January 2023
In this edition:
· May 2023 Conference call to action
· Some conference details
· Sponsorships available
· New! Events submission form for website
& newsletter postings
· Local DEC events
· Spotlight: NY District Export Council
· Trade Policy Committee Update
· Hot topics: Supply chain issues 
· To help you export: Intern/localization 
· Export-U.com Guide Book
· Country & Environmental Technology
 Resource Guides

Visits to the Hill, May 10

Location: Washington Marriott at Metro Center, 775 12th St NW. Washington, DC, 20005
This is an ideal opportunity to reconnect with friends, colleagues, and customers while getting the latest updates and analysis from renowned industry experts. Book your hotel now. Early Bird Registration until 4/1/23 $339. The room block expires on April 17, 2023, or earlier, if the room block is filled. Make your reservations early!

Tuesday, May 9, 2023, 8 a.m. – 7 p.m. at the Washington Marriott at Metro Center (Networking reception from 5:30 – 7 pm)
Wednesday, May 10, 8 a.m. – Breakfast on the Hill with presentations by selected members of Congress, followed by individual meetings with Congressional Representatives.
The 2023 NADEC Annual Export Conference will bring together distinguished speakers including business leaders, high-ranking U.S. and foreign government officials, exporters, trade service providers, and trade promotion agencies. This Conference provides space for industry peers to share expertise, proven export strategies, effective resources, and more during concurrent sessions.
Featured keynotes and panels will be focused on Trade Policy Updates and Export Opportunities and Challenges. 

The NADEC Trade Policy Committee has identified timely issues that need to be addressed in order for U.S. exporters to have a fair playing field and competitive advantage in the global marketplace. (See Trade Policy Committee article below.)

Planned topics include updates on:
  • Global Supply Chain issues (disruption, resiliency, security, regulations),
  • U.S.-Africa (opening new opportunities),
  • U.S.-EU – Working with our Allies, Indo Pacific Framework,
  • How the U.S. can counter the China trade threat,
  • Opportunities for re-shoring and near-shoring, and
  • Best practices for local DEC engagement at the grass-roots level, including Congressional trade advocacy. 

DEC members can take the lead in building the trade DNA (of future exporters) and unlocking export potential. DEC members and U.S. exporters need to be well-versed on these issues and participate in the Hill breakfast and visits with Congressional representatives on Day 2 of the conference.

ONGOING CALL FOR TOPICS AND PANELISTS! To ensure we are reflecting on timely topics of interest and the most current trends in the field, NADEC welcomes continued input from practitioners of ideas for panels, discussions and lectures related to exporting that would be beneficial to our conference attendees.

You may contact Anne Burkett, NADEC Vice Chair, at aburkett@naita.org with your input.
Company to keep! Market your company to this targeted audience!

Corporate and local DEC chapter opportunities are available.
Contact Treasurer Mike Salerno ASAP to get your company or DEC, on the list!
treasurer@usaexporter.org or nadec@usaexporter.org

Conference Sponsorship options:

  • Platinum: $7,500 ‐ includes host of the networking reception, four free registrations to the Annual Export Conference, special mention at the conference, logo on the digital sponsor board, and company logo and link on the website for a year.

  • Gold: $5,000 ‐ includes 1 of 2 hosts of the lunch break, two free registrations to the Annual Export Conference, logo on the digital sponsor board, and company logo and link on the website for a year.

  • Silver: $2,500 -includes 1 if 2 hosts of the breakfast break, one free registration to the Annual Export Conference, logo on the digital sponsor board, and name recognition as coffee break sponsors.

  • Bronze (4): $1,000 -includes coffee break host, one free registration to the Annual Export Conference, and logo on the digital sponsor board.

  • Wi-Fi Sponsor: $2,500.00 includes one free registration to the Annual Export Conference, logo on the digital sponsor board, and name recognition as the Wi-Fi sponsors.

  • Local DECs: $500 and $1,000.
Please share your local DEC events with the NADEC Network
using the events submission form on the website (see below for more info).

Recordings of previous NADEC webinars can be found here


Want to post your local DEC events on the NADEC website? It's easy!

There is a new form available on usaexporter.org where local DEC chapters can now submit their upcoming events. We suggest that you designate one person from your local chapter as the event coordinator.

To submit a new event, the event coordinator will need to visit this page:

On this page, a login ID and password are required. You have the option to retrieve a lost password or register for a new account from the same screen.
Once logged in, click the “ADD NEW” button in the top right corner to open the event submission form. Please fill in the fields are requested. If you have any questions or need help, please contact the NADEC Admin here.
Indiana & US Export Assistance Grants
& Program Guidelines for 2023

Join us as we discuss IN-STEP’s guideline changes for 2023 and how best to take advantage of the export grant program.

January 19, 2023
12:00 p.m. - 1:00 p.m. EST

What are the new grant guidelines and policy updates for 2023, from the Indiana State Trade Expansion Program (IN-STEP)? What areas of export assistance are funded through IN-STEP for programs including: SBA’s Export Working Capital, US Department of Commerce’s Gold Key & Website Globalization, EXIM Bank’s Export Receivables Program, Indiana SBDC’s Export Indiana Accelerator Program, Indiana State Department of Agriculture and IU-CIBER’s export research and intern salary assistance?

Join the Indiana District Export Council (IDEC) on January 19, 2023, 12pm to 1pm for an Export Lunch & Learn as we discuss IN-STEP’s guideline changes for 2023 and how best to take advantage of the export grant program. We’ll also hear speakers from each of the federal, state and educational entities listed, offering Indiana businesses a joint event covering the leading export development resources for Hoosier companies wanting to reach their export potential.
Export Compliance: Real World Guidance

January 26, 2023
10:00 a.m. - 12:00 p.m. CST

This will be a hands-on training program and is ideal for exporters at all experience levels. You will walk away with a better understanding of the regulations and with specific tools & instructions on how to build a secure and compliant department & company.

Upon completion of this program, you will:
  •  Be aware of the new export security requirements for all exporters.
  • Have an 11-point checklist to guide you to full compliance on every export.
  • Be aware of the required 8 lists that must be checked on all exports, and understand what common red flags mean to you.
  • Review the 5 questions that you are required to know about your customer in every export transaction and discuss strategies on how to implement these into your organization.

A Certificate of Completion will be provided by the Nebraska District Export Council. This is a great opportunity for professional development hours or ongoing training requirements.
Q: Meredith.Bond, email: Meredith.Bond@trade.gov
Export Assistance & Business Development webinar
February 23, 2023
11 a.m. – 12 p.m. EST

We Can Help your Business:
Come listen and learn about State and Federal programs to help your business grow. Export promotion and business development programs are available to assist you!  

  • Susan Widmer, U.S. Department of Commerce, U.S. Commercial Service export programs & New Jersey District Export Council
  • Kelly Brozyna, Small Business Development Centers, SBDC business development programs
  • Peter Fleischmann, SCORE, Service Core of Retired Executives
  • Bill Spear, State of New Jersey, Business Action Center & STEP Grant
  • Regina Gordin, Export Import Bank of the U.S., ExIm Bank export financing programs
  • Ed Ekel, Small Business Administration, SBA export financing programs
  • Victoria Hosendorf, Minority Business Development Center, The Enterprise Center, business development programs 

Waste Expo | May 1-4, 2023 | New Orleans, Louisiana

In partnership with Waste360, the U.S. Commercial Service is excited to offer U.S. exhibitors at WasteExpo 2023 services to assist in entering or increasing their sales in international markets and to help international buyers find the U.S. made products and/or services they are looking to purchase. 

Program information and registration is now live and U.S. exhibitors and international buyers can learn more and register here

Check back regularly as we will continue to add Commercial Specialists and international buyers to the site. Q: Contact: Monica.McFarlane@trade.gov
In preparation for our visit to the Hill in May 2023

How to Utilize U.S. Embassies for International Business Development
Webinar held on December 12, 2022

U.S. Embassies in more than 150 countries provide a system of vast, deep knowledge on the local markets, environments, and emerging opportunities for U.S. exporters.

Hear how to tap into this valuable resource, hosted by the Oregon District Export Council, the Idaho District Export Council, and the U.S. Commercial Service. The discussion covered ways to connect with and utilize U.S. Embassies to advance your international business development goals.

The NYDEC was one of the 41 DECs established in 1974, with its footprint defined as stretching from Long Island (home of Grumman), through New York City and up eastern NY State to Plattsburgh, a key area for US-Canada trade.

What is the main focus/ industries in your area?
Within the broad geography of the NYDEC, the industries represent a wide range of industries in manufacturing, distribution and services, from Renewable Energy, Transportation Equipment, Aerospace, Semiconductors, Life Sciences and Healthcare Research, to Food & Beverage, Finance, and Fashion.
What are the main challenges you are seeing in your area? 
The shift in international trade flows from the Pacific to the Atlantic has made the ports of New York and New Jersey busier than that of Los Angeles. In 2021, container volumes reached the levels anticipated to occur in 2026-2027. So, it has been a challenge to right-size the supply chain capacity, with labor, driver, and chassis availability, etc. representing a few examples of the many factors affecting the efficiency of the system and increasing the costs of companies engaged in international trade.

How does your DEC meet these challenges and support local companies?
Across the NYDEC region, supply chain and logistics have presented the main challenges during the pandemic – to help get information out to the exporting community, we decided in Summer 2022 to establish a NYDEC Logistics committee to highlight the expertise of our members in the logistics industry. Building on our World Trade Week awards breakfast which featured Beth Ann Rooney, Director of the NY/NJ Port Authority, NYDEC committee members are active in webinars and workshops that address supply chain issues and guidance on best practices in real time.
Please tell us about a recent achievement or innovation that you are proud of
World Trade Week is the "crown jewel" of the NYDEC initiatives, as our Treasurer and long-time former Chairman Joe Schoonmaker likes to say. The annual event, now in its 14th year, falls in May during what was historically Fleet Week in New York City, and serves to bring together over 70 representative organizations from across the international trade ecosystem, from industry associations and foreign consulates to businesses and academia.

NADEC Trade Policy Committee Focuses on the new Global Trading Challenges of the DEC Membership
By David Day, Co-Chair, Trade Policy Committee
 As we step off into 2023, it is apparent that our entire global trading system which most of us have grown to both understand and appreciate, has fractured and is now in the process of realignment. This raises the potential for new or enhanced markets along with the reality of being foreclosed out of other markets. Covid and the Ukraine war have been catalysts for these shifts which are now beginning to take shape.

The formation of a new trading bloc between China, Russia, North Korea and Iran is now surfacing. A number of Latin American countries now lean in that direction. China’s enormous influence in Africa is another potential “lean.” The enhanced cooperation between the United States and the EU over the Ukraine war may result in some of the trade rough spots between the U.S. and the EU being ironed out.

In an effort to both stay on top of these shifts in the global trading relationships which we now have to deal with, and better assist our DEC members in dealing with this complex and changing trade milieu, the NADEC has reorganized its Trade Policy Committee with a series of subcommittees. This reorganization, announced at our mid-year meeting in San Bernadino, is to begin looking at trade initiatives that the NADEC may undertake in various regions around the world to enhance the opportunities for DEC members. This means focusing on projects or areas where the NADEC can work to improve the trade situation.

To that end, the Trade Policy Committee is now concentrating on trade globally with specific teams looking at the African continent, the Asia/Indo-Pacific Economic Framework and other trade initiatives, the Caribbean, Central and South America, Central Asia, India, the Middle East, the NADEC’s own Southbound Trade Initiative, the U.S./EU trade situation, the U.S. U.K. trade situation, trade infrastructure (ports, rail, trucking, aviation, pipelines, etc.), hospitality and tourism, organized labor, export controls & sanctions, etc.

We thought you might find it helpful to follow some of the fascinating work being undertaken by our NADEC team as a product of this reorganization.

Labor strife, service problems railroads’ biggest issues in 2022

Surface Transportation Board expected to continue active role in 2023
Freightwaves, Joanna Marsh, December 28, 2022

To say that 2022 was an eventful year for the U.S. and Canadian freight railroads would be an understatement. U.S. freight railroads made national news at least twice this year amid speculation that union members would go on strike over disagreements on what should be included in a new labor agreement, while both U.S. and Canadian railroads sought to improve rail service and become more nimble players within the supply chain network. 

Here are some of the big news stories of this past year:
Container shipping’s ‘big unwind’: Spot rates near pre-COVID levels. West Coast rates back near pre-pandemic norms, East Coast closing in.
FreightWaves, Greg Miller, December 27, 2022
Daily spot rates including premium surcharges $ per FEU. Blue line: 2022. Orange line: 2019. (Chart: FreightWaves SONAR)

As 2022 draws to a close, many of container shipping’s COVID-era gains are gone. The rest will be in jeopardy in 2023. Asia-West Coast spot rates are already back to pre-COVID levels. Asia-East Coast spot rates are headed there soon. Annual contract rates are still much higher than normal, but will be negotiated lower (likely much lower)
in 2023 with current spot-rate weakness in mind.

Monthly blog by IBT

How to be Global, Local and Successful
By John Koons, IBT Online

Today’s online world offers business globalization at an incomparable speed, cost, flexibility, scalability and profitability compared to all other routes to market. The international internet business model is a paradigm change, where successful globalization is achieved through localization. Cumulative online local successes, market by market, delivers global success, hence the “glocal” mantra. Successful corporates seeking to grow their businesses globally are leveraging this optimal online route, local market by local market, and gaining their global success on an unprecedented scale.

Without borders, the internet offers companies across all sectors, opportunities to internationalize. There are some outstanding well published, even infamous, examples, including Amazon and Uber. However much glocalization is a no-brainer, getting it right is tough, demanding high levels of both online technical skill sets, coupled and with local market understanding. So let’s get you started on your glocal (global/local) program today.

Online localization is all about website localization and digital marketing, market by market. This means fully customized websites for each target market. Each country specific online presence must be relentlessly focused on and adapted for your local profiled target audiences, so the site(s) must be translated, easy to engage, do business and transact with from a local perspective. It’s all about an excellent Local User Experience (LUX). Many studies on LUX are concerned with the use of native language for local website presence. The obvious conclusion is that users prefer sites in their mother tongue.

Put the other way round, users will avoid sites that are not in their native language, defaulting to a 2nd or even 3rd language of questionable competence, when forced to. Take this further: target prospects will spend less time as visitors, be less engaged, buy less product/service or most probably nothing at all and refrain from using sales/after sales support.

The (excellent and free) book you need! 

Exporting makes more sense now than ever before. It's a great way to expand your customer base and increase sales, but it is also undeniably more complicated than selling in the US. And, exporting introduces many new challenges.

A Basic Guide to Exporting, from the International Trade Administration, addresses these issues head-on, providing the information you need to begin selling overseas with confidence.  You can download the entire 239-page PDF book, or a specific chapter, here.
Now available!
U.S. Department of Commerce New Country Commercial Guides

The trade experts working at U.S. embassies and consulates have updated the Country Commercial Guides. Get an updated assessment of global business opportunities, market conditions, and great tips on doing business abroad.
Market Research
Environmental Technology Resource Guide

Looking for your next international market? Wanting to learn more about the latest opportunities in key countries around the world? 

The US Department of Commerce recently released the Environmental Technologies Resource Guide which contains market snapshots from over 20 countries around the world. The industry specialists in those markets would be happy to help U.S. exporters learn more and take advantage of the opportunities highlighted in the Resource Guide.
Check out the re-designed website: www.usaexporter.org