 Why did we write the book? When we looked to find an authoritative source of information about what the ageing of consumers' senses, minds and bodies means to marketers we found absolutely nothing. No book, no academic papers and no expert insights. This is why we wrote the the book. Watch the video
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 What the experts are saying
Over 30 senior business executives and
university professors (including a Nobel prize winner) have written to praise Marketing to the Ageing Consumer.
We were a little surprised, humbled but delighted that the book has been so well received by so many business and academic experts. Read the comments
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