Issue: 115
October 2019
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In this issue:

What's in Store - Philadephia
Limoneira Sponsors Lemonade Day

taraLimoneira Adds Sales Talent to Limoneira's One World of Citrus Team

Limoneira Adds Sales Talent to Limoneira's One World of Citrus™ Team
In a September 26th press release, Limoneira announced two new appointments to the Company's One World of Citrus™ sales team.

Tara Saldaña

will be responsible for customers and sales for the Southeast U.S. as well as other customers across the East. Tara worked with Fresh Express over the past ten years where she most recently held the position of Regional Customer Manager for the Southeast.  Prior to Fresh Express, Tara worked at Skinner Nurseries and C.H. Robinson.

John Carter, Vice President of Global Sales said, "Tara has a tremendous reputation in the marketplace with proven customer and cross-functional experience. She is a great addition to our team and will expand citrus sales from our One World sourcing areas". Tara is located in Tampa, Florida.

Brett Johnson

has joined Limoneira as Western Sales Director. Johnson joins limoneira from Lakeside Produce, a year-round supplier of hothouse tomatoes, cucumbers and peppers with sourcing from Mexico and Canada. Prior to Lakeside, Brett held various sales and sales management roles with C.H. Robinson, IFCO Systems, and Ready Pac Foods. "In his new role, Brett will be responsible for overall performance in the West including expanding our customer base, driving greater utilization of the crop, and accelerating inventory turns across our multiple distribution points," said Carter. Brett is located in Phoenix, AZ.

Limoneira Senior Vice President and COO Alex Teague said, "Tara and Brett have already hit the ground running. We're excited to have them on board as we accelerate our Take a Healthy Stand initiative to continue driving lemon consumption and look forward to having them with us at PMA's Fresh Summit in Anaheim. For more information.

sustainCalifornia Central Coast Sustainability Exchange Hosted by Limoneira on October -15th and

Sustainability has become an increasingly important focus for our retailer and foodservice operators and their consumers and shopp
Prior to PMA in Anaheim this year, Limoneira will host The 2019 California Central Coast Sustainability Exchange at Limoneira Ranch.   This event promises to showcase innovative solutions to industry challenges, such as sustainable packaging and food loss and waste. In addition to these themes, the Sustainability Exchange will demonstrate the progress California Central Coast produce growers are making in sustainability to top retail and foodservice companies.
This event is a multi-day program that includes guest speakers, tours of innovative farms and facilities, and networking opportunities with industry leaders. These activities will allow participants to learn more about the region's cutting-edge sustainability programs as well as opportunities for collaboration in marketing sustainability efforts made supply chain-wide.
Limoneira is the lead sponsor for this event and Limoneira Ranch will host the welcome reception and the kick-off dinner and has commissioned Measure to Improve, LLC to help plan and execute the event.
A farm to table dinner in Limoneira's bocce courts will take place on October 15th- and guests will view videos on outdoor screens and hear from industry professionals.
Let's meet the panel:
Tom Stenzel is President and CEO of the United Fresh Produce Association, a position he has held since 1993. Founded in 1904, United Fresh represents the interests of companies from small family businesses to the largest international corporations throughout the global fresh produce supply chain.
United Fresh is widely known for its work in government affairs, agricultural policy, food safety, and nutrition, working to promote political and environmental change to help the next generation of children double their consumption of fresh produce.
Tom is a frequent speaker on industry issues and has been recognized often by the produce industry throughout his career. He was honored as the 2002 Produce Man of the Year by The Packer newspaper, and currently serves as Chairman of the International Federation for Produce Standards, a global body representing national produce associations from the UK, Europe, Australia, New Zealand, South Africa, Chile, Canada, and the United States.
He has served in many government and industry leadership positions, including the first U.S. Department of Agriculture Fruit and Vegetable Industry Advisory Committee, President George W. Bush's Transition Advisory Team for Agriculture, and as an advisor on the U.S. Agricultural Policy Advisory Committee for Trade. For more information visit
Ed Treacy is the Vice President of the Supply Chain and Sustainability for the Produce Marketing Association. With more than 36 years of senior management experience, Ed leads PMA (Produce Marketing Association) supply chain and sustainability efforts.
PMA works with industry members to inspire them to continuously optimize processes and resources available to drive economic, social and environmental benefits for their companies and the world. PMA is on a mission to encourage the industry to incorporate sustainable practices into their businesses by sharing and adopting sustainable business models, strategies, methods, and information across the supply chain.
The PMA vision is to bring together the global produce and floral community to grow a healthier world. PMA is a trade organization representing companies from every segment of the global fresh produce and floral supply chain that helps members grow by providing connections that expand business opportunities and increase sales and consumption.
For more information, visit

Chris White is Managing Director of Fruitnet Media International, the world's top fresh produce publisher and global congress organizer behind Eurofruit, Asiafruit, Fresh Produce Journal, Fruchthandel, and Produce Plus. He's been working as a journalist and commentator in the fresh produce business for more than 30 years, based in London England and traveling all over the world. Chris is also chairman of the advisory board of Fruit Logistica, the world's largest fresh produce trade show which meets in Berlin every February, and helped create Asia Fruit Logistica which takes place every September in Hong Kong. He is also a liveryman of the Worshipful Company of Fruiterers. the City of London institution which was constituted more than 700 years ago. For more information visit


produceallianceLimoneira One World of Citrus Team Heads to PMA's (Produce Marketing Associations)Fresh Summit
Limoneia's One World Team will be in Anaheim from October 17 to 19th as the produce world gathers for PMA's Fresh Start. Over 19,000+ Attendees From Over 60 Countries will learn about the important issues impacting global produce. Limoneira will be meeting with customers and prospects and highlighting two new important initiatives.   Lemons are one of the healthiest items that can be consumed, and Limoneira's New Take a Healthy Stand™ campaign showcases the many ways that lemons can play a role in helping to alleviate serious health issues as well as enhancing personal appearance.
The foundation underpinning Limoneira's Take A Healthy Stand™ educational campaign is simple messaging supported by research by the Institute of National Health and other responsible, objective organizations.
It's also good to know that you don't have to give up great taste in the search for better health and THS includes delicious and easy to prepare recipes that make mouths water. Take a Healthy Stand™ incorporates several elements to drive lemon consumption and sales and Limoneira is working with Grocery Retail Dietitians and Nutritionists to help educate their shoppers.

naturesThe Produce is Nature's Pharmacy App Helps Consumer Get Healthy

We're all leading busy lives and we're all increasingly tied to our mobile devices. Convenience, mobility, and flexibility are driving change in the way we live, and how we shop and how we eat.
The Produce Department is Nature's Pharmacy™ has been developed by Limoneira, to easily identify fruits and vegetables in grocery stores that can help solve healthcare issues that consumers may be wrestling with. It's a free app that can be used on websites and mobile devices.
Limoneira has cross-tabulated 52 health concerns (need to increase good cholesterol, prevent cardiovascular disease, ease insomnia, for example) or desired outcomes (improve energy levels, reduce wrinkles, healthy hair) with 74 fruits and vegetables that contain 12 essential vitamins and 11 essential minerals that address these concerns or help with desired outcomes.
Good health and maintaining balance continues to be important to all of us. We understand that people are busy and looking for solutions that are easy to incorporate into their busy lives.
The Produce Department at Nature's Pharmacy™ is an easy way to eat our way to optimum health naturally and will be unveiled at PMA's Fresh Start.
The Produce Department is Nature's Pharmacy and Take a Healthy Stand are important components of the Food as Medicine Movement that maintains that healthy produce can help avoid an expensive and less effective trip to the grocery department's supplement aisle.

Halloween Made Simple (and Spooky) with Limoneira Citrus
The holiday season is on its way, and that means all eyes are set on Halloween. Limoneira Spokesperson Megan Roosevelt and guest contributors Melissa Ackerman and Brittany Dobslaf of Produce Alliance and The Chaotic Commute have teamed up to create some devilishly delicious and scarily simple recipes to try this year.
Don't forget to subscribe - videos with more wonderful recipes, tips, and tricks not detailed in this release will be added to the channel weekly. For more details on the tips below, watch this video for the recipe below on Limoneira's YouTube Channel.
Chocolate Orange Fudge - This zesty twist on a classic dessert is the perfect addition to any fall dessert menu - it's a ghoulish treat that's also sweet!

Limoneira has also partnered with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts to share their knowledge with the customers of our grocery and foodservice partners around the world. Their biographies can be found on Limoneira's website.
About The Chaotic Commute

Melissa Ackerman is the President of Produce Alliance, and Brittany Dobslaf is the Director of Client Services. Produce Alliance specializes in providing fresh produce category management services including procurement, national distribution, information services, and food safety assurance to foodservice clients across North America, Canada, the Caribbean, and beyond. Melissa is also the mom of three amazing boys, ages 7, 4, and 15 months. Brittany is mom to two kiddos, a 4-year-old little boy and a 16-month-old girl.
Produce Alliance is proud to fuel The Chaotic Commute and, even more so, is dedicated to being a part of the larger societal movement that recognizes, supports and inspires women, especially working moms, as an integral part of today's dynamic workforce. In today's world, being a working mom is the norm. In fact, the U.S. Department of Labor reported in 2018 that 70 percent of mothers with children under 18 participate in the labor force, with more than 75 percent employed full-time. Being a working mom isn't easy. Between carpools, sick days, work presentations, client travel, late nights, early mornings, and everything in between, the challenges that come with being a working mom can be downright overwhelming. But they can be plenty rewarding, too, especially when you have the right people in your corner. That's where The Chaotic Commute comes in.
About Produce Alliance
In 1996, Produce Alliance pioneered representing their customers to the premier grower/shipper community, providing access to the highest quality fresh produce under contracts which assured supply while managing cost and risk.
Today, they specialize in providing fresh produce procurement and distribution services to foodservice clients across North America, the Caribbean and beyond. They manage an alliance of 50+ independently-owned specialty distributors of fresh products, with combined produce sales of over $4 billion annually. They are carefully selected using the most rigorous qualification criteria. Each commits to full compliance with our audited distribution, purchasing, and category management programs designed for client success.

grocerProgressive Grocer's Fresh Products Annual Report

The Fresh Products annual is Progressive Grocer's yearly in-depth look at one of fastest growing, innovation rich categories in grocery. Limoneira's Take a Healthy Stand ™ advertising and Messaging will appear in this important publication alongside trusted in-dept coverage of fresh products and produce. Distribution will be made to Progressive Grocers more than 37,000 subscribers and will also appear at PMA's Fresh Summit, Top Women in Grocery, the National Grocery Association show and more.

rdbaWhat's in Store- Philadelphia  

Each fall, the Academy of Nutrition and Dietetics sponsors the world's largest meeting of food and nutrition experts - more than 10,000 registered dietitian nutritionists, nutrition science researchers, policymakers, health-care providers and industry leaders attend the annual meeting - and address key issues affecting the health of all Americans. This event will take place in Philadelphia from October 26th to 29th. Limoneira is a sponsor of the Retail Dietitians Business Alliance and will be on hand with Take a Healthy Stand™ at What's in Store, a favorite event exclusively for retail dietitians. The evening is focused on networking with fellow retail RDs and sponsors, education, amazing food.

The Retail Dietitians Business Alliance (RDBA) serves as the professional group to the more than 800 retail dietitians throughout the US and Canada that work for or consult to supermarket chains helping customers and employees with food, culinary, and nutrition issues. The organization's mission is to foster the continuing business education and career development of current and future retail dietitians.

RDBA delivers a first-of-its-kind retail industry and business education programs for registered dietitians, guided by an Advisory Board of industry experts.

RDBA is on a mission to advan ce the business education and career development of current and future retail dietitians - and the reason is simple: They believe retail dietitians are uniquely positioned to profoundly impact public health while at the same time supporting the business of food retail.

lemonadedayLimoneira Sponsors Lemonade Day

Lemonade Day is a strategic lesson-based program that walks youth from a dream to a business plan while teaching them the same principles required to start any company. Inspiring kids to work hard and make a profit, they are also taught to spend some, save some and share some by giving back to their community. Since its launch in 2007 in Houston, Texas, Lemonade Day has grown from serving 2,700 kids in one city to 1 million children across North America. Lemonade Day sparks the spirit of entrepreneurship and empowers youth to set goals, work hard, and achieve their dreams.

Limoneira is a sponsor of Lemonade Day and throughout 2020 our Lemon Drop Lemon Mobile will be touring the U.S. and visiting retail grocers nationwide. We will be providing Take A Healthy Stand samples to shoppers, networking with Grocery Retail Nutritionists and sharing the messages of Lemonade Day and highlighting the great kids throughout the country that are participating (and learning valuable life lessons) 

cranesCustomer Spotlight - Raising Cane's

Raising Cane's Chicken Fingers (also called Raising Cane's) is a fast-food restaurant chain specializing in chicken fingers, that was founded in Baton Rouge, Louisiana, by Todd Graves and Craig Silvey. The company has 436 restaurants in 27 states in the United States, plus an additional 22 restaurants in the Middle East. The Raising Cane's story is one of vision, entrepreneurship, and perseverance.

Todd Graves first started dreaming of his own restaurant in the early 1990s. Craig Silvey, an initial partner in Todd's plan, was enrolled in a business plan writing course at LSU at the time. They wrote the business plan and Silvey turned it in, for which Silvey received a "B-". Although the business plan was rejected numerous times by potential investors, Graves set out to earn the money he needed to start the restaurant, first by working in refineries in California, then by fishing for sockeye salmon in Alaska. He and Silvey then obtained an SBA loan, which they used to open the first restaurant in Baton Rouge.

Todd Graves started his business with a focus on charity and giving back to their communities. Approximately 25% of profit is given back to communities, which focuses particularly on education, feeding the homeless, animal welfare, healthy lifestyles, and business development.

Todd and his Raising Cane's team are big supporters of Lemonade Day and have been since 2011. Entrepreneurship is at the heart of the Raising Cane's story and so is giving back.



jenniferGrocery Retail Nutritionist Spotlight - Jennifer Patzkowsky - Publix Supermarket

Jennifer Patzkowsky is the Corporate Dietitian at Publix Super Markets. In her role, she provides food and nutrition expertise to all business areas, departments, and retail stores.
Jennifer earned her master's degree in nutritional sciences with an emphasis in health promotion from the University of Oklahoma Health Sciences Center. She also has a bachelor's degree in exercise science. Jennifer is a registered and licensed dietitian nutritionist. She's also received a Certificate of Training in Adult Weight Management from the Academy of Nutrition and Dietetics.
Jennifer understands regular physical activity is one of the most important things people can do to improve their health. Moving more and sitting less have tremendous benefits for everyone and, even better, benefits can start accumulating with small amounts of physical activity.

She notes that all activity counts and suggests thinking about what we do during the day, and build in ways to increase your movement. Some of her suggestions include:

Keep track of your steps. If you have a smartphone, download a free app that will help you monitor how many steps and miles you travel on foot each day.
Make shopping count. Get some mileage out of your shopping trip to Publix by parking farther away from the store. Take an extra walk through the grocery aisles before you check out.

Take the stairs. If you work several floors up, opt for the stairs rather than wait for the elevator. Or take a few laps around your office after lunch.
Play outside. Make your family time active. Go on a long Sunday stroll. Take your dog on regular walks through the neighborhood. Play ball with your children in the yard or at a park.

Be creative and discover new ways to get more activity into your daily routine. You'll be well on your way to achieving greater balance in your life. Once you start to move, it's hard to stop!

Disclaimer: Always check with your physician before starting a new fitness routine.

maizeThe Best Pumpkin Patch in Ventura County - Every Saturday and Sunday in October - 15 Acres of Fall Fun

The Pumpkin Patch at Limoneira Ranch is the Rotary Club of Santa Paula's annual, not-for-profit fundraiser. The Pumpkin Patch is open every full weekend in October. Rotary established this county/regional-wide event that draws thousands of children and adults each year. The setting is historic and picturesque Limoneira ranch where pumpkins and other items are sold for Halloween and Fall events. Hay wagon rides, musical entertainment, crafts, FFA Petting Zoo, kid's games, a Pumpkin Chucker ("trebuchet"), hay maze and hay pyramid, with food and beverages available. The main attraction at this event is our 5.5-acre Corn MAiZE (see picture above).

This one of the largest corn mazes in Southern California. Funds from this event support over 21 community and regional projects and other non-profit organizations in and around Santa Paula.

For more information please visit Pumpkin Patch at Limoneira Ranch.
winnerLimoneira's Winner Block

This month our lucky winner is Tim Delaney from Salt Lake City .  As our monthly winner, Tim has won a Limoneira Orchard Fresh or Lifestyles Gift.  Congratulations Tim !

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.