May 30, 2024

The Toy Book’s 2024 Licensing & Entertainment Issue is Here!


The Toy Book and its team of expert contributors delve into the world of licensed toys and games, experiences, and more.


Click here to read the issue...

From the Editor: What Happens in Vegas…


Toy Book EIC James Zahn Offers a Recap of Licensing Expo 2024.


Read the latest commentary...

The LEGO Group Unveils ‘Legend of Zelda’ Set


The LEGO Group is launching its first-ever set from The Legend of Zelda franchise: the Great Deku Tree 2-in-1 set.


Read more…

Hasbro, Secret Location Partner to Open Vegas-Based Lite-Brite Experience


Lite Brite: Worlds of Wonder, licensed and developed by Secret Location, is coming to Illuminarium in Las Vegas.


Read more…

Spin Master to Expand Punirunes Distribution Globally


This squishy, digital pet will be available in August at major retailers.


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McFarlane Toys to Launch Marvel Comics Figures


McFarlane Toys will release a series of 1:6 and 1:10 scale figures inspired by characters from Marvel comics.


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Prototypes to Play: Registration Opens for Spielwarenmesse’s Game Inventors Convention


Skybound Tabletop, Dire Wolf Launch Invincible: The Hero-Building Game


Licensing International Releases 2024 Global Licensing Industry Study


Funko Launches ‘Avatar: The Last Airbender’ Bitty Pop! Figures

27 New Licensed Toys & Collectibles to Stock This Summer

These are some of the hottest licensed toys, games, collectibles,

and more that retailers should check out.

EXPLORE PRODUCTS

EVERYTHING EVER

FLOODGATE GAMES


Age: 12+ | MSRP: $19.95

EXPLORE PRODUCT

YAHTZEE WORDS

WINNING MOVES GAMES


Age: 8+ | MSRP: $15.70

EXPLORE PRODUCT

UNICORN ACADEMY

RAINBOW LIGHT-UP

WILDSTAR

SPIN MASTER


Age: 4+ | MSRP: $34.99

EXPLORE PRODUCT

TRANSFORMERS OPTIMUS PRIME AND BUMBLEBEE 3D PENDANT NECKLACE SET

SALESONE


Age: 13+ | MSRP: $14.90

EXPLORE PRODUCT

Kicking Off a New Licensing Era


Kids’ entertainment properties team up with the NFL for championship-worthy partnerships.


Read more…

Property Profile: Minecraft at 15


Mojang Studios is going big for its next phase as the creator of Minecraft explores new ways to extend the franchise beyond the game.


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WiT Stories: A Love Letter to Licensing


Raising the Bar: Is Your IP the Next Big Thing?


ASTRA’s Insights: It’s All About Balance


Marketing Memo: Navigating Turbulent Digital Waters


Pop Quiz with Wendy Smolen: The Licensing & Entertainment Issue 2024

Paramount Secures New Licensing Deals for TMNT, ‘IF’


Toy partners include Mattel, Hasbro, Playmates, Build-A-Bear, Jazwares, and more.


Read more…

WildBrain Secures New Licensing Deals for Carmen Sandiego


Toei Animation, Crunchyroll Secure New Licensing Deals for Dragon Ball Franchise


Supercell Expands Partnership with WildBrain for ‘Brawl Stars’ Cross-Category Licensing

4M Names The Toy Network as Exclusive Distributor


The partnership will officially launch at ASTRA Marketplace & Academy this weekend.


Read more…

Licensing International Elects 6 New Board Members


Licensing International elected six new executives to serve three-year terms on its Board of Directors, effective July 1.


Read more…

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