San Diego CITD Update
April 2017
In This Edition

Join us for the 2nd session of Export University on April 12th from 8:30AM to 12:00PM at Point Loma Nazarene University in Mission Valley. This session will focus on Internet Export Marketing and Establishing Effective Branding Online. Topics that will be covered include:
  • Developing high impact internet advertising strategies
  • Identifying key internet market research sites
  • Finding and entering new export markets
  • Digital tools available to find international business opportunities
Cost:  $15
Date/Time: April 12th - 8:30am - 12:00pm
Location:  Point Loma Nazarene University
                 4007 Camino de Rio South
                 San Diego, CA 92108

Seating is limited. To register, click here.

The San Diego CITD, in collaboration with the  Port of Los AngelesPort of San DiegoU.S. Small Business Administration San Diego District OfficeU.S. Commercial ServiceSan Diego & Imperial District Export Council, and the  World Trade Center San Diego, launched a series of workshops geared toward helping companies optimize their export potential and grow globally. The series, called  Export University, will feature one three-hour workshop per month on important topics related to finding customers in foreign markets and successfully conducting export transactions. The first session of the series, titled "Is Exporting for Me?", was held on March 15th at Southwestern College's Higher Education Center in National City and provided an overview of the export process, potential benefits, costs, and risks, and resources available to help companies develop export markets.

Networking Event Provides Students with Opportunity to Learn from Supply Chain Management Professionals
The Council of Supply Chain Management Professionals (CSCMP) San Diego/Baja Roundtable hosted an innovative networking event for students and young professionals interested in careers in the supply chain management field. CSCMP is the leading worldwide professional association dedicated to education, research, and the advancement of the supply chain management profession. The event, titled "The Power of Networking", was held at ViaSat headquarters in Carlsbad and combined the concepts of networking and speed dating. The event venue was set up with multiple tables, each featuring a supply chain management professional from various well-known local companies, including Bumble Bee, DJO Global, Waxie Sanitary Supply, ViaSat, Taylor Guitar, Stone Brewing, Dexcom, and TaylorMade. 
San Diego CITD Participates in CBP's Small Business Industry Trade Day

The U.S. Customs and Border Protection (CBP) Office of Technology, Innovation and Acquisition, in conjunction with the CBP's Office of Trade Relations hosted an event geared toward providing information on the trade process and related regulations to businesses looking to import/export goods and services. The event, called " Small Business Industry Trade Day ", featured panel discussions moderated by the CBP's Acting Director of the Office of Trade Relations, Valerie M. Neuhart.

This professional development opportunity, hosted in collaboration by the San Diego County Office of Education, San Diego and Imperial Counties Regional Pathways Program, San Diego County College and Career Readiness Consortium, San Diego CITD, Deputy Sector Navigator for Global Trade and Logistics, and the Deputy Sector Navigator for Advanced Manufacturing, is open to k-12 teachers and community college faculty interested in better understanding manufacturing in the local region, and looking up ways to bring these concepts to their courses.

Participants in this event will visit the MEXPORT trade show and take a tour of a local packaging manufacturer. 

For more information, click here.

Join the San Diego CITD at MEXPORT 2017 and explore opportunities to tap into the $13 billion supplier's market in the Baja California manufacturing industry.

Admission is FREE for attendees. Visit us at MEXPORT at booth# 524. Click here for a map of the trade show floor or to register as an attendee.

Qualifying your goods as Made in America can create opportunities to increase market share. This 2-day course will provide attendees with everything they need to qualify goods for multiple government programs including Made in America, Buy America, and Buy American, to name a few. This includes information on the requirements at the state and federal levels and how to qualify your products for equal consideration for government procurement under international trade agreements.

When:  April 25 - 26, 2017 - 8:30 AM to 4:00 PM
Where: Point Loma Nazarene University
            4007 Camino del Rio South
            San Diego, CA 92108
Cost:    $1,500

For more information and to register, click here.

San Diego and Yokohama are two cities on the cutting edge of biotech and life sciences - both home to notable companies and research institutions like the Salk Institute and Yokohama City University. As part of the 60th anniversary of the sister city affiliation, the City of Yokohama, Biocom and World Trade Center San Diego will jointly host a seminar to promote collaboration, exchange industry knowledge and strengthen the connections between two of the world's premier bio clusters.

When:  April 7, 2017 - 9:00 AM to 12:00 PM
Where: Hilton La Jolla Torrey Pines
            10950 North Torrey Pines Road
Cost:    Free

For additional information and to register, Click Here.
The San Diego Workforce Partnership (SDWP), in collaboration with the California Community Colleges' Centers of Excellence, and our office-the San Diego CITD-is conducting a study of jobs in global trade, supply chain management, and logistics in San Diego. The study will analyze the employment and training needs of San Diego companies engaged in these sectors and help identify related occupations. 

The survey is being conducted using an online survey tool and expected to take approximately 15 minutes to complete. If you are an employer engaged in global trade, supply chain management, and logistics activities as part of your business operations, please take a moment to complete this important survey.

California STEP, in cooperation with the  U.S. Commercial Service and the  Yue Hwa Chinese Products Emporium Ltd. department store in Hong Kong is providing an opportunity for U.S. companies to submit their products for evaluation and potential inclusion in an "in-store" retail promotion in Hong Kong in May 2017.
"California Corner" is both a retail promotion and a test-market program for introducing California brands into the Hong Kong and South China marketplace.

Details About the Opportunity
Target Market
  • Baby Boomers-Gen X/professionals, health-conscious (35-65 yrs)
The product categories include:
  • Health and Beauty Products
  • Vitamins and food supplements
  • Organic food (ready to eat, non-refrigerated)
"California Corner" is an integrated Point-of-Purchase and promotional campaign that will include:
  • Premium Shelf Placement in a custom designed "California Corner" retail display in a high density shopping district for up to 30 days.
  • A public relations launch for "California Corner"
  • A digital marketing platform to leverage and create awareness about your brand
  • The promotion is schedule for May 2017
For additional information about this opportunity and to submit your products for consideration, go to

Deputy Sector Navigator for Global Trade & Logistics

Part of the California Community Colleges "Doing What Matters for Jobs and the Econony" initiative, the DSN for Global Trade & Logistics is focused on aligning curriculum and training programs in International Business and Logistics, across the community colleges in the San Diego & Imperial Counties region, to meet industry needs and help students develop successful career paths in high-growth, high-wage industries.
Visit the DSN website for information on international business-related programs, resources, and tools for students, employers, faculty, and workers.

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About the CITD

Expand your business through International Trade! 

The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.

International trade counseling is available by appointment at the following San Diego CITD Locations:

National City
Southwestern College Higher Education Center
National City
880 National City Blvd.
Suite 7100
National City, CA 91950   

Chula Vista
Southwestern College Main Campus
900 Otay Lakes Road
Building 660
Chula Vista, CA 91910

Otay Mesa
SWC Higher Education Center Otay Mesa
8100 Gigantic Street
Building 4500
San Diego, CA 92154

East County
East County EDC
127 East Lexington Ave
El Cajon, CA 92020

For appointments, call
(619) 482-6393 or visit

The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
California STEP

California STEP , funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.

The program provides resources and services to help small businesses participate in foreign trade missions, trade show exhibitions, training workshops, and more. Download the fact sheet below for more information and how to take advantage of these benefits.

California STEP:
Foreign Market Promotion Opens Nov 1, 2016
  • No Cost Match
  • Trade Show Booth Cost
  • Website Translation
  • And Much More (excludes travel costs)
California STEP Individual Company Export Promotion (ICEP) Program
California STEP Registration Form -2017
Ask Us How You Can Participate

California Export Guide
SDSU CIBER  in partnership with ThinkGlobal Inc.,, has launched the  California Export Guide , available in print and online. The colorful, magazine-style guide is a free resource for California exporters to find the tools they need to succeed in global markets.

The purpose of the guide is to provide California companies and foreign investors with expert advice and answers to frequently asked questions about exporting, foreign direct investment and global business.
CITD Supplier Export Program

Want to increase your sales by supplying to major international manufacturers?
The CITD  Supplier Export Program can help match you with manufacturers looking for your products and services.

Are you ready to pursue and win government contracts? If so, the  San Diego Contracting Opportunities Center(SDCOC), also known as the San Diego PTAC, is a resource partner of the San Diego CITD and is here to assist you with the information, resources, and technical assistance you need to effectively compete for and perform on federal, state, and local government contracts.
If you are interested in becoming a client of the SDCOC or for more information, please visit their website at or call 619-285-7020. 



Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents.