Tis the Season!
I hope that your December has been great so far. As we wrap up the end of the year, and no matter how your dealership performed in 2023, I hope you are thinking deeply about how to make 2024, 10 times better.
Some of the most common concerns when I talk with dealers is that they can have a good month, one month but the next one is a lot slower. It can feel like a rollercoaster ride, and an independent dealer this can be frustrating. We can have great sales volume months but then we need to source, recon and restock our inventory supplies. Sales Calls or internet inquires during these “hot streaks” may lead to delayed call backs or replies as dealers are handling the clients in front of them. The added sales for these months can create added Title Work, that will transition into the next month and invariably this can also create a chain reaction of After Sale Repairs or Goodwill Repairs.
It can be easy to see, outside of consumer sentiment, why we as dealers can have these up and down months. So now the question invariably is, “Ok Chad that sounds sorta familiar, how do I fix that?” Of course there is no easy hacks to just make this better overnight, and as the term Independent Dealer implies, we are in nature self-governing and capable of thinking or acting for oneself, which can also be the root cause of why we can have those "Start/Stop” months. The solution is that we need more help. Of course hiring employees can be very difficult in this environment but we can have a better chance of succeeding in this endeavor if we clearly define what we need to help the dealership and have clear and concise processes and procedures.
A "french fry" from McDonalds for example tastes the same in Bozeman Montana as it does in Tokyo Japan. The work force at these restaurants are generally considered entry level but the organization has very clear processes and procedures of how an employee is to do their job and in so doing, Management has an easier role of measuring the employees performance.
At our dealerships I am always on the lookout for people that have character, discipline, and a willingness to get stuff done. I am constantly thinking about how we can hire, train, and promote these individuals that exhibit these qualities. Unlike McDonalds, there is no franchise manual on how to do this for independent dealers that I am aware of. The first step, as the shadow falls from the top, is to recognize what you and your business needs are and then work out in detail how to get there. If you have any thoughts or ideas that you want to share regarding this article, or anything else, I would love to hear from you. Give me a call at 406-570-5426.
For all members and non-members, I wanted to thank everyone involved and trusting in the association. The most common thing that I hear from all independent dealers is, what can the association do for me? As the President of this association, it is my intention to first deliver a consistent message of local and national news items that may affect your business. In addition, I have asked for strategic partners like Buckeye Dealership Consulting, PassTime, Kinetic Advantage, MVD Express, ADS and others to help light our way. But we also need Dealer Participation.
With a consistent message and dealer participation on the board as well as in our communities, our mission is to serve all independent dealers in our great State of Montana.
Happy Holidays to each and every one of you.
Chad Randash
President
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