Look at them now

When I first met Moses and Samuel, Moses was tiny and very sick.  The boys had been recently orphaned and were literally toddlers.  3 times over the years I visited them and the other 87 orphan children at our partner locations in Liberia and was struck that the boys never smiled while most of the other kids were happy and having a good time when we were there.  Both kids had several health issues (Moses I think survived 3 bouts of malaria at a young age) so that is certainly his growth being stunted is understandable.  











Then I received the following update from our partner LifeSong for Orphans with these beautiful smiles....a growth spurt in the last 3 years and smiles, glorious smiles since we were last there.  Brings me such joy.



Click their photo if you want to learn more

We are planning to head back to Liberia this November.  If you would like to join us on this or any other ROI trip you can request more information here.

These are just two of the hundreds of thousands of kids you have helped through your support of RetailROI.  Thank you.

What Haiti Taught Me - Nikki Baird

I've done plenty of volunteering in my life, but never for something as intense as going to a third-world country and walking even a hundred feet in the shoes of the people who live there. I highly recommend it. You can read articles and feel bad and give money or donate clothes. But I feel like I used to do that basically to assuage some kind of privilege guilt. I was lucky to be born in the United States, and to a fairly upper middle-class family, and before I went to Haiti, I thought I "knew" that and guided my giving in line with that.

Nothing beats the in-person experience, seeing it for yourself. It will make you a more discriminating donor - one who demands that the help you're funding doesn't have the unintended consequence of hurting more. Haiti is littered with abandoned schools and churches and administrative buildings built in the name of good intentions. They don't need more empty buildings. They need....... 

Now taking registrations and sponsorships for SS 2019

Hey everyone, we have opened registration and sponsorships for SuperSaturday that will be January 12, 2019 in NYC.   We will be celebrating 10 years for RetailROI this year.  So far the proceeds from SuperSaturday have helped over 224,000 in 24 countries and spawned 3 additional charities and helped numerous others.  Thank you.

Please join us as we celebrate and continue the vision.

Registration is free to retailers.  Vendor and Retailer Sponsorships are available.

We know that some vendors have fiscal years ending here this month.  Budgets are use it or lose it.  Secure your spot in SuperSaturday, meet top retailers, get great content and help orphans an vulnerable children along the way.

Since 2010, 94% of all funds raised from sponsorships and personal donations have gone to projects such as clean water, schools, computer labs, life skills training, scholarships, and changing lives.  Together we can make a HUGE Difference.


Retail Orphan Initiative is a project at The Giving Back Fund Inc., Tax ID 04-3367888, a not-for-profit corporation with federal tax-exempt status from the IRS under section 501(c)(3).