Are You Facing a Skeletal Marketing Budget in 2022?


It’s already October! That might seem a bit scarier than usual. Not only did the months seem to fly by—but now, you’re already supposed to be thinking about 2022. 

If you’re feeling particularly spooked by the way your team’s budget is shaping up for the year ahead: You’re not alone. 

Many of us are wondering if the year ahead is going to help us capitalize on the choices we’ve made since 2020. But that’s exactly why this is the right time to optimize every dollar.

Luckily, you’ve got experts on your side. At Mad 4 Marketing, we pride ourselves on finding solutions for all budget sizes. And this year will be no different! We know how to make the most of incremental investments through strategic implementation.

Here are a few tips to make the most of your marketing budget:

1) Pursue the truth. Seek proof that every action you’re taking is driving the intended results. If you can’t find the data, then it’s time to focus on trackable strategies. Then you can always justify the expense--or know exactly when to pull the plug.

2) Cut dead weight. Sometimes we let things run just because it’s inexpensive and easy to do so. For 2022, eliminate everything that isn’t driving real profit. You can reinvest that time, energy, effort--and of course cost--elsewhere.

3) Narrow your reach. A modest marketing budget can be a blessing in disguise. It allows you to focus on what’s most important: one audience segment, one social media channel, a really amazing creative strategy, etc. Just because you don’t have all the money in the world, it doesn’t mean your hands are tied. It’s an opportunity to find your niche and thrive.

For a customized plan that will help you make the most of your approved budget—and allay your end-of-year fears—we’re available anytime.


For more insights you can skip the forms: Simply reach out directly to us by calling 954-485-5448.
Mad 4 Our Clients
Mad 4 Marketing is thrilled to begin working with our newest clients!
We are proud to say that we will be working with the City of Fort Lauderdale on their newest social media initiative! By partnering with the City of Fort Lauderdale, we'll be doing our part to enhance their social media followers and overall engagement. We know you love Fort Lauderdale, so go ahead and like them too!
Mad 4 Marketing is excited to have been awarded a three year contract (with an option for two one-year extensions) with Sarasota County Area Transit. We will be working with them to develop a new brand for their public transportation service, including research and public involvement. We could not be happier to be a part of this exciting project and look forward to what the future has in store.

We are happy to announce that we will be working with The Rotella Group to provide brand development services! The Rotella Group is a commercial real estate company providing landlord representation and leasing services for regional real estate owners and developers, entrepreneurial owners and local investors. Welcome aboard Rotella Group!
Mad 4 Our Community
In the height of the pandemic, many families and individuals struggled to overcome health and financial hurdles. Throughout it all, The Salvation Army has always been right there, stepping up to help those in need. Throughout 2020 and into 2021, The Salvation Army has fought to overcome these hurdles and strive to elevate those in their surrounding communities. Mad 4 Marketing had the pleasure of working with The Salvation Army to design their annual report which showcases their unrelenting spirit and continual drive to "Rise Above" the toughest of circumstances. View it here.
Mad 4 Marketing was honored to donate creative services for the upcoming March of Dimes Women of Distinction 25th anniversary event. Women of Distinction honors and celebrates women leaders throughout South Florida which our very own Chris Madsen also had the pleasure of receiving. This legacy event has honored over 260 women innovators, influencers, philanthropists, and entrepreneurs that have affected change in the community and beyond. 
Chris Madsen enjoyed checking off another bucket list item with Leadership Florida! For nine days in October, the Albuquerque International Balloon Fiesta creates an enchanted world of vibrant balloon filled skies - and Chris was thrilled to be in one of them!
In Our Blog
This year, marketers faced challenges unlike any they’d probably ever encountered before. And while that might have caused some stress from time to time, it also allowed experts to flex their creative muscles and learn a few new tricks. With Halloween right around the corner, it seemed like the perfect time to share those insights...read more.
The “Capability Trap” is a theory that explores why some businesses fail in the long term despite successfully resourcing and working hard in the short term. In order to demonstrate that their work is effective, they choose strategies that are going to deliver the biggest results as fast as possible. When you choose to go after...read more.