The SGP Foundation, the sister company of the Sustainable Green Printing Partnership (SGP), announced its Sustainability Academy will offer a three-part educational series titled "Six Ways to Market Your Sustainability Advantage." The workshop will be given by David Murphy, founder & CEO of SGP gold patron, Event Marketing.
The three-part educational workshop series: "Six Ways to Market Your Sustainability Advantage" includes:
MARCH 30, 12:00-1:00 PM ET
Session 1 - SEO for Sustainable Printers - Get Your Business Found on Google for "Sustainable Printing Companies"
· How search engines work
· Optimizing your website for search engines
· Choosing the right search keywords for your business
· Writing about what your customers care about
· Showing Google why you matter
· Setting targets, expectations, budgets, and timelines
APRIL 13, 12:00-1:00 PM ET
Session 2 - Internet Advertising - Should You Pay Mark Zuckerberg to Promote Your Sustainable Printing Business?
· How advertising works on Google, Facebook, and LinkedIn
· Which digital ad channel is best for your print business and why
· When to pay for internet leads, when not to, and why
· When should you pay Facebook to boost your posts?
· How to maximize the ROI of your digital ad spend
APRIL 27, 12:00-1:00 PM ET
Session 3 - Social Media and PR - Do These Strategies Get Anyone to Buy Print?
· TikTok, LinkedIn, or nothing at all - What works, what doesn't, what to expect
· Likes or Shares - Who cares?
· How and where to spend your time on social media
· Public relations strategies for SGP members
The cost to participate is $199 for SGP Community members which includes SGP Facilities, SGP Applicants, SGP Patrons, SGP Resource Partners and SGP Brand Leaders; and $299 for non-SGP Community members. All sessions will be recorded and links made available to paid attendees. Late registrants receive the links for the recordings of events that were missed.
Join us for the free preview event to be held on March 16 from 2:00 - 2:30 PM ET.
