Make the most of the Big Trunk Trail with offers & discounts
We're urging BID businesses to make the most of our Big Trunk Trail sponsorship by sending us your offers and discounts to promote on the App.
Luton BID is a proud sponsor of The Big Trunk Trail - the most high-profile art event to hit the town this summer - and as a Trail Progress Partner, town centre businesses will be able to promote special offers to visitors via the App.

How to get involved...
Submit your offers for us to promote during the event which will take place from 10th July through to October.
Examples of offers can be things like - you may have other ideas:
·   Buy One Get One Half Price
·   Buy an item and get another item free
·   Discounts off purchases
·   Discounts over a certain limit of spend
·   Spend over a certain amount in our store and get a discount of xx%
Please send us the following information to by Friday 21st May.
  • Your business name and street that you are located on
  • Details of the offer
  • When the offer is valid from and to
  • Any other conditions you are placing on the redemption of the offer
  • Your contact name, email and phone number (this is for office use only)

Please also send us a copy of your business logo or a relevant image in both image and open file (.ai or PDF) in 350 pixels x 350 pixels AND 700 pixels x 700 pixels.

How we will promote your offer
Your offer will be showcased on the BID website - - via the BID's social media channels AND on the App - currently in development.
Shoppers will be able to click on a link to view and display your voucher on their mobile device when they visit your store/venue. They will show the voucher to redeem their offer - so please ensure you have briefed your staff. Check out the guidelines for an idea of how it might look HERE.

If you have any questions or other ideas, please do let us know - 01582 510657.
Recruiting...Marketing and Project Executive
Recruitment is continuing for our new position - Luton BID Marketing and Project Executive.

This role is an exciting opportunity for someone who has marketing and project experience, and the successful applicant will be accountable for supporting the BID's marketing and delivery of projects.

More details and how to apply can be found HERE.

pfbb UK - the national BID management company who specialise in the development and delivery of Business Improvement Districts across the country - will employ and manage the role on behalf of Luton BID.
Luton ranked 8th in 'Bounce Back' research
"Being ranked so highly against some of the big cities shows that people are supporting their local economy.
This is great news for our town"
Luton has been named as one of the UK’s top ten ‘bounce back’ towns in the Ipsos’s Retail Recovery Index.

Our BID project manager Fergus McLardy and the BID's joint Vice-Chair - The Mall General Manager, Roy Greening - spoke to the Luton Herald and Post about the encouraging start to our high street’s recovery. 

View the article HERE.
Fast Track Pavement Licenses - expand your outside trading space free of charge in Luton
The fast track pavement license is still in place for the hospitality sector, allowing businesses to place removable furniture on the public highway outside their premises, for the sale, or service and consumption, of food and drink.

The license - introduced by the Government last year - will be applicable until at least September 2021 and is available to pubs, restaurants, bars, snack bars, coffee shops and ice cream parlours.

Luton Council will not be charging the £100 fee for pavement licenses to support businesses to attract more business. For full details and to apply for a free pavement license please click HERE
Additional Restriction Grant – third round
The third round of the Additional Restrictions Grant (ARG) is now available.

Luton Council has developed this discretionary grant scheme to help those businesses who:
  • ​are unable to access funding through the Local Restrictions Support Grants or Business Restart Grant
  • have been severely impacted by the restrictions put in place to control the spread of Covid-19

The scheme has now been broadened to support all businesses below 250 employees, in any setting. It will also help businesses outside the business rates system, such as taxi/private hire drivers which have been severely impacted by the restrictions put in place.

Further details and the online application form can be found HERE.
Business Support Guide
Read our latest Business Support Guide by clicking on the link below.

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Luton BID is project managed by Partnerships for Better Business Ltd

Luton BID 01582 510657

Luton BID is project managed by Partnerships for Better Business Ltd (pfbb UK)