MGA Releases ‘Rainbow High’ Slime Kits; PMI Kids’ World Launches ‘Stumble Guys’ Toy Line

March 21, 2024

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LEGO, Wizards of the Coast Embark on D&D Quest

The LEGO Group teamed up with Wizards of the Coast to launch the first-ever LEGO set inspired by Dungeons & Dragons (D&D) for the tabletop game’s 50th anniversary.

MGA Entertainment Releases ‘Rainbow High’ Slime Kits Ahead of New Season

MGA Entertainment has launched new Rainbow High dolls and accessories ahead of the Season 5 premiere of the YouTube series.

PMI Kids’ World Launches ‘Stumble Guys’ Toy Line

PMI Kids’ World has launched the first toy line inspired by the multiplayer battle royale video game Stumble Guys.

Playmates Toys Unveils Mix and Match Teenage Mutant Ninja Turtles Action Figures

The Mutations Mix ‘N Match Teenage Mutant Ninja Turtles action figures are inspired by the characters’ appearances in Tales of the Teenage Mutant Ninja Turtles.

Mattel, Epic Resort Destinations to Open Second Adventure Park in Kansas City

Hooray for Hollywood! WiT Wonder Women Awards Moves to Los Angeles in 2024

ToyMonster Launches Laboratory Misfits Fugglers

ZURU Launches New Animated Series, Toy Line

VTech, Leapfrog Appoint Collective Measures as Agency of Record

Spring into Learning: University Games Launches New Series of Briarpatch School Readiness Games

The Op | USAopoly Debuts Monopoly: The Beatles

Stick in Style: Sky Castle Toys Launches Sticki Rolls Bracelets

From Pixels to Glory: The Strong’s World Video Game Hall of Fame Unveils 2024 Finalists

Marketing Memo: What’s in Your PR Toy Box?

Amy Friedland, Executive Vice President of Freeman PR, shares insight into using public relations tools to generate buzz and sales this year.

Toy Packaging: Evolved

Ted Mininni, President and Creative Director of Design Force, discusses how package design has changed over the last 40 years.

Farscape Festivities: Plastic Meatball, Jim Henson Co. Craft Cosmic Licensing Collaboration

Following a successful trip to Frogtown Hollow, Plastic Meatball and The Jim Henson Co. are teaming up for another licensing adventure.

OnChain Studios Partners with NASCAR for Digital Toy Line

Next-Gen Licensing: Negosh Unveils Revamped Platform for Global Partnerships

Heathside Trading, ITV Studios Partner for British TV Action Figures

Basic Fun! Delivers Hot Licensed Toys for Spring 2024

Basic Fun! rolls out a lineup packed with nostalgic favorites,

mashups, and fresh ideas for retailers and consumers to enjoy!

EXPLORE PRODUCTS

DANA BARRETT, LOUIS TULLY, TERROR DOG, & GOZER GHOSTBUSTERS TUBBZ

NUMSKULL

MSRP: $24.99 EACH

EXPLORE PRODUCT

DC DECK-BUILDING GAME: JUSTICE LEAGUE DARK

CRYPTOZOIC ENTERTAINMENT

Age: 15+ | MSRP: $49.99

EXPLORE PRODUCT

STREET SHARKS ACTION FIGURES

MATTEL

Age: 6+ | MSRP: $24.99

EXPLORE PRODUCT

FLOWERS IN A WATERING CAN

LEGO

Age: 8+ | MSRP: $29.99

EXPLORE PRODUCT

Egg-cellent Economics: NRF Survey Shows Easter Spending to Hit $22.4 Billion

As Easter approaches, a survey from the National Retail Federation indicates consumer spending will be high for the holiday.

Learning Resources Selects Jon Horn as its Vice President of Brand Management

Jon Horn will spearhead the development and execution of marketing campaigns and brand strategies across the company’s portfolio of pet and toy brands, including Brightkins, Educational Insights, and Learning Resources.