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Midyear Meeting
Quick Links
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For More Information
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Vice President of Meetings
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For Registration Questions
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| Carol Metzger Administrative Assistant |
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Thank You to Our Growing List of Sponsors!
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NAPA Midyear Meeting - Less Than 3 Weeks Away
It's Not Too Late to Register!
General Sessions You Don't Want to Miss...
Monday General Session
Rebuilding the Brand: How Harley-Davidson Became King of the Road
Sponsored by:
The Harley-Davidson marketing story explains the strategy used to guide a company from the verge of bankruptcy to one of the top performing corporations on the New York Stock Exchange and one of the most recognized brands in the world. By examining the core principles of brand identity, development, and extension, Clyde Fessler, retired VP of Business Development with Harley-Davidson Motor Company, will show you how these ideas and others helped reestablish Harley-Davidson as one of the most enduring and identifiable brands in the world.
Tuesday General Session
Pavement Performance: True Durability With Asphalt
Sponsored by:
The industry-wide Go-To-Market effort is well underway to promote the advantages of asphalt pavements. It is imperative that our products, asphalt mixtures and pavements, continue to perform well. In the current environment of limited highway funding, deferred maintenance, and low bids, a focus on quality is critical, and the industry must continue to innovate and extend the life of our products. Come learn about the Pavement Performance Task Group's recommendations and hear from industry leaders about how the industry can best ensure the longevity of asphalt pavements and stay ahead of the competition.
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