Message from the CEO

Dear PATA Members and Industry Colleagues,

Last evening I participated in a panel in Singapore with the theme "The Future of Luxury Travel". While we discussed luxury, sustainability, and innovation - as with all travel discussions/ panels/ conferences of late the topic moved to the issue of the industry staffing gap. It has been impacting North America and Europe most acutely as we all know, but now the challenge is emerging in Asia Pacific. The issue of travel staff engagement and retention is one that has been brewing for years but became exacerbated with the pandemic-driven industry downturn. [...] A myriad of solutions are needed to address this complex gap.

But I'll share a few that should be considered here:

Foundational is fair wages - business models in travel need to incorporate more fair financial inclusion through the ranks. MNCs are feeling the ramifications of not doing so now. Taking care of staff is just as important as taking care of the customer. Your value proposition is in their hands.
Beyond fair wages, there are other critical elements that can be equally as important. Celebrate and acknowledge great service delivery.
[...] Every day travel and hospitality staff around the globe are conducting big and small "rescues" aiding travelers and customers in need. Let's bring honor and pride back into servicing by supporting our staff in celebrating these efforts and successes. Create the right environment and your teams will have a sense of purpose and pride.

Above is a truncated version, for the CEOs full message, click the link below.

https://www.pata.org/blog/critical-recovery-strategies-staff-appreciation-and-engagement

Our condolences to the British people on the loss of their beloved Queen.

The 16th UNWTO/PATA Forum on Tourism Trends and Outlook

Themed “Transforming Tourism: Understanding Trends and Capitalising on Change“, this year's forum on September 19-21 will exchange views on and prepare for the transition and transformation of tourism into a more sustainable, resilient, and ethical growth. The event, held in hybrid in Guilin, China and online, will feature speakers from the academics, public sector, and private organisations to share practices and strategies on tourism recovery with an emphasis on destination resilience.

Learn more about the event >

PATA Annual Summit

Ras al Khaimah, UAE

PATA Annual Summit is an Asia Pacific forum for top travel and tourism leaders around the globe to convene and connect. With inclusive topics from responsible destination development and aviation outlook to women in travel and digital marketing, the expert speakers from public and private organizations in various fields will enlighten the audience with exclusive insights on travel recovery. Join your industry colleagues from the East and West– in-person– at PATA Annual Summit in Ras Al Khaimah, UAE!

Join me. PATA Annual Summit 2022 brings together thought leaders from around the globe to share their expertise and knowledge.

Jazz Tour Showcases

Hong Kong Artists to US Audiences

As a way of fostering cultural exchange between Hong Kong and the United States, the Hong Kong Economic and Trade Office marked the 25^th Anniversary of the Hong Kong Special Administrative Region with a first-ever jazz tour of four major American cities (New York, Chicago, Washington DC and New Orleans) featuring an all-star band of Hong Kong’s finest and most respected players.

Led by Hong Kong natives Eugene Pao on guitar and Ted Lo on keyboards, the truly international crew includes Montreal-born bassist Sylvain Gagnon and Calcutta-born drummer Anthony Fernandes. Jazz trumpeter-composer Randy Brecker, a co-founder (with his sax playing late-brother Michael Brecker) of iconic ‘70s funk-fusion band The Brecker Brothers joined the Hong Kong musicians in their performance in New York.

The jazz tour will make stops at Jazz at Lincoln Center in New York (Sept. 13), City Winery in Chicago (Sept. 14), Renwick Gallery of The Smithsonian American Art Museum in Washington

D.C. (Sept. 16) and the New Orleans Jazz Museum in the Crescent City (Sept. 17).

Sept/Oct issue of Destinations by Jax Fax Magazine

https://www.jaxfaxmagazine.com/digital/2022/SEPT_OCT_22/JAXFAX_Sept_Oct_22_digital_edition.html

Meet Our New Member Barbados

NY PATA 60th Anniversary in the Year of the Tiger

New Decade … New Era

Technology | Innovation | Relevance | Resilience

Elizabeth Chin

Executive Director

PATA New York

Email: newyorkpata@gmail.com

www.newyorkpata.org

2022-09-16 CC146

PATA New York Chapter is dedicated to facilitate meaningful partnerships to enhance the value, quality and sustainable growth of travel and tourism to and from countries in APAC, Europe, Africa, and the Americas.

The Pacific Asia Travel Association (PATA) founded in 1951 is the recognized authority on Asia Pacific travel and tourism. The Association provides aligned advocacy, insightful research and innovative events to its member organizations, which including government, state and city tourism bodies; international airlines and airports; hospitality organizations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world.