inches, or 19 or 20 so you have a better chance.”

No, the plate isn’t widened. Instead, there is a consequence for failing to meet the standards. What happens in road safety, and in fleet safety programs, when the standards aren’t met, when “players” can’t throw over the plate? Do the standards change? Do the consequences change? No, in fact, in road safety the consequences can unfortunately often be fatal.

So how do you hold yourself ꟷ and your management team, your employees, and their families ꟷ accountable for keeping to the standards and not widening the plate? One way is by participating in NETS Annual Strength IN Numbers® Benchmark report for which data and program responses are currently being collected for Data Year 2020. The report brings together socially responsible companies willing to look at their own crash metrics, compare findings and share what they’ve learned. Members identify best practices to put in place a cost-effective, integrated, and comprehensive plan to improve their road safety performance.
In other words, NETS Benchmark provides standards against which you can compare your organization and employees in order to keep your drivers safe. It’s not too late to join NETS and participate this year!

NETS mission is to advance road safety among drivers, all employees and their families, and the communities where employees live and work. We strive for this mission in all we do, including our recently updated Cost of Motor Vehicle Crashes to Employers Report and accompanying Cost of Crashes Calculator which can help you measure your company’s cost of collisions in order to make the case to senior leadership for investing in a comprehensive road safety program.

In addition, NETS has begun planning the 2021 annual Strength IN Numbers® Road Safety and Latin America (LATAM) conferences. Finally, through NETS membership, we offer networking between NETS member companies representing a variety of sectors and an online Forum to share ideas and best practices.

If you aren’t already a NETS member, I invite you to consider joining the over 100 current NETS member companies who are working on not widening the plate, but instead are making it their mission to keep employees and their families safe by holding everyone accountable to the 17-inch standard.

Drive safely!

NETS 2021
Strength IN Numbers Benchmark and
LATAM Regional Satellite Conferences

*Dates Announced, More Information Coming Soon*
As we continue our journey living with the COVID-19 global pandemic, the health and wellness of NETS members and fellow road safety colleagues remains of utmost priority. With the potential for various financial and travel limitations continuing in the months to come, the NETS Board of Directors has made the decision to conduct our 2021 annual NETS Strength IN Numbers® Road Safety Conference as well as our corresponding International Latin America (LATAM) Regional Satellite conference proceedings in a VIRTUAL environment.

With record-setting turnout during our 2020 Strength IN Numbers® Road Safety conference we again anticipate another high-quality and engaging learning experience for everyone this year!
NETS 2021 Latin America (LATAM) Regional Satellite Conference:

September 14 & 15
NETS 2021 Strength IN Numbers® Annual Road Safety Conference:

October 19, 20, & 21
NETS Launches Updated
Cost of Motor Vehicle Crashes to Employers Report and Cost of Crashes Calculator App for Employers
An updated Cost of Motor Vehicle Crashes to Employers report and accompanying Cost of Crashes Calculator is now available for employers to understand the cost of crashes incurred by their occupational fleets, in addition to the on- and off-the-job costs of crashes for all their employees and their employees’ dependents. Regardless of company size, the information in the report and calculator cost calculations can serve as helpful tools in complementing an employer’s overall road safety effort.
NETS Sponsor Webinar Series
In partnership with NETS, eDriving, a NETS Platinum Sponsor, will be hosting a free webinar on Thursday, April 22 from 2:00pm ET to 3:00pm ET

It’s been a tough year to keep your focus. But, in the shadow of the pandemic, traffic fatality rates have been increasing, despite fewer people on the road and fewer miles traveled. Why? Many reasons, including the “Triple Threat” to driver safety – Distraction + Speeding + Fatigue - as we emerge from the COVID-imposed driving hiatus. It’s time to refocus on the biggest threats to road safety, starting with a spotlight webinar on distraction during Distracted Driving Awareness Month, presented by eDriving in conjunction with the Network of Employers for Traffic Safety (NETS).

Join this webinar, presented by eDriving’s Senior Vice President of Risk Engineering, Jim Noble, whose 40+ years in transportation encompass fleet operations management, logistics management, advocacy, driver safety and global risk management, along with eDriving’s Brain Science Advisor, Dr. Paul Atchley, Ph.D., who has been conducting research and teaching about cognitive factors related to driving for over 25 years. Noble and Atchley will share the latest data on distracted driving and other high-risk behaviors, and how the lasting effects of the pandemic are influencing the “Triple Threat” of distraction, speeding and fatigue. They will dive deep into the effects of distraction on drivers’ critical decision-making processes, explain exactly how these “Triple Threat” behaviors are interrelated, and discuss why losing sight of the dangers of distracted driving in the workplace could prove a costly mistake.

You will learn:
  • The shocking stats we are seeing as we emerge from COVID-19 – what do they mean to you and your drivers?
  • Where does your mind wander when you drive?
  • How “Triple Threat” behaviors are interrelated
  • How workplace pressures can influence distraction, speeding and fatigue
  • Proven techniques to manage “Triple Threat” behaviors, including distraction
NETS is proud to partner with the following PLATINUM Fleet Safety Sponsors:

eDrivingSM helps organizations to reduce collisions, injuries, license violations and total cost of fleet ownership through a patented digital driver risk management program.
Mentor by eDriving is a smartphone-based solution that collects and analyzes driver behaviors most predictive of crash risk and helps remediate risky behavior by providing engaging, interactive micro-training modules delivered directly to the driver in the smartphone app. As part of a broader risk management platform, Virtual Risk Manager®, eDriving provides organizations with everything they need to establish safety as a strategic imperative, and support drivers and managers as they strive to create a crash-free culture®.
eDriving is the digital driver risk management partner of choice for many of the world’s largest organizations, supporting over 1,000,000 drivers in 96 countries. Over the past 25 years, eDriving’s research-validated programs have been recognized with over 100 awards around the world.

Mobile device distractions put employees in danger and companies at risk. So why would anyone settle for safety measures that simply report what went wrong, or only work when people remember to turn them on? TRUCE Software automatically suspends distracting mobile apps and functions depending on what your employee is doing, where they are working or even the workgroup they are part of. You define the policy and TRUCE ensures compliance when and where it’s needed. Supporting more than 100,000 subscribers and some of the largest brands worldwide, our patented technology is making workplaces everywhere safer.
Learn about all of NETS Fleet Safety Sponsors
COVID-19 Vaccine Resources for Employers
The National Safety Council (NSC) is proud to be an official partner of the Health Action Alliance, an exciting new partnership among leading business, communications and public health organizations to strengthen the business community’s response to COVID-19 and help rebuild public health. Check out new resources, including trusted tools and events to help you create your company’s vaccine plan, educate and engage workers and strengthen community vaccination efforts.
Also, NSC understands employers are using a variety of methods to address vaccines in the workplace. Review our new Spectrum of Employer Vaccine Approaches guide for assistance around deciding on an approach for your workplace. 
Technology Not as Distracting When Driving with Children

Parents rank texts, phone calls and children in the back seat as the top three driving distractions, according to a new survey released today from the National Safety Council and the Cumberland Valley Volunteer Firemen's Association...

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Avoid Cellphone Distractions While Driving

Transportation-related incidents accounted for 49,430 on-the-job injuries in 2019, according to Injury Facts, a National Safety Council statistics database. One reason for these injuries? Workers who are driving distracted. NSC says driver...

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Fleets Using Digital Health Tool to Coach Truck Drivers

While the work schedule of professional truck drivers varies, the sedentary nature of the job doesn't - nor do the limited healthy food options on the road. The demographics of the driver workforce are another health concern. Nearly 57% of all...

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AAA Wants to U-Turn Wrong-way Drivers

A reported released by AAA shows wrong-way crashes are on the rise. Caltrans has implemented deterrents which has helped decrease wrong-way crashes. Startling new statistics show wrong-way crashes are on the rise across the country.

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The Cities With the Most & Least Dangerous Drivers

Driving is one of the most common activities in everyday life, but it's also one of the riskiest. According to data from the National Highway Traffic Safety Administration, traffic crashes injured more than 2.7...

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A History of Autonomous Vehicles You May Not Know

"Speed, safety and comfort will be the keynote of tomorrow's highways." So said an animated short film called "Magic Highway", produced by Walt Disney in 1958. The film predicted electronic operating devices in cars, teletype machines for...

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Adaptive Cruise Control Spurs Drivers to Speed

Drivers are substantially more likely to speed when using ACC or partial automation that combines that feature with lane centering than when not using either technology, the study showed. When selecting a speed to “set and forget,” many...

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RAPID On-Demand Self-Driving Shuttle Service Available in TX

Starting in March 2021, the City of Arlington's RAPID service provides autonomous vehicle (AV) rides in Downtown Arlington and on the University of Texas at Arlington's (UTA) campus. With grant funding from the Federal Transit Administration and...

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CDC Vaccine Toolkit for Employers Now Available!

Employers can use a new CDC toolkit to build confidence in the COVID-19 vaccine for their essential workers. The toolkit contains key messages, an educational slide deck, FAQ’s, a template letter for employees, social media content and more.

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Ninety Vehicles Earn IIHS Awards

The Insurance Institute for Highway Safety is recognizing 49 models for providing the highest level of safety — more than double the number that earned the TOP SAFETY PICK+ award last year. Another 41 vehicles earn TOP SAFETY PICK...

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National Safety Council: Focus on the Drive Newsletter

Communities across the U.S. are facing uncertainties and grappling with how to address the needs of individuals while combating the historic COVID-19 pandemic. People are adapting rapidly, changing the way we work and educate, staying closer to...

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Employers Say Impairment at Work More than Just Substances

A National Safety Council survey released today shows 90% of employers are concerned about mental health and chronic stress impacting fitness for duty - in addition to persistent concerns around legal and illicit substance misuse. In ...

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Good Masks for a Good Cause: American Protec PPE

AIP Foundation/Protec has manufactured bicycle and motorcycle helmets for many years, but began producing high quality medical grade face masks at the start of the pandemic. American Protec PPE was created to help sell these “good masks for a good...

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Enforcement of Canada's ELD Mandate to Be Phased In

Transport Canada has reaffirmed its commitment to a June 12 rollout of Canada's electronic logging device (ELD) mandate, but with a "progressive enforcement period" lasting 12 months. Transport Minister Omar Alghabra issued a statement, saying...

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How to Reimburse EV Business Miles

The transition to electric vehicles is forcing employers to review their fleet policies for reimbursing drivers for business mileage. Former calculations based on the cost of petrol or diesel and kilometres driven no longer apply, given the blend ...

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Are Medical Fitness to Drive Procedures Fit for Purpose?

Studies have concluded that specific medical conditions, substance abuse, mental disorders, epilepsy and diabetes are more important factors than age when it comes to medical fitness to drive. Mandatory age-based screening of older drivers has...

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Drink Driving Deaths in UK Highest Since 2009

This publication presents provisional estimates of casualties arising from reported accidents involving at least one motor vehicle driver or rider over the legal alcohol limit for driving, in Great Britain in 2019. Figures are derived from the...

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Brake: Global Fleet Champions Awards Entry Now Open

Our prestigious awards programmes celebrate the achievements of organisations and individuals across the world working to reduce crashes and prevent pollution caused by vehicles driven for work. Award entries are welcomed from organisations...

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Join the UN Global Road Safety Week campaign: May 17-23

6th UN Global Road Safety Week focuses on Streets for Life: #Love30. Low speed streets save lives and are the heart of any community. 30 km/h (20 mph) speed limits where people and traffic mix make for streets that are healthy, green and...

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April Is Distracted Driving Awareness Month

Distracted driving has become a deadly epidemic on our roads. While drivers texting behind the wheel tops what seems like an endless list of distractions, other risky actions include talking - whether it be on the phone or to others in the car,...

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​National Work Zone Awareness Week (NWZAW) is an annual spring campaign held at the start of construction season to encourage safe driving through highway work zones. The key message is for drivers to use extra caution in work zones.

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National Heatstroke Prevention Day: May 1, 2021

882 children have died due to vehicular heatstroke since 1998. And all of these deaths could have been prevented. Sadly, these are the statistics as of February 2, 2021:...

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Do you have a particularly successful road safety example to share? NETS Members are encouraged to share best practices, ask questions or contribute their expertise to the NETS Road Safety Leaders Forum, an online discussion forum exclusively for NETS Members and Sponsors. Not yet a member? Check out the benefits at
Note from the editor:
All links to stories have been tested and are active 24 hours prior to distribution; however, links may become inactive over time at the discretion of the publication source.
About NETSWork®
NETSWork is published electronically each month by the Network of Employers for Traffic Safety, Susan Gillies, editor, and Joe McKillips, Executive Director.
Network of Employers for Traffic Safety
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