CONFERENCE LIKES & DISLIKES
WE WANT YOUR PERSPECTIVE
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CREATING YOUR IDENTITY
THE WAY YOU SAY IT MATTERS
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NEW FEATURE
PODIATRY'S MOST TRUSTED PRODUCTS
PediFix Promotes Podiatry
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PRACTICE PARTNER PEARLS
Put Your Best Foot Forward with Modern Podiatrist
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PRACTICE PARTNER ACADEMY
New Recordings &
Upcoming Sessions
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CONFERENCE CALENDAR
Next 90 Days in Meetings
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CONFERENCE LIKES & DISLIKES
WE WANT YOUR PERSPECTIVE
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I recently read an article from MEETINGSNET.com that provided some pretty interesting insight about how health care providers feel about conferences, both in-person and online.
Below are their statements and I am curious to know,
DO YOU AGREE?
Take a moment to read each statement and provide a quick response as to whether you are in agreement with those that were interviewed for MEETINGSNET.
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“Most of us never want to travel on Monday or Friday, so midweek events with travel time accounted for on both sides are best.” |
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Do you agree with the statement above?
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“Having some time in an outdoor setting each day (at a meeting) is so invigorating." |
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Do you agree with the statement above?
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"The length of a virtual session is important to keeping HCPs both engaged in the moment and willing to participate in future events. A two-hour session is about the max.” |
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Do you agree with the statement above?
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"Keep virtual events within preferable times of day for HCPs (health care providers) scattered around North America; maybe you split the meeting into two sessions, with physicians from only two time zones in each session." |
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Do you agree with the statement above?
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“I’ve seen a lot of 9-to-10 p.m. virtual programs work well. The HCPs have their family-dinner time and settle the kids in, and then they can focus.” |
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Do you agree with the statement above?
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CREATING YOUR PRACTICE IDENTITY
THE WAY YOU SAY IT MATTERS
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I am currently listening to a book on Audible from James Clear; it's called Atomic Habits. As he provides practice advice to help anyone achieve their goals in creating new habits, or eliminating bad habits, there was one area that I found particularly interesting - IDENTITY-BASED HABITS.
Here's a quoted example:
“do you want a cigarette” – no I’m trying to quit. OR, No I’m not a smoker. One is a person who is a smoker and is trying to quit, the other one is not a smoker; if you identify as a smoker, you will give yourself the freedom to slip. But if that’s not who you are… you just won’t do it.
As I was listening I thought this would be a great way for physicians to truly start shaping themselves into a particular niche. Consider these potential examples:
If you want to niche as a laser center...
You have to stop saying, “I’m a podiatry practice with a laser.” It needs to be, “We are a Laser Center."
If you want to be a pediatric practice…
It cannot be, I am a podiatrist who sees kids. It has to be, “We are a Pediatric Practice.”
If you want to focus on an athletic patient population...
It cannot be, I'm a DPM who is able to treat sports-related injuries. It has to be, "I am a sports-medicine DPM."
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Thoughts? Questions? Email Me!
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NEW FEATURE!
PODIATRY'S MOST TRUSTED PRODUCTS
PediFix Promotes Podiatry | APMA Seal Products
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The PediFix Footcare Company is stepping up its promotion of podiatry and podiatric care.
The 4th generation, family-owned and operated business founded in 1885, and widely respected for supporting the podiatry profession, podiatrists, their practices, and patients for more than a century is expanding two ‘Podiatry Positive’ consumer marketing efforts.
The company offers a unique assortment of high-performance medical foot treatment products that foot specialists and patients both appreciate.
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Continuing its tradition of innovation, the firm is introducing 10 new products in its new, 2024 catalog, including Full Length Arch Cradles® Orthotic Insoles, the Hammer ToeStrap™ for ‘floating toe’, Visco-GEL® V-Flange™ and EuroFlange™ Toe Spacers, the Gel Protocrest® Toe Cap/Toe Crest combination, the BunionBoss™ HV Toe Splint for conservative or post-op use, bulk quantity Value Packs and more that clinicians and patients will find helpful.
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The firm’s consumer marketing plans focus on 3 products granted the APMA Seal of Acceptance:
“The American Podiatric Medical Association Seal of Approval on these key items provides us an opportunity to promote Podiatry on every package, in every press release and all our advertising” says Jon Case, CEO of the family business. “That’s great exposure for the profession.”
“It also supports a renewed emphasis on our ‘The Podiatrists’ Choice’® branding campaign, which our research has shown generates recognition of Podiatrists as footcare experts, and genuine interest in podiatric care” he adds.
“Taken together, this should be another record year for our company, our customers and the profession we love and support”.
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Unique to the industry, PediFix offers clinicians three ways to get patients its professional grade products. Many practitioners stock and dispense their favorite PediFix products for best outcomes, patient compliance and convenience. Patients appreciate getting treatment products from their doctor, and they’re more inclined to use them as instructed.
For next best compliance and convenience, doctors can refer patients to independent pharmacies and DME shops that are part of the firm’s nationwide retailer network. Entering your zip code in the firm’s website Store Locator yields lists of stores that stock PediFix and their distance from your practice.
As a third, and increasingly popular option, foot specialists can enable patient direct purchasing at www.pedifix.com, or via the firm’s popular Patient Brochures, which are provided free to any practice to distribute to patients.
Many experts use all three methods – stocking their favorite and most commonly dispensed products in their offices, referring patients to retailers or directly to PediFix for less frequently recommended items.
“We’re blessed with the opportunity to continue our family’s 139-year mission of developing great medical foot treatment products, supporting the Podiatry profession and helping millions of people find relief for their foot pain, stay active and live comfortably” adds Case.
Call 800-424-5561 or email help@pedifix.com today to receive the new 2024 Clinician Catalog, patient brochures, to find retailers near you, order, or get more information about PediFix products and services.
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PRACTICE PARTNER PEARLS
PUT YOUR BEST FOOT FORWARD WITH MODERN PODIATRIST
By Nicole Freels, DPM, FACPM, C.Ped
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Want to know how we enhanced patient satisfaction, introduced innovative home treatment options, and boosted revenue through our hand-made, prescription-strength products?
Keep reading!
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As owners and practicing Podiatrists ourselves, we recognize the importance of effectively providing over the counter (OTC) solutions. With over two decades of medical expertise, we are well-versed in the trial-and-error process often associated with OTC products. Since the introduction of Modern Podiatrist (ModPod), we’ve observed a significant improvement in our office’s performance and our patients' satisfaction. Our exclusive footcare line, formulated with premium natural ingredients and potent prescription-strength elements, has proven exceptional results.
Our handcrafted product line addresses various conditions such as pain, fungal infections, dermatological issues, and more. Clinically proven and highly praised by patients and the public, we are delighted to offer our fellow practitioners the opportunity to experience these outcomes firsthand. Explore the achievements we've accomplished with ModPod in our office to see what’s possible for your own practice!
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1. Patient Satisfaction
True patient satisfaction has become increasingly intricate in recent years. Merely delivering high-quality care is no longer sufficient to achieve the desired level of patient satisfaction that leads to top-notch referrals.
Patients now seek top-notch, dependable, and readily accessible treatment choices. As podiatrists running our own practice in Kentucky, we have managed to uphold a 4.9 Google rating with almost 2.6k reviews by providing these essential features through Modern Podiatrist.
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2. Team Buy In
To succeed in today's healthcare landscape, it's essential to acknowledge that you can't handle everything alone. Building a dedicated team that has faith in your treatment plans is crucial! Product belief and trust stem from proper education, so it's vital that your team comprehends the products you provide to effectively educate your patients. Dr. Freels offers complimentary, private training sessions to every new wholesale partner and their team. During these sessions, she elaborates on each product, its integration into your protocols, and shares how her clinic has achieved over 25% repeat business with ModPod products.
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3. Ancillary Revenue
Establishing a manageable and dependable ancillary revenue stream doesn't have to be difficult! Our clinic has successfully achieved 14% of our yearly revenue coming from ancillary sources. Furthermore, 7% exclusively stems from Modern Podiatrist products. For our new wholesale partners, we assist in seamlessly integrating these products into your established protocols. This integration enhances your treatment plans, boosts patient satisfaction, and maximizes revenue all in one convenient solution.
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4. Diversified Options
We acknowledge that clinics and markets vary. The willingness and ability of patients to purchase over-the-counter products differ across different regions, which is why ModPod provides various integration options.
General Wholesale: Achieve a profit margin exceeding 50% by leveraging our reputable and expanding brand, Modern Podiatrist. Collaborate with our skilled team to incorporate top-notch products into your clinic and treatment strategies.
Private Labeling: Want to have your name featured on Modern Podiatrist items? We’ve got you covered. Enhance engagement between patients and employees by providing personalized products in your clinic.
Affiliate Program: Get a personalized code tailored to you and your office. Whenever a returning ModPod patient uses this code online, they will enjoy a 10% discount on their purchase, and you will receive 10% of the order value via check!
Ready to elevate your OTC and experience the benefits of our Wholesale Partnership? Let's chat about how our Wholesale Partnership Program can benefit your practice, your patients, and your peace of mind.
Call or Text: 859.967.7168
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PRACTICE PARTNER ACADEMY
CHOOSING STRATEGIC PARTNERS FOR YOUR PRACTICE
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DPMs, Learn How to Promote Your ___________.
Presented by Podiatric Marketing Expert, Shaun Zaken
Monday | June 3rd, 2024 | 8pm ET
Launching a new practice?
A new location?
A new doctor?
Want to attract more condition-specific patients?
Introduce a new technology?
Join Blue Orchid Marketing’s Shaun Zaken on Monday, 6/3, at 8pm EST for an educational hour of tips and tricks as he demonstrates how to put your best foot forward when it comes to promoting your _______.
Shaun Zaken is the President and owner of Blue Orchid Marketing, a leader in podiatry marketing services for 23 years. Blue Orchid Marketing specializes in unique, personalized marketing solutions that actually work and help your practice grow, including Email & SMS Marketing, Social Media, SEO, Websites, Local Listings, Reputation Management, Print Newsletters and Postcards. Shaun can be reached at Shaun@BlueOrchidMarketing.com or 203-746-5901. Learn more about B.O.M. at BlueOrchidMarketing.com
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Seamlessly Incorporate OTC Orthotics
Into Your Practice
Presented by Nicole Freels, DPM, FACPM
Monday | June 17th, 2024 | 8pm ET
Dr. Nicole Freels will delve into the key qualities that make OTC orthotics a must-have in your practice and why integrating them could be a practice game-changer. Dr. Freels will touch on key considerations such as the versatility that OTC’s offer, the immediacy in care that is provided and how integration of these products is simple and efficient with gains experienced in revenue, reputation and patient satisfaction.
Dr. Nicole Freels has successfully established a globally renowned podiatry practice and foot care brand that focuses on treating a variety of foot and ankle conditions. Serving as the founder and CEO of both Lexington Podiatry and Modern Podiatrist, she has created a full-service clinic offering diverse podiatry services.
Additionally, Dr. Freels has introduced a specialized foot care line to support patients in their home care routines. Her innovative approach blends traditional podiatry principles with state-of-the-art treatments and custom-made products, ensuring a transformative experience for patients seeking foot care.
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DID YOU MISS ONE?
WATCH OUR LATEST ACADEMY RECORDINGS
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Accurately Diagnosing & Effectively Treating Pediatric
In-Toe Walking and Toe Walking
Louis J. DeCaro,
DPM, FACFAP, FAAPPM
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Integrating AFOs Into a Surgical Practice: The Comprehensive Foot & Ankle Specialist
Doug Richie
DPM, FACFAS
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PODIATRY MEETING CALENDAR
THE PROFESSION'S MOST COMPREHENSIVE EVENT RESOURCE
click below for the next 90 days in meetings
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PodiatryMeetings.com presents information about upcoming podiatric events, featured podiatry vendors, exhibiting and travel tips, and more!
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