Nothing Happens by Itself
Copyright © 2021 Karl W. Palachuk
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September . . . Happy Labor Day
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I hope you have Monday off. And, if not, I hope you're getting time and a half!
I'm off to a relaxing BBQ this afternoon.
Just a super-quick newsletter this week.
:-)
I feel like I'm stuck between worlds - and I'm okay with that. One world is the stuck-at-home pandemic reality. The other is the world of travel that I miss so much.
Luckily, I'm tip-toeing back out in the world.
Next week I am hopping up to Portland, OR for a family gathering. Then I'm off to Providence, RI for the SMB Roadshow.
If you're anywhere near Providence, I would LOVE to have you join us. I've put together a great, new 4-hour workshop. Details below.
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New Social Media Class also Starts Next Week
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My 100% all-new Social Media Super-Charge class starts Tuesday the 14th. Only $299 for the five-week course. You do not need to have the other social media classes in order to get maximum value from this one. (But you might decide to go take those classes on demand.)
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Join Me In Providence!
I am offering FREE attendance at the Providence SMB Roadshow on September 16th to my newsletter subscribers.
I know it's impossible for many people. But I also know that it IS possible for many of you.
Enter code
Providence2021
to take the price from $299 to FREE
The SMB Roadshow is 100% ON for September 16th in Providence, RI. And it features GREAT new content - and a game show.
Please check out the details and plan to join me in Providence.
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Make Sure NextGen+ 2021 is on Your Calendar for October 24-26
I'm doing 75-minute workshops on developing your company's list of absolutely unbreakable rules. Monday and Tuesday, Oct. 25 & 26.
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Very soon, I hope to be announcing some very cool programs for October. Partnerships are being formalized right now!
Have a great week.
-- Karl W. Palachuk
:-)
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Brand New Class:
Super-Charge Your Social Media Marketing
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All New Class!
Sign up today
Super-Charge Your Social Media Marketing
Course 5W25
Taught By: Karl W. Palachuk
Five Tuesdays
- All classes start a 9:00 AM Pacific
You're guaranteed to learn something that will make or save you the price of admission!
This course is designed to help you "put it all together" and complete your social media strategy with the most powerful tools at your disposal. While most people approach Twitter, blogging, and podcasting as basic, mundane marketing tools, they are second only to Your Newsletter in positioning yourself as an expert in your field. We'll look at all of these.
This course shows you how to maximize these tools and wrap them into an overall strategy for marketing and sales. But the real juicy goodness is a strategy for creating a magnifying effect across all your marketing. No matter which tools you focus on in this series, the "Super-Charge" takes place with a combination of automated and manual rebroadcast mechanisms. We provide you a detailed process for creating this echo effect. In fact, we literally give you the checklist to make it happen.
Most small businesses "use" social media, but don't really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.
This course is taught by Karl W. Palachuk, a social media influencer who "touches" over one million people per month. Karl has been using these social media for more than ten years, and has demonstrated mastery across all of the major social media that small businesses need to be successful.
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Only $299 per student
Delivered by Karl W. Palachuk, author and business coach.
Includes five weeks of webinars with related handouts, assignments, and "office hours" with the instructor. All classes are recorded for download. All classes include suggested "homework" that is totally action-focused and intended to move your company's marketing forward.
This course is intended for business owners and managers. It is particularly useful for Service Managers.
A Few Details . . .
- Each course will be five one-hour Zoom webinars
- There will be handouts and "homework" assignments
- Class webinars will be recorded and made available to paid attendees only.
- All calls start at 9:00 AM Pacific Time
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All the Resources That Are Fit to Print
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Recent Blog Posts, Podcasts, and Videos
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Small Biz Thoughts Blog:
Relax Focus Succeed:
SMB Community Podcast - New episodes drop every Thursday
The Killing IT Podcast - New episodes drop every Tuesday
The Cheeky Sales Coach Podcast / Video - New episodes drop every Wednesday
National Society of IT Service Providers News Blog
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SOP: Manage Inbound Communications
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Selected Recent Videos and Webinars:
A quick guide to my Playlists:
- Total: More than 760 videos on the Small Biz Thoughts channel
- 310+ SOP videos
- 100+ Relax Focus Success videos
Plus . . .
- Training, Courses, Seminars on Managed Services
- Product Reviews
- and more
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Small Biz Thoughts Community News
SmallBizThoughts.org
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Stephanie Chandler was great on the SBT Roundtable
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Luckily - it's recorded. Stephanie always has amazing energy and ideas. If you missed it, don't worry - the recording and transcript will be posted this week.
In the meantime, I want to make sure all members grab a great new resource, posted over on the Cheeky Sales Coach site - www.cheekysalescoach.com.
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Members can access the "premium content" on that site at no additional charge. Grab the discount code here. Then register on the CSC site and click on the Premium Content button.
The latest premium content is described in the latest video: A model marketing budget. And not just a boring, regular budget.
This one focuses on the two things you need to keep track of: Money and Time. In the modern era, there are many things you can do yourself. But you have to balance the savings of money with the spending of time. The combination will make your marketing successful!
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And don't forget to check out the September Community Newsletter.
Don't miss it! You can watch the video here:
The September news email went out at the same time. It is members-only. If you're a Community member and didn't get the email, contact us and we'll figure it out.
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Grab your discount code in the Community and register for free. Strangers pay full price; members always free.
The Providence, RI show is September 16th and registration is open now!
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Members get free classes! New members - remember that you get massive discounts on our classes over at Great Little Seminar. Monthly subscribers save $200 per student. Annual subscribers attend for free. Grab your discount code in the Community and then head to GLS to register for class.
If you need something, please post a question in a forum or email Kara (your Community Manager) or me.
:-)
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I stumbled on this . . .
We had a stamp made and used it on our employee pay envelopes.
Of course everyone had direct deposit. But they still got a pay stub with a reminder about who really pays the bills.
:-)
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What's Here?
This calendar lists two kinds of things: LIVE in-person events from any organization that focuses on the SMB consulting community; and MY events, whether live, webinar, etc.
If you have live events on your calendar that may be useful to others in the SMB Community, please let us know. We'd be happy to list them.
Of course: Everything here is subject to change based on Covid. Click the links for the latest details. Please send updates so we can post them.
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September
Cisco Provider Elevate
September 14-15
Join me Online!
Managed Services Summit Live
Sept 15th
London
SMB Roadshow - Providence, RI
Sept. 16th
Providence, RI
Join me Live!
Techcon Unplugged
September 17-19
Chicago, IL
Midsize Enterprise Summit+
September 19-21
Dallas, TX
Channel Live
Sept 21-22
Birmingham, UK
ASCII Success Summit
September 22 & 23
NY / NJ area
James Kernan's Millionaire Mastermind Event
San Diego, CA
Sept 23-24th
IT Partners
Sept. 29-30
Disneyland, Paris
IOTSSA Cybersecurity Expo
Sept 19-30
Charlotte, NC
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October
ChannelPro SMB Forum - Live Event
Oct 6, 2021
Raleigh, NC
DTX 2021 (Digital Transformation)
Oct. 6-7
London, UK
DattoCon 2021
Oct 11-13
Seattle, WA
SMB TechFest
October 13-14
Anaheim, CA
SMB IT Professionals National Conference - Australia
Postponed!
. . . Maybe next year
Sherweb Accelerate
Oct 18-20
Hollywood, FL
More Info: https://info.sherweb.com/accelerate.html
Channel SEC London
October 19th
London, UK
Kaseya Connect IT
Oct 19-22
Las Vegas
NexGen+ 2021
October 24-26
Anaheim, CA
Join me Live!
Acronis #Cyberfit Summit
October 25-27
Miami, FL
ASCII Success Summit
October 27 & 28
Orlando, FL
I'm hoping there's a trip to the Gold Coast in my future. Stay tuned.
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November
Channel Partners Evolution
Nov. 1-4
Las Vegas, NV
Managed Services Summit Live
November 2nd
Amsterdam
Kaseya Connect Europe
Nov. 2-4
Amsterdam
ASCII Success Summit
November 2 & 3
Washington, DC
IT Nation Connect North America
November 10-12
Orlando, FL
IT Nation (Connectwise) Evolve Peer Groups
November 15-19
Sydney, Aus
Managed Services Summit North
November 16th
Manchester, UK
ChannelPro SMB Forum - Live Event
Nov 16, 2021
Los Angeles, CA
Women of the Channel Summit West 2021
November 16-17
Palm Springs, CA
Acronis #Cyberfit Summit
November 18-19
Schaffhausen, Switzerland
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December
Women of the Channel Summit East 2021
December 6-7
New York, NY
ASCII Success Summit
Orange County, CA - December 8 & 9
Acronis #Cyberfit Summit
December 8-9
Dubai, United Arab Emirates
James Kernan's Millionaire Mastermind Event
Dallas, TX
Dec 9-10th
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If you know of in-person events we should list, please let us know.
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January
Send us your updates!
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February
Acronis #Cyberfit Summit
February 17 - 18, 2022
Singapore, Singapore
Xchange+
February 27 - March 1, 2022
Dallas, TX
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March
Cloud Expo Europe
March 2-3, 2022
London, UK
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April
Send us your updates!
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May
Send us your updates!
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June
Send us your updates!
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July
Send us your updates!
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August
CompTIA ChannelCon 2022
August 1-3, 2022
Houston, TX
More Info: Coming after ChennelCon 2021 ;-)
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Note: If you know of any in-person event for SMB Consultants, please send info to karlp@greatlittlebook.com.
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Check out all my "Channels"
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Small Biz Thoughts is a subsidiary of Great Little Book Publishing Co., Inc.
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