Monday Morning Mojo

Shift Perspective

Take a look at your business from a variety of angles. This includes seeing your operation as your customers and key partners see it. It will help you know what is non-negotiable and what you can change.

Shifting perspective is about understanding why people do business or join forces with you. If you do not know the why of their participation, you are severely handicapped when it comes to expanding the value they have come to rely on you to deliver.

When you understand clearly why your customers come to you and why partners choose to work together with you, you are in a position to innovate. You can develop new products and services that make sense in their eyes and are received easily as a logical extension of current offerings.

When you know what is negotiable and what is not you are in a position to cut away the extraneous while concentrating resources on those areas that can really add to your success. This keeps you from making silly mistakes, cutting away what is essential in the eyes of your customers.

If you are known, for example, for delivering the freshest produce, it would not make sense for you to cut your relationship to local farmers even when it costs more to do business with them – more than money is at stake.

Knowing what can be modified and what cannot makes it possible for you to intensify your impact by focusing your innovation efforts on the value that is most of interest to your clients. For example, if they depend upon you to get them fresh fruit and vegetable every day, then providing them with fresh meat, too, will likely make you more valuable in their eyes.

Shift your perspective - get out of your own head and into the minds of the people who depend on you. Then you'll be in a position to grow the value you are providing them today.

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