After three months, our pollution prevention digital advertising campaign has come to a close. The campaign consisted of streaming tv, streaming radio, online display, social media, and billboard ads targeting the Eugene-Springfield metro area. We delivered two primary messages, urging people to dispose of their grease and wipes without putting them down drains or toilets. In total, the campaign resulted in more than 3 million impressions, with all metrics holding strong through all three months. Based on this campaign's success, the MWMC plans to continue pursuing digital advertising as an education and outreach tool in the future! |