|
Market Probe International and Twitter Announce
Small and Medium Business Twitter Follower Insights
How Twitter Drives Growth for Small and Medium Businesses;
Market Probe International and Twitter Study
New York, NY - August 22, 2013 - Market Probe International, Inc., a global market research firm, and Twitter, a social broadcast network, embarked on a journey to uncover and explain the value of Twitter followers to small and medium sized businesses (SMBs). Fielded in May of 2013 among consumers who follow SMBs on Twitter, this study demonstrates a mutually beneficial relationship that drives ROI for the brand and value for the consumer. Twitter published the results on their advertising blog which can be found here.
The study illustrates that consumers who follow SMBs feel more engaged with the business and therefore are more likely to purchase from, recommend, retweet from and share positive experiences about the business. The study also explores the results of paid promotions among consumers who follow SMBs- They are open to action upon seeing an ad from an SMB they follow.
|
|
For more information about this study, contact Douglas Eth�-Sayers, Vice President of Operations at Market Probe International, Inc., doug@marketprobeint.com, (212) 725-7676 x12, or press@twitter.com.
|
