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Moab Utah - 4X4 Fun With Friends
Moab Utah - 4X4 Fun With Friends
Moab Cowboy Country Off Road Adventures
 
Saddle up!  And take a thrilling ride in one of our custom-built UTV's on Slick rock trails...where the panoramic views of the Wild West will take your breath away!
 

Recent Business Articles on AE Website
Ever heard of native advertising? 
Native advertising is the latest buzzword. Read about it here.  
System Upgrades and Improvements
A Master Networker Shares His Top 20 Networking Tips


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Online Travel Marketing News April 2015
 
 

This month we have a round up of new direct online marketing information and new world travel stats. Is 60 the new 40? Find out what you can do to appeal to this huge market of people who refuse to admit they are going to have to grow up some day.

Check out this month's member, Moab Cowboy Country Off Road Adventures. Ride on!

Best adventures,

Kelly
One
Is 60 the new 40?
It has been said that 60 is the new 40, or 30, or 50. It's hard to put any real value to this except to understand that today's "senior" is fitter and more youthfully attuned. Oh, and nearly 10,000 Americans are turning 60 every day and will continue to do so for a span of nearly 20 years.

Extend this number outward to the world population. You can do the math. But what do you need to do in order to capture sales from this affluent, growing market? Are they online? What are their preferences?

In an article published Dec 2014 in Tourism Review, statistics show that while 69% of people over 55 are using the internet to make purchases, when you look at travel, it rises to 80%. When you filter out the group to just those over 60, it rises to 91%.

TwoWho's number 1? World travel stats.

Do you have a global market?

 

The United Nations World Tourism Organization (UNWTO) report published on Jan 27, 2015 indicates that tourism is a resilient economic generator.

 

"International tourist arrivals reached 1,138 million in 2014, a 4.7% increase" Read the full story with some linked pdf graphics, to see who's market is growing and who these travellers are.

Adventure Engine is a powerful inbound marketing tool. It is very flexible and can be customized to meet the demands of a global market with multi-currencies and multiple shopping cart languages.

New shopping cart language options from Adventure Engine to help you take on the global market

Three
Do people prefer to book direct?
Do people prefer to book their travel direct from the supplier? 20 years ago the word disintermediation started to be heard and it took about 10 years for the major impact to be felt. Travel agents and wholesalers have gone through massive changes in adjusting to the reality of the internet.

Today, massive online travel agencies (OTA's) have created enormous market penetration in the  hyper competitive world of search engine marketing. The accommodation sector in particular is a bloodbath with rooms being offered across multiple OTA's and metasearch services as well as directly and chain websites.

So what does the consumer prefer? How do small operators and local providers compete?
Our AE family is a tight knit group and we work hard to continually earn your business by making your daily work easier with automation. Stay in touch and keep pushing us forward. If you have any comments or suggestions to make us better, please contact us at   info@adventureengine.com or by phone: 250 512 1198


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