Lightfields comprise the light rays all around us — helping define how photons hit our eyes. So the art of lightfields in VR and AR is to recreate those vantage points in the most accurate ways. But how is it done and who's doing what?
READ MORE
Some tech companies build a large portion of the tech stack (Apple). And some focus on a specific core competency (Intel). Israeli AR optics company Lumus is the latter, innovating an AR lens and reflective waveguide technology.
READ MORE
GearVR and PSVR continue to show signs of leading market share among VR headsets. This has been evident in our past calculations and validated in the latest ARtillry Intelligence Briefing. But what are the factors for their market lead and what can be learned?
READ MORE
We hear Gartner's Hype Cycle invoked often at industry events, especially the “trough of disillusionment” for AR & VR’s state of low penetration — or at least their inability to live up to inflated expectations. But where do they each stand now in their respective life cycles?
READ MORE
Enterprise is where AR and VR will scale in the near term. But that statement shouldn’t imply that it’s easy. There are still sales and implementation cycles. What are the best tactics to get things moving?
READ MORE
The Transformation Group's written and spoken expertise on AR is transforming to a new medium: online learning. Sessions will empower execs with an AR knowledge position. And ARtillry readers can save 20% using the code ARTIL1.
READ MORE
