MAY - 2024

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SCORE Association
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Happy May, Social Media Chairs!

... and, more importantly, HAPPY NATIONAL SMALL BUSINESS WEEK!


Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a top performing chapters shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing desk at socialmedia@score.org.

May Social Media Toolkit:

Our AANHPI Heritage Month Social Media Toolkit serves as a post library for chapters to promote SCORE services, highlight success stories from AANHPI-owned businesses and spread the word about the resources available to help these entrepreneurs thrive! This toolkit includes a combination of graphics, articles, webinars and even suggested copy to use throughout the month of May.


This toolkit has been loaded into SOCi for easy and efficient use. You can add these extra #AAPIHeritageMonth posts to your chapter's channels in just a few clicks!

 

Click here to access the AANHPI Month toolkit.

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NEXT WEBINAR:

WEDNESDAY, May 15 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

May Social Media Updates:

Now Available: Q2 Chapter Social Media Program Performance Report


April's Monthly Social Media Webinar focused primarily on reviewing the Q2 performance of the Chapter Social Media Program. We dove into the metrics we use to measure the success of the program, discussed what strategic shifts led us to this success and attendees were able to ask follow-up questions live!

 

Watch the April Social Media Webinar recording here.



New: FY24 Social Media Local Workshop Pilot


Our new pilot is officially underway! Our objectives are to help chapters promote their workshops in an effective and scalable way, increase awareness of workshop offerings and drive more traffic to score.org. We will be publishing weekly posts on chapter Facebook and LinkedIn Pages to highlight upcoming workshops. 


Learn more about the Social Media Local Workshop Pilot here.



As Requested: Benchmarks for Reviews & Recommendations

 

During the April Social Media Webinar, many attendees were curious about review benchmarks. We wanted to dig into the data a bit and would now like to share the following: The average Google Business Profile has ~87 reviews with a rating of 4.3. The average Facebook Page has ~7 recommendations with a rating of 4.1.

 

Discover more insights in the SOCi Local Visibility Dashboard.



Watch: Video Training for Generating More Google Reviews

 

If you’re interested in increasing the number of Google reviews for your chapter, check out our brief video demonstration on how to access your Google review link. This link can be shared via email, social media and other communication channels to invite clients to provide feedback and share their experience online.

 

Learn where to find your chapter's Google review link here.



Update: New Posts Available in SOCi Evergreen Library

 

Your Evergreen Content Library has received an upgrade! New and improved posts that feature real SCORE clients are now available and can be shared right from within your SOCi dashboard. These posts cover topics that are always relevant to our audience, like how to find a mentor, how to become a volunteer and more.

 

Get a refresher on how to access a SOCi library here.



Attend Hiper Monthly Open Office Hours on May 30


Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.


Register for Hiper's Monthly Office Hours here.



...TO APRIL'S TOP CHAPTERS!

The following chapters were our top performers throughout the country during the month of April:


  • Facebook: Lancaster-Lebanon
  • LinkedIn: Houston
  • Google: New York City


These chapter channels are linked in the icons below. Be sure to check them out for ideas and inspiration.

Facebook  LinkedIn  GMB


Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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