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In our program, we teach participants how to think critically about ads by having them give "X's" for negative messaging to girls, and "O's" for positive messaging. And sometimes ads like this one (displayed in Target) get both: a giant "O" for different body types but an "X" because there is no girl of color. Middle-school is a good time to introduce girls to the fact that media can be positive and negative at the same time.
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