Five days ago I set up a facebook site,
facebook.com/GettingInnovationRight. I spent a nominal amount (just
about $50 so far) to advertise my page to people 18 and older in the
US, UK, India, Brazil, China, and UAE. I limited my appearance to those
people who have already expressed an interest in #business,
#leadership, #strategy, and #innovation. So far I have over 1,100
"likes."
I have posted videos, short excerpts from my upcoming book (Getting Innovation Right),
resources others have shared with me on innovation, the Table of
Contents from my upcoming book, and excerpts from my last book (a
business bestseller, Getting Change
Right). Because Facebook tracks every post, when it is displayed
and clicked upon, I can easily see which of these is getting play.
Facebook offers four interesting attributes for each post along with
metrics. It is possible to sort on each of these so you can quickly get
an idea of which posts are getting traction. The four categories
currently offered are:
Reach - presumably these are the
number of people who saw my ad because it was displayed on their screen
while they were looking at it.
Engaged Users
- this means that they clicked on my post in one way or another
Talking About This -
this is the number of times someone makes a
comment, shares my post, or responds to a question or poll - Facebook
calls this "creating a story."
Virality - this
is a percentage allocated to each of my posts based on based on the
number of people who have created a story divided by the number who
have seen it.
Facebook is making it very easy to create business pages, advertise
them to specific audiences, and track which posts are getting the most
play - instant feedback. A powerful engagement tool that can be
evaluated for its effectiveness in realtime.
Further it provides full integration with Twitter and many other
applications. I have set my tweets go directly to my Facebook page, as
new posts.
We are seeing an unprecedented ease of use when it comes to social
media. They are easy to hook together, inexpensive to experiment with,
and capable of reaching literally millions of people.
According to Inside Facebook - a source of news and analysis on
Facebook’s global growth, corporate developments, and product
innovations - "Facebook now has more than 125 billion friend
connections between its 901 million monthly active users."
With almost 7 billion people on the planet, that is 12%
of our global population. And Facebook has many of them cataloged
by region and interest.
Increases in knowledge generally come as a result of increases in
connectivity. And Facebook is not the only large-scale connection
tools. Should be interesting times ahead.
_____________________________________________
 In 2013
my next book, Getting
Innovation Right: How Leaders Create Inflection Points that Drive
Success in the Marketplace, will be released.
If you book conferences, contact me for a special deal in 2013 - I will
be offering over 50% of my speaker's fee toward copies of the book for
your audience. All arrangements to take place through my
representative, Tom
Neilssen, at BrightSightGroup.com.
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