As you have probably noticed, you have been receiving lots and lots of emails regarding
GDPR, the updated privacy policies as required by protection regulations in the EU.
In a nutshell, GDPR defines personal data as "any information relating to an identified or identifiable natural person."
It is legislation that is designed to give you, as the consumer, more confidence in how your data is being managed through the Internet.
To keep in line with the GDPR, you can check out What a Braid's
Privacy Policy.
You always have the right to opt out of specific marketing or to
unsubscribe at any time.