Brick Marketing SEO Newsletter
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June 23, 2011
Mind Your Social Media Manners

It's no secret that social media marketing has changed the face of the marketing game. Marketing is no longer a one way medium. Now, it's a two way street and it's all about communicating with your audience. Social media is a great way to get in touch with your customers, listen to their wants and needs, and respond to their inquires. However, many businesses are still confused as to the right way to market online using social media. Social media as a whole is a lot more informal than any other form of marketing. But how informal should it be? Remember, even though it's informal, you're still using it as a business tool. Therefore, it's important to keep your target audience in mind and avoid doing anything foolish that might turn them off.

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Keywords Have to Match User Intent

Let's say you took the time to do thorough keyword research (or hired an SEO consultant to do it for you) for your website, a wholesale fruit distributor that sells to restaurants. After weeks of combing through hundreds of potential keywords, you narrowed it down to your top five choices for every page. The keywords accurately reflect the content of each page and you took the time to update the Meta tags, H1 tags and page content so the keywords seamlessly fit without disrupting the user-experience. Not too long after you optimized the site, it moved up in the search rankings for your choice keywords. Everything looks great...but you aren't seeing any significant in traffic. Houston, we may have a problem.

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