Issue: 158
May 2023
In this issue
May is Here!
Catch the Citrus Wave™ is back
Bee Season is Here
Heritage, History, Legacy
Going Nuts for Limoneira
Recipe of the Month
What in the World?
Winner of the Month
May is Here!
The Merry Month of May
O the month of May, the merry month of May, so frolic, so gay, and so green, so green, so green! – Thomas Dekker

As we enter into May, we are eager to share with you our exciting updates, our sustainability efforts, and some delicious recipes!

Catch the Citrus Wave is back!
Surf's Up! Catch the Citrus Wave™ is back! Get ready to pucker up and feel the summertime vibes with our groovy Catch the Citrus Wave!™ campaign. The campaign launches this month and includes playful packaging capturing the essence of a day at the beach. It features colorful citrus characters for our lemons, limes, navels, and mandarins! Each bag also has an easy-to-scan QR code that leads you to our Catch the Citrus Wave™ landing page, where you can find recipes, games, coloring activities, and sustainable farming initiatives.

But wait, there's more! We'll also be running our social media sweepstakes from May to August on Instagram (@LimoneiraCo), where our followers will have a chance to win fun prizes, including Stanley® cups and other beach-themed swag! Stay tuned for all the Catch the Citrus Wave™ fun all summer long!

Bee Season is Here!
Limoneira is working with local beekeepers to place 2,000 honeybee hives in our avocado orchards. During flowering season, a single mature avocado tree may produce up to one million flowers—most of which fall to the ground without producing fruit. Pollinating these flowers is hard work, and by bringing in outside bees, we can increase the number of flowers that become avocados by roughly 10%. 

Beyond avocado pollination season, Limoneira has planted flowering "pollinator islands" throughout our orchards to provide food and habitat for pollinators throughout the year.

In 1928, Limoneira was also a founding member of Associates Insectary, through whom we still conduct hundreds of beneficial insect releases as a part of our Integrated Pest Management program. 

To learn more about our Integrated Pest Management Program or other ways Limoneira promotes biodiversity, visit

Heritage, History, Legacy
This last year we have enjoyed reflecting on what has made Limoneira—Limoneira! Our Heritage, History, and Legacy have been the Ranch's guideposts leading us on our path since our beginning in 1893 and guiding us forward into the future. Our leaders have expressed what Heritage, History, and Legacy means to them:

Mark Palamountain, CFO, on Heritage, "Limoneira's hallmark is a deep commitment to our employees, sustainable practices, and responsible land stewardship. May our heritage endure for many years to come!"

Harold Edwards, CEO and President, on History, "At Limoneira, our history is important to us. We look back on our past, reflect on what we've accomplished, and aim to carry on the values we've upheld to guide us in our future. I'm thankful to have the privilege of forming a part of the Limoneira family history."

Betsy Blanchard Chess, Board of Directors, on Legacy, "Limoneira's legacy is a part of my family's legacy, and I couldn't be prouder of that. From the start, Limoneira has been a responsible, trustworthy, fair, and innovative company. Because of that, I know Limoneira has an exciting future ahead, and I'm glad to contribute to that future."

Going Nuts for Limoneira!
A little-known nutty fact about Limoneira is that back in the day, we used to grow walnuts! Although we haven't grown walnuts for quite some time, we love to look back and remember all that makes up Limoneira's legacy.
Recipe of the Month
Check out our Orange Cranberry Pecan Coffee Cake recipe! This sweet and zesty coffee cake will be the perfect treat this month—whether it's to celebrate the moms in your life during Mother's Day, our servicepeople during Memorial Day, or whenever you need a little pick me up!
What in the World
The Missing Man Table

On this Memorial Day, tables all over the country will have a specific and symbolic setting, creating the Missing Man Table or the Fallen Comrade Table. The Missing Man Table is meant to remind us of those fallen, missing, or imprisoned during military service. 

  • A round table shows everlasting concern for the missing service people.
  • The cloth is white, symbolizing the purity of their motives when answering the call to serve.
  • The single red rose in a vase shows the lives of the servicepeople and their loved ones who keep the faith while seeking answers.
  • The red ribbon shows the continued determination to account for the missing.
  • A pinch of salt symbolizes the tears of the missing and those of their families who long for answers.
  • The glass is inverted, symbolizing their inability to share a toast.
  • A slice of lemon represents the bitter fate of the missing.
  • A lit candle symbolizes the light of hope for the missings' return.
  • And finally, the empty chair is the seat that remains unclaimed at the table.

This Memorial Day, Limoneira honors and remembers all those who have bravely served in our Armed Forces.

Learn more about the Missing Man Table here.

Winner of the Month
This month, our winner is . . . Shane Evans from Jackson, Michigan! Congratulations Shane! Thank you all for continuing to subscribe to our newsletter and being a part of the Limoneira family. Check us out next month, where you could be our winner!

And don't forget - The ZEST IS YET TO COME!
See you again next month!