February 2024 Newsletter

Hello, All.

Just starting the drive back from our 2024 Masterson Method Certified Practitioner (MMCP) Equine annual educational conference in Cave Creek, AZ.


There were plenty of horses there, but as with all equine facilities, there were dogs in attendance. Whenever the facility manager let her three giant Schnauzers out, they high-tailed it (pun intended) over to say "hello". Of course, a conference full of MMCP Equine bodyworkers could not keep their hands off of the dogs. 

It just comes natural to look for the blink. Once you learn this, it’s almost impossible to keep your hands off a dog, horse, cat, cow, you-name-it. It’s one of those things that once you see it, you can’t un-see it. This includes me.

Here Ritter and I start with petting at the front and end up searching for responses and releasing tension at the back. His idea, not mine. Once your dog starts feeling how it works, he can’t un-feel it. Just the way it goes.


We were able to do some exploring in the hills around Cave Creek while here and will be heading back to Fairfield tomorrow.

Once back home, we’ll probably find Jupiter and Timmy Two Too just as we left them; keeping busy showing each other who’s the boss. I have to say that when things get a little too rowdy and Timmy lets out a claw or two, then he’s the boss!

Back to the business at hand (pun not intended). We are excited that the Read and Release classes are filling quickly – with only two seats open. Don’t worry if you are not registered yet because new courses will be added soon. The course calendar will change regularly as we add new courses, so check back often.

More exciting news… Our publisher, Trafalgar Square books, tells us that in the first five months since the Beyond Dog Massage book has been released, over 4,000 books have been sold. We are currently in our second printing. It’s gratifying to know that there are more and more happy dogs (and owners) out there!

Speaking about our publisher… Amy, from Trafalgar Square Books, makes sure you receive your Beyond Dog and Beyond Horse orders. Here is Amy's assistant, Bruin.

That’s the news for now.

Until next month,


Who is the online Read and Release Course for?

Dog owners, trainers, therapists, and most of all, your dog!

We all know the joys of sharing our lives with our canine companions. Their boundless enthusiasm, unconditional love, and silly antics fill our days with laughter and lighten our hearts.


Give back to your furry family member and start your Masterson Method journey with the Read and Release online course. 

How Will I Learn?

Your learning experience will include interactive instructor demonstrations, and personal, guided, real-time instruction while you and your dog practice. You will also learn from observing other students and their dogs. Your learning will be reinforced through weekly reading assignments from the Beyond Dog Massage book and independent practice during the week. Your learning is multi-faceted! 

Visit our Read and Release Courses page

The Masterson Method is Making a Difference!

The Masterson Method has donated $2,500 to the Best Friends organization to support their effort of Helping a Shelter Achieve a No-Kill Package. 

If you are not familiar with Best Friends, this organization is dedicated to helping all homeless animals – whether 2-legged or 4-legged, feathered or fur. Click this link to learn Best Friends and how they are bringing lifesaving tactics to shelters and rescue groups across the U.S. 

Take me to Best Friends

Helping Lost Pets Find Their Way Home

Have you heard of FidoTabby Alert? It is a free, nationwide alert system for pet owners. Owners can send text and email alerts, equivalent amber alert, within a few miles where their pet was last seen. The alerts contain your pet’s name, picture, and a link to their customized digital flyer. 


Interested in learning more? Click here.  

Come see us at Super Pet Expos in March!

March is Super Pet Expo month for The Masterson Method® Canine Bodywork! Jim and will be at Edison, NJ and Chantilly, VA.


As a Bonus…Jim will be demonstrating at both!


Listen to Jim’s message by clicking this link: https://www.youtube.com/shorts/UvcsX5r2u5I

Are you wondering what the Super Pet Expo has to offer (besides seeing Jim's demonstration, of course)? The Super Pet Expo has pet-related exhibits, educational activities, shopping, learn about adoption process, and entertainment that the whole family can enjoy. The expos have something that the whole family can do together – including your 4-legged family members! 

Would you like a $3 discount off your ticket? Discounts are available when ordering your tickets online at www.superpetexpo.com using the following promo code: MASTERSON


Edison, NJ Super Pet Expo will be held at the NJ Convention & Exposition Center, 97 Sunfield Avenue, Edison, NJ 08837.


Chantilly, VA Super Pet Expo will be held at Dulles Expo Center, 4320 Chantilly Shopping Center, Chantilly, VA 20153


Hours: Both expos start on a Friday at 3 p.m. until 8 p.m., Saturday 10 a.m. – 7 p.m., Sunday 10 a.m. – 5 p.m.


Come to the Super Pet Expos and visit The Masterson Method booths! 


  • Booth #431 in Edison, NJ
  • Booth #635 in Chantilly, VA

Current Read and Release Online Course Schedule

Saturdays 11:00 am CT, February 3, 10, 17, 24 with Amelia Nalli

Tuesdays 5:00 pm CT, February 6, 13, 20, 27 with Kalin Finsand

Fridays 10:00 am CT, February 9, 16, 23, March 1 with Robin Robinett

Mondays 5:30 pm CT, February 12, 19, 26, March 4 with Valissa Willwerth

Mondays 11:00 am CT, February 19, 26, March 4, 11 with Stef Watts

Thursdays 12:00 pm CT, March 7, 14, 21, 28 with Coralie Hughes

Upcoming Expo/Event Schedule

Super Pet Expo – Edison, NJ, March 1 – 3

 Super Pet Expo – Chantilly, VA, March 15 – 17

Houston Dog Show Jim’s Book Signing with Dr. Robin Robinett, July 20

Looking for More?

Curious about The Masterson Method?

Click here to learn more about Beyond Dog Massage

Listen to Jim talk about The Masterson Method Canine Bodywork

Click here to listen to Jim

Want to give the Bladder Meridian technique on your dog a try?

Click here to see Jim demonstrate the Bladder Meridian

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