March 2022
Sustainability Academy 2022 Marketing Course session 1

Three-Part Workshop-
Six Ways to Market Your Sustainability Advantage
The SGP Foundation, the sister company of the Sustainable Green Printing Partnership (SGP), announced its Sustainability Academy will offer a three-part educational series titled "Six Ways to Market Your Sustainability Advantage." The workshop will be given by David Murphy, founder & CEO of SGP gold patron, Event Marketing.
The three-part educational workshop series: "Six Ways to Market Your Sustainability Advantage" includes:
MARCH 30, 12:00-1:00 PM ET
Session 1 - SEO for Sustainable Printers - Get Your Business Found on Google for "Sustainable Printing Companies"
·   How search engines work
·   Optimizing your website for search engines
·   Choosing the right search keywords for your business
·   Writing about what your customers care about
·   Showing Google why you matter
·   Setting targets, expectations, budgets, and timelines
APRIL 13, 12:00-1:00 PM ET
Session 2 - Internet Advertising - Should You Pay Mark Zuckerberg to Promote Your Sustainable Printing Business? 
·   How advertising works on Google, Facebook, and LinkedIn
·   Which digital ad channel is best for your print business and why
·   When to pay for internet leads, when not to, and why
·   When should you pay Facebook to boost your posts?
·   How to maximize the ROI of your digital ad spend
APRIL 27, 12:00-1:00 PM ET
Session 3 - Social Media and PR - Do These Strategies Get Anyone to Buy Print?
·   TikTok, LinkedIn, or nothing at all - What works, what doesn't, what to expect
·   Likes or Shares - Who cares?
·   How and where to spend your time on social media
·   Public relations strategies for SGP members
The cost to participate is $199 for SGP Community members which includes SGP Facilities, SGP Applicants, SGP Patrons, SGP Resource Partners and SGP Brand Leaders; and $299 for non-SGP Community members. All sessions will be recorded and links made available to paid attendees. Late registrants receive the links for the recordings of events that were missed.
Join us for the free preview event to be held on March 16 from 2:00 - 2:30 PM ET.

U.S. EPA recognizes SGP Certified Facility Shutterfly Fort Mill for pollution prevention

In 2021, Shutterfly changed its process and workflow configuration for card production to decrease waste and materials used.

This improvement helped Shutterfly achieve its sustainability goals for year-over-year waste reduction and reducing costs by eliminating the use of 267,000 sheets of large-format paper. This is roughly the equivalent of 100 trees. Shutterfly plans to expand this process change to a greater number of products in 2022, further reducing the waste produced during the printing process.

The U.S. Environmental Protection Agency (U.S. EPA) Pollution Prevention (P2) Recognition Award program is an annual, voluntary and non-monetary award program offered by some U.S. EPA regional offices. Contact your regional P2 coordinator to determine if your regional office has a P2 Recognition Awards program. The 2022 Regional P2 Awards open solicitation period is tentatively scheduled for September 2022.

Sustainability Champion
Nominate a
Sustainability Champion
The SGP Sustainability Champion award recognizes an SGP Community Member for efforts in making the environment a better place to work and live in. SGP Sustainability Champions lead by example & show passion through leadership, activities, environmental stewardship & activism.

Please submit nominations via Champions Nomination Form.
Missed the recent webinars?
No problem! They're archived!

SGP Facility - Recertified
since 2010
SGP Patron - New!
Call for Presentations
Have a topic to share with the SGP Community? The Sustainability Academy hosts educational webinars on topics that can elevate your sustainability programs and inspire or help others on their sustainability journey. We are looking for topics and speakers. If you have an idea or presentation, please let us know.

New SGP Website Coming

We're launching a new website. The site should improve our engagement with brands and better highlight our certified facilities. If you find any bugs, please contact us!
Donate to
SGP Foundation
SGP Foundation Inc. is a 501(c)3 organization dedicated to providing education on sustainable practices for the printing industry and sister organization to SGP. Include SGP Foundation in your corporate giving programs. Make tax-deductible donations.

Join the #SustainableFuture Campaign
Be part of the SGP campaign where members of our community share their thoughts sustainability. SGP will post the quotes on Twitter and LinkedIn as part of our social media content for 2021-2022.
Use our online form to share your thoughts & a photo. Campaign Form