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MARKET ALERT

Considerations in entering the US market: Pitfalls, best practices, regulatory and innovation needs

Vitafoods Europe

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Session Details

  • Date & Time: Thursday, May 11, 2023 at 11:30 AM to 12:30 PM (Europe/Paris)
  • Location: Geneva, Switzerland


Session Description


The US remains one of the largest and most important markets for food and dietary supplements. Although it is also one of the most competitive and innovation-friendly markets globally, it is not unregulated despite its very open appearance.


In this panel discussion, attendees will gain invaluable information to better understand the US market - its consumers, innovations, and regulatory requirements to succeed. The panel will also review the legal framework and how it is regulated; what are the major distribution channels, how to engage them, and how they have recently changed; and what are some important trends across global brands.


About Vitafoods Europe

This annual gathering sees a truly global audience across four sectors covering the entire nutraceutical supply chain, from beginning to end. The exhibition, conference and networking events form the perfect ecosystem for businesses to thrive and forge long term collaborations, enrich their understanding and initiate critical conversations around the most pressing issues concerning the health and nutrition industry.

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