Wayne, PA - December 4
, 2018 - Boathouse Capital is pleased to announce that its portfolio company, Mediafly, has acquired Alinean Inc. ("Alinean"), a software and consulting company providing value-selling tools to empower B2B sellers to better connect, communicate, engage and sell to today's economic-focused buyer by quantifying the value of their products and solutions. The acquisition provides Mediafly's product with additional interactive sales tools that help sales reps sell based on facts and prepare quantifiable business cases direction into the sales presentation.
Based in Chicago, IL, Mediafly is a trusted partner to some of the world's largest brands helping them revolutionize how they interact with customers and prospects. Through Mediafly's
Evolved Selling™
Platform, companies like MillerCoors, PepsiCo, Disney, Charles Schwab are creating dynamic and interactive presentations that are changing the way salespeople engage both customers and prospects, which is leading to significant improvements in sales results.
Carson Conant, who will serve as CEO of the combined company said,
"At Mediafly, we want to invest in companies, like Alinean, that bring additional value through interactive tools to help our customers create a one-of-a-kind sales experiences with buyers. By acquiring Alinean, we are pioneering the combination of sales enablement software and the advisory services needed to make our clients' sales enablement efforts even more successful."
Bill Dyer, General Partner at Boathouse Capital remarked, "This acquisition provides Mediafly the opportunity to broaden its skill-set and strengthen its position as the go-to sales enablement software provider".
