Our Sundog team designs dozens of websites every year, and in our experience, many clients underestimate the value of great quality images - often providing old, small, or blurry photos that repeat throughout their pages, or they license stock photos that don’t enhance their brand or truly represent their products and services.
Choosing the correct images is vital to your successful online presence, and here’s why:
- People don't read, they scan. The stronger message you can convey with an image, the more impact it will have on your audience, and it will be more memorable. The statement “a photo is worth a thousand words” is true for a reason!
- Images can evoke emotion, and that’s a great tool for a call to action.
- High quality photography can improve your search engine rankings.