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The American Herbal Products Association (AHPA) distributes member news and press releases as Market Alerts. The information presented in Market Alerts represents the views and opinions of the original authors of the content and does not necessarily represent the views or opinions of AHPA. Distribution of member news or a press release as a Market Alert does not constitute AHPA endorsement of the content. If you would like AHPA to distribute your press release, please email it to communications@ahpa.org.

Vicente Webinar: Opportunities in the Functional Mushroom Industry

July 12, 2023 at 11am PT / 2pm ET

Mushrooms are having a moment! The functional mushroom industry sells non-psychoactive mushrooms as dietary supplements, food, or as an ingredient in conventional foods—and this industry is booming.


Register to join Vicente LLP for a live session on Wednesday, July 12 at 12 p.m. MT / 2 p.m. ET to learn about current and future business opportunities in the growing world of adaptogenic and functional mushrooms. Industry experts will also discuss the regulatory environment governing these products.


Topics of discussion include:

  • What are functional or adaptogenic mushrooms, and why are they having a moment?
  • How are mushroom supplements regulated in the US and what are the key issues?
  • What are the challenges in sourcing mushrooms?
  • How to raise capital in the functional mushroom space?
  • How to grow and develop a brand in this crowded market?
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