Issue: 106
January 2019
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In this issue:

january January Is All About Beginning Anew

The holidays are behind us and the period from Halloween through Thanksgiving, Christmas and New Years is about celebration, enjoyment, pampering oneself and reflection.
January begins a new year, with new opportunities, new goals and new excitement for what's ahead. Each year at this time, we look to expert prognosticators in the larger world, and closer to home, our world of grocery retail and food service.
The folks at Trend-watching  have identified five powerful emerging consumer trends for 2019:
Legislative Brands

In 2019, frustrated consumers will welcome Legislative Brands: corporate interests using their significant power to call for, promote, and even impose laws that drive constructive change and make the world a better place.
This is an undeniably huge shift. A generation ago, brand lobbying was synonymous with bad outcomes (think big tobacco and big oil). Now, thanks to countless positive examples of brand activism, 86% of consumers want brands to take a stand on social issues 
But legislative brands is more than 'just' brand activism. Yes if you get brand activism right, it's still a powerful marketing strategy.  The most progressive brands are looking to do more than just raise awareness. They are looking to influence - and even change - the rules of the game for the better. And where they lead, customer expectations will follow. Take a look at one example below:
Open Source Solutions- A Bold New Frontier For Sustainability 

That's why in 2019, the boldest and most inspiring organizations will embrace Open Source Solutions: sharing and even giving away their innovative solutions to our toughest shared problems.    
What's bringing this trend to the top of the sustainable and ethical business agenda?

While mega-brands keep getting bigger, they are often still tiny players in the epic arena that is modern consumerism. One telling example: McDonald's and Starbucks with their global footprints still only distribute 4% of the estimated 600 billion cups the world uses each year. The takeaway here? Even global mega-brands can't solve our toughest shared problems alone. But one way they can make a transformative difference? Leverage their resources to create powerful new solutions - and then share those solutions with the world. Take a look at the example below:

newyearNew Year, More Lemons with Limoneira Citrus

January is here, and that means it's time for New Year's resolutions and self-improvement, as well as fending off the last gasp of cold and flu season. Citrus can help on all fronts, and Megan Roosevelt has put together just ten of the many ways lemon water can give you a helpful boost all month (and all year) long. Don't forget to subscribe - videos with more wonderful recipes, tips and tricks not detailed in this release will be added to the channel each Friday throughout the month. For more details on the tips below, watch this video on the Limoneira channel here.
10 Benefits of Drinking Lemon Water | Limoneira
10 Benefits of Drinking Lemon Water | Limoneira

Limoneira has also partnered with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts to share their knowledge with the customers of our grocery and food service partners around the world. Their biographies can be found on Limoneira's website.
1. Lemons support immune health. Rich in vitamin c, lemon water is a boon to the body's immune system.

2. Lemons are alkalizing. Despite their tangy flavor, lemons have an alkalizing effect (not an acidic one) after digestion. This means a glass of lemon water can help to maintain proper pH balance in the body.

3Lemons are anti-bacterial. This means they can help boost the body's ability to fight infections.

4. Lemons support healthy weight loss. Research studies show that lemons can improve digestion, and may increase the body's metabolic rate.

5.  Lemons support dental health. Due to their antibacterial nature, lemons can help to prevent gingivitis.

6.  Lemon water is hydrating. Plain water can get boring, so sliced lemon or combination of lemon slices and fruit helps to keep things tasty in a fun, natural way.

7. Lemons support healthy blood pressure levels. Research studies have linked daily lemon consumption with helping to lower blood pressure - in tandem with a heart-healthy diet and regular exercise, of course.

8Lemons support skin health. Vitamin c promotes collagen production, which is the wrinkle-preventing protein that is naturally occurring in the skin.

9. Lemons support bowel regularity. Warm lemon water can prevent constipation and promote regular bowel movements.

10. Lemons are nutrient dense. In addition to vitamin c, lemons also contain calcium, iron, magnesium and phosphorous.

States, the partnership with Limoneira made a great deal of sense", she said. "It's synergistic. We all know that citrus is among the healthiest products people can integrate into their diets". One World of Citrus ™highlights a variety of ways that lemons can be integrated into consumer's lives. These include recipes, natural cleaning, beauty and health tips as well as lifestyle applications.

minsooMinsoo Go in Seoul South Korea-Emart-Limoneira Lemon Water Sampling
Minsoo Go is a fitness model and expert based in Seoul Korea. the author of many books including The Power of Exercise for Women. She's also Korea's First Bikini World Champion. She and Megan Roosevelt shared tips on the benefits of drinking lemon water. These tips were shared with E-mart customers in Seoul. Emart is owned by Shinsegae, the largest retailer in South Korea.
The cornerstone of their Company is social responsibility in employment, transparency, a focus on the environment and supporting local communities.

EMart English
EMart English

EMart Korean (Subtitled)
EMart Korean (Subtitled)

trends11 Trends That Will Shape Grocery in 2019

1.    Rising Prices-
In the year ahead, price will be the top of mind for both manufacturers and retailers. With rising transportation and commodity costs forcing manufacturers to increase their prices. In 2019, retail food-at-home prices are expected to rise between 1-2% according to the U.S. Department of agriculture. Retailers will be fiercely analyzing price inflation to stay competitive in
a fragmenting retail environment.
2.    Frozen Food Revival
After several years of decline due to the rising prominence of fresh foods, manufacturers are drawing shoppers back to the frozen food category with better-for-you, clean label and higher quality products that appeal to shoppers needs. With 99% penetration, frozen foods are ample in opportunity, and new healthy and convenient innovations in exciting flavors and varieties are helping boost sales.

3.    Expansion of E-Commerce
Following Amazon's acquisition of Whole Foods, grocery e-commerce has never been more crucial, and brick and mortar operators will continue to expand their services in an effort to catch up. Retailers are increasingly teaming up with third-party players like Instacart to broaden their reach and provide fast, convenient and affordable delivery while online retailers are predicted to continue strategically move into brick and mortar spaces or partner with established retailers to expand their brand's reach. Click and Collect will also continue to emerge as retailers refine their implementation.

4.    In-Store Shopping Experience
With the rise of e-commerce, retailers are striving to maintain foot traffic by reinventing the in-store shopping experience to be more personalized and interactive. Convenience, the ability to browse easily and sample products and immediacy will continue to be key draws. For example, Lazy Acres, part of the Bristol Farms family of brands, recently unveiled its fifth location, in Los Angeles County, featuring a design format that calls shoppers' attention to nutritious foods through clear signage, food sampling and cooking demonstrations. Kings, Central Markets are other excellent examples.

Other predictions for in-store shopping experience upgrades include:
  • Prepared foods and dedicated eating spaces
  • Enhanced Department Services
  • Individualization of experience
  • Sampling, education and entertainment
  • Integration with smartphones, including deals, navigation, checkout, and personalized offers.
  • Possible advances in mobile play
5.   Shrinking Formats
In line with improving the in-store shopping experience, retailers are expected to increasingly turn to smaller store footprints due to the slow death of the mall, with anchor spaces re-purposing for entertainment and lifestyle including grocery stores to drive traffic. Ahold-Delhaize's Giant Food Stores banner, for instance recently introduced in Philadelphia its new small format concept, Giant Heirloom Market, designed for urban neighborhoods, featuring modern technology to enable a more convenient experience, including "Endless Aisles", whereby customers can order items for pickup and delivery no iPads in the store through Peapod.

6.    Demand for Delivery-
As grocery home delivery expands to include prepared foods and complete meals, customers are predicted to cook from scratch less frequently, signaling the need for retailers to change the development of infrastructure of meal prep and additional delivery logistics such as inventory optimization.

E-commerce and home delivery demands create challenges on trucking and delivery networks and the infrastructure they depend on with cardboard and other packaging suppliers and packaging waste compounding those challenges.

7.    Omnichannel Experience-
Retailers will increasingly focus on the omnichannel experience including physical store formats and digital experiences such as click and collect. Today's omnichannel grocery landscape is valued at more than $1.0 trillion, according to recent data from Nielsen and Rakuten Intelligence marking a 2.6% increase from a year ago and a 3.4% increase from the same time in 2016. In a presentation to analysts and investors, Walmart recently revealed its sales momentum gained by optimizing stores for e-commerce including grocery pick-up.

8.    Natural Wellness
the better-for-you movement around naturally derived wellness additives will continue to grow in 2019. With functional foods one of the top health trends today, retailers and manufacturers are promoting natural remedies such as turmeric as ingredients that fix something that the body is lacking. According to Technomic, the year ahead will see a new wave of ingredients that enhance something in the body. CBSs or cannabidiols-which are known to combat anxiety, relieve pain and promote relaxation among other benefits-will particularly rise in popularity as the stigma of being related to cannabis continues to decline while marijuana legalization expands and recognition of its medical value grows. New Seasons Market, for example, recently introduced GronCBD chocolate bars and tinctures to all of its 26 locations in the Pacific Northwest.

9.    Shift in Shopping Trip Composition
stocking up and pantry loading could be a thing of the past. With more shopping options available now than ever before, shopping trip composition is changing with consumers shifting toward quick trips and pantry fill-ins. Convenience is key, as nearly half of consumers view shopping as a chore according to AC Nielsen. As such, shoppers are replacing stock-up grocery trips with smaller, more frequent needs-based trips, with 10% of shoppers claiming they buy solely for the meal they are planning to consume that same day. 

10.    Return to Premiumization
as the economic recession fades, consumers will increasingly return to premiumization, favoring quality, convenience and healthfulness over price. Premium products are driving growth across the store perimeter, particularly the meat department where high quality packaged and ready-to-eat products draw shoppers for convenient meal solutions and introduce them to new cuts and enticing flavors.

11. Expanded Health Services
Lastly, health services are predicted to continue to expand in retail. Retailers are increasingly enhancing their pharmacy services with new offerings like full-time pharmacists, mobile apps and convenient refills. Raley's for instance, over the summer, launched its new pharmacy app, RxRefill On the Go, in partnership with mobile pharmacy platform mscripts to help reduce shoppers' wait time and allow them to easily manage their prescriptions and refills.

Source: Winsight Grocery Business

Peel the Power in Canadian Grocer

Over 93% of retailers in the Canadian market read Canadian Business. It's the go-to-media source in Canada for all things grocery and..... Limoneira's Peel the Power ™ Trade Advertising appears in the Dec/Jan issue and on the inside cover of the Fresh Report.

From Vertical Integration to leadership in sustainability to our Multi-Source-Multi Market Business platform, Limoneira is the Value-Added Fresh Supplier of choice when it comes to citrus.

Learn how to increase your product sales and bring healthy excitement to your shoppers and guest with Limoneira citrus. A 12-month editorial calendar of unique no-cost promotions and merchandising is available by contacting

About Canadian Grocer

With its 132 years of Publishing, Canadian Grocer is the number 1 publication in grocery. Its total audited audience is 89,000 (print and digital) and 275,000 web impressions/month are both ranked number 1 in the Canadian market.

7 Key Foodservice Trends for 2019

It seems that every shift to the restaurant landscape brings with it a whole host of new questions: What is the next hot flavor trend to watch? Which segment truly owns convenience? What is today's definition of health? What type of technology is up and coming next?

As consumer preferences cycle forward at a furious pace, restaurant operators and their partners are working to meet next-level expectations for everything from food and flavors to brand transparency.

Technomic looked into our crystal ball at a set of wide-ranging factors affecting the restaurant industry and compiled seven key trends that are sure to gain traction over the next year and beyond. "These industry trends are converging at a time of great disruption and opportunity for restaurant chains," said Joe Pawlak, managing principal, advisory group, Technomic. "From the menu to service amenities, consumer demands are intensifying. From our perspective, companies that invest in meeting these needs are in the best position to reap rewards in 2019."

Let's take a closer look at the trends that we predict will have a lasting impact on restaurant menus, service strategies and best practices in 2019.

Levitating Levantine Cuisine

Growing interest in Israeli cuisine over the past few years has led to increased flavor innovation from Israel's surrounding countries. Specialties from Lebanon, Syria, and Turkey are especially finding momentum in trendy independent restaurants. Sauces such as s'chug, pomegranate molasses, toum, labneh, and tahini are finding new and innovative applications, in addition to ingredients including Urfa, lavash and even schmaltz. But once exploration throughout the Levantine matures, what's next? A likely winner, by way of Turkey as a bridge, is the Balkans.

Natural Enhancements

Functional foods are the "it" health trend today. The first wave of the trend is in full form: Operators are promoting natural remedies such as turmeric as ingredients that fix something in the body that's lacking in some way. 2019 will see a blossoming of the second wave of the functional trend: natural enhancements, meaning ingredients that enhance something in the body, even facets that don't necessarily need fixing, such as brain function, beauty, and mental health. Expect to see more innovative uses of ingredients such as collagen for beauty, cannabis for relaxation and karkade for stress relief, and operators calling out these specific benefits directly.

Sensory Thrills Beyond a Snapshot

Over the past few years, Instagram and other photo-sharing apps have revolutionized the food industry. Restaurants have even created food and beverage with social media in mind. But now, Instagram stories, Facebook Live and YouTube have extended the trend beyond what works in a single snapshot of what plays well through videos. Audio enhancements such as popping candies or items that move or alter in time such as color-changing cocktails, glitter beer, and bonito-topped foods wow diners, especially young ones. Because social media is evolving so quickly, expect menu trends to adapt in funky ways.

The Next Wave for Third-Party Players

Off-premise dining is booming, and third-party food delivery companies are stepping up to feed an on-demand culture. But between top players like GrubHub and Uber Eats, and startup companies eager to get into the game, the third-party field is crowded and companies are hustling to differentiate. Subscription models that eliminate per-delivery fees in favor of a flat-rate subscription will emerge to present a clearer value proposition for consumers. For third-party delivery services on pace to win the "last mile" with consumers, subscription programs may be the next incentive to provide a true competitive edge.

Meat-Free to the Extreme?

Plant-based dining now means more than just swapping meats for veggies; it represents a strategy that includes zero waste policies and a wider focus on sustainability. Restaurant companies are banning plastic straws in an eco-friendly push to eliminate waste and pollution, and operators are making compostable, plant-based food packaging a priority. Can a full-on ban of meat be next? We're already seeing companies outside the industry put policies in place to ban meat consumption on-site and to incentivize employees not to order meat when they dine out.

Tech Taking Over the Experience

Technology amenities, from drone delivery to app-based checkout services, are redefining convenience and putting "frictionless" foodservice front and center. The game-changing rollout of Amazon Go into new markets is exposing more consumers to next-generation grab-and-go. But if the future is indeed frictionless, what lasting impact will it have on customer experiences and person-to-person interaction? Are brands poised to suffer in an environment where staff may no longer be the communicator of its identity? Restaurant companies committed to both tech-enabled convenience and the personal touch will be working to strike a balance between the two.

A New, Multifaceted Transparency

Mention transparency in years past and consumers would likely connect it to a product story around sourcing, food origins, and growing and processing methods. But tomorrow's food-service consumer increasingly will demand a more well-rounded transparency message and, in response, manufacturers and operators will craft a multifaceted approach. This means brands being fully transparent on several fronts, including pricing, revealing true net costs and unbundled costs; corporate performance, emphasizing fair trade, diversity, living wages, and executive compensation; and the planet, publicizing its real environmental impact, conservation initiatives and progressive stance on animal welfare.

In Conclusion: What's Next?

The next year will continue to reveal the power of disruption. Multiple channels beyond restaurants-from retail food-service and noncommercial segments to third-party companies-will galvanize behind what consumers want and drive efforts to meet their needs. In an era of consumer hyper-choice, restaurants will have to do more to stand out and execute seamlessly in terms of exceptional service, food quality, and integrity, transparency, and sustainability.

Bethany Duffield - Lima

Bethany Duffield is a consultant at Story Consulting: Innovations in Global Public Health, and is based in Peru. She has been working in the field of public health for the past ten years, seven of which were spent in East and Southern Africa, two in the Middle East and one in South America.

During this time her work has focused particularly on community nutrition, food security, gender roles and health education within primary healthcare. As a consultant for Story Consulting, Bethany has gained expertise in quantitative and qualitative research and contributed towards the creation of a new non-profit organization with her vision and management skills, laying the foundation for a new voice advocating for global access to primary healthcare and health education. Inspirational and thought provoking narratives exist at can be found by visiting

Christine Palumbo - Chicago

Christine Palumbo is an award-winning Chicago area registered dietitian nutritionist and nationally known nutrition and health expert who partners with organizations to develop and promote balanced nutrition and active lifestyle messages. Her down-to-earth advice from the latest evidence-based research has been featured in hundreds of TV and radio programs, as well as magazine, newspaper and web site articles. Passionate about making healthy eating achievable, Christine shows how to make nutritious food simply, frugally, easily, and tasty. Christine is a columnist for Chicago Parent and a Contributing editor, Environmental Nutrition.

She's also an Adjunct Faculty member of Benedictine University. She's a lemon enthusiast. Her grandfather immigrated from Greece and he raised Christine's mother, who in turn, raised Christine on all sorts of Greek comfort foods with lemon sauce such as braised lamb with avgolemono sauce. Her Italian grandparents were also lemon lovers. Christine says she raised her three children on lemons and two of them are new parents themselves and believes the tradition will surely continue. 

Corinne Dobbas - San Francisco

San Francisco based Corinne Dobbas is a wellness coach, speaker, and registered dietitian with a Masters in Nutrition. Specializing in weight loss and wellness coaching, Corinne empowers people to make the healthy lifestyle changes they've wanted to make for years (but haven't). 

She's a regular contributor to various health and wellness publications, and her weight loss advice, recipes, and healthy living tips have been featured in numerous media outlets. Corinne helps her clients create a healthy lifestyle (they love) using a holistic, life-encompassing approach. Her website includes excellent weight loss tips, wellness advice, healthy-living motivation and a free newsletter loaded with great information. Her mission is to help her clients feel good in their skin.

Jocelyn Black - Toronto

Jocelyn Black is health coach based in Toronto Canada, where she specializes in holistic nutrition. Motivating others to be happy and healthy is her passion. Having struggled with eating disorders herself, Jocelyn brings a sensitive touch to change management, and she approaches health and wellness with compassion, understanding and a sense of humor. 

She believes that to live holistically means creating a love affair with one's life, choosing whole foods that promote optimal health and working to achieve balance between body and mind. 

Minsoo Go - Seoul

Minsoo Go is a fitness specialist based in Seoul Korea. She has written for HiDoc, one of the largest medical source web page and Monsterzym, one of Korea's most popular fitness forum sites. She notes that as a young girl, the only expectation of her was to study and says that young people in Korea are not taught that physical activity helps keep one's mind healthy. 

Minsoo has been sharing her personal story with others to raise people's awareness that it's important to lead a healthy and balanced life. She began getting serious about fitness when she was in college studying at the University of Texas at Arlington (she went on to obtain her MBA from Texas State University). She became a fitness instructor and began teaching various group exercise classes such as Zumba, yoga, Kickboxing and weight training. She has also competed in fitness modeling competitions and been very successful  (

Dr. Roger Adams - Dallas/Houston

Dr. Adams is a weight loss and fitness expert as well as a Doctor of Nutrition and is based in Houston, Texas. He is the founder and owner of eatrightfitness®, an evidence-based private counseling practice focusing on: weight loss, disease prevention/management, and sports performance nutrition. Dr. Adams believes no one has the same nutritional needs. Therefore, he customizes nutrition programs to fit the individual needs of his clientele.

Dr. Adams works one-on-one with clients as they strive to meet their personal nutrition and fitness goals. In addition to direct nutrition counseling, Dr. Adams holds group nutrition education sessions and classes. He speaks at business seminars, health fairs, and non-profit organizations about the ever-changing field of nutrition.

Susan Dopart - Los Angeles

Susan B. Dopart, MS, RD, CDE, is a nutrition and fitness consultant who has been in private practice for more than 20 years. She specializes in child and adult medical nutrition-related issues. Before establishing her own practice, Susan worked at UCLA as both a medical and kidney dietitian. As a consultant, Susan has worked for UCLA Medical Center, UCLA Extension, the Beverly Hills Country Club, Sebastian International and Procter & Gamble. She has written and contributed to multiple publications, including The Huffington Post, SELF Magazine, UCLA Medicine, Best Life, Men's Health, and Diabetes Health.

After receiving her bachelor of science degree in nutrition and clinical dietetics from UC Berkeley, Susan earned a master of science degree in exercise physiology and sports medicine from California State University, Hayward. She is a certified diabetes educator. Susan is the author of A Recipe for Life by the Doctor's Dietitian - a nutrition guidebook, resource, and teaching tool with cutting-edge nutrition information, and Healthy You, Healthy Baby: A Mother's Guide to Gestational Diabetes. Her mission and passion are helping her clients find lifestyle solutions for optimal health and well-being.

Vilasi Venkatachalam - New York

Vilasi Venkatachalam is a greater New York based Registered Dietitian. She has extensive experience mining fascinating nuggets about cuisines, cultures and cures from markets, bazaars, souks, roadside stalls and backyards and weaves them into "An Inspired Palette" of personal cuisine and transformation tools. A popular speaker, Vilasi also designs dietary portfolios and menus populations celebrating their cultures.

The message in her methods is to do old things in new ways, new things in old ways and become your own guru. Vilasi is a lemon fiend and says that in India, season for making lemon preserves, pickles and other delights is just around the corner. A treasure trove of inspiration can be found by visiting

winnerscircleLimoneira's Winner Block

This month our lucky winner is Henry Atkins   , from San Antonio Texas.  As our monthly winner, Henry has won a Limoneira Orchard Fresh or Lifestyles Gift.  Congratulations Henry !

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.