Chairman's Message
Dear Members,
As we stand six months into 2024, we find ourselves amidst a year teeming with events, from remarkable developments to formidable challenges. We've witnessed the daunting challenge of global conflicts, the relentless fury of natural disasters, and the tumultuous landscape of domestic politics. Yet, amidst these trials, our restaurant continues to thrive.
With three decades of experience in the restaurant industry, I've gleaned insights into the intricate dynamics of our world and the restaurant business. Through it all, one conclusion resonates: the correlation between our efforts and our success may not always be direct, but it undeniably exists. Our restaurants thrive when we dedicate ourselves to delivering exceptional food, maintaining high quality, and offering reasonable prices. It's about understanding people's palates, pleasing their tastes, and enticing them to return for more.
Reflecting on the past five years, the shadow of the pandemic looms large, destabilizing lives and economies worldwide. Yet, amidst this turmoil, our food business has flourished. Adaptation to our environment, balancing demand and supply, has propelled our growth.
To those enjoying success, I urge you to sustain it and strive for further triumphs. For those facing challenges, take a step back, reassess, and realign your focus on quality and value. Operating a restaurant and delivering top-notch food is no mystery; it requires relentless creativity and hard work. But once you crack the code and infuse your creativity into your formula, success follows suit.
Let not the turbulence of the world dishearten you; these challenges are transient. Beyond the chaos, people's fundamental need for sustenance and the joy of good food and service persist. So, let's press on, undeterred by the passing storms, and continue to serve our patrons with excellence.
Thank you for your unwavering dedication and commitment to our shared vision. Together, let's navigate the currents of change and emerge stronger, serving up satisfaction, one dish at a time.
Aloha,
Ave Kwok
Hawaii Restaurant Association Chairman
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