BID Renewal event: 5-year plan for town centre unveiled
Businesses gathered in Luton town centre last week for the official launch of the Luton BID Prospectus 2020-2025.
The five year plan (for the second term of Luton Business Improvement District) includes four key objectives, with a pot of funding allocated to each:
Promotion
: Identify, develop and promote the strengths, characteristics and the business offer of Luton town centre to increase positive perceptions and loyalty of the town, locally, regionally and nationally.
Environment:
To ensure the town centre and all its different areas present a distinctive, accessible and appealing environment which attracts business investment, encourages visitors to stay longer and fosters a pride in the town.
Experience:
To provide a safe and enjoyable experience for visitors and workers in Luton town centre to enjoy.
Growth and Investment
: To build on the strengths of the business community to support and promote growth, development and investment.
Vote YES in the BID ballet to ensure these objectives are met and five years of funding secured. Click on the above image of the BID Prospectus to find out more.