Nothing Happens by Itself
Copyright © 2021 Karl W. Palachuk
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Wait . . . it's May Already? |
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Is your year flying by? Mine sure is. I thought 2020 went fast. But 2021 is even faster.
Last year, I managed to produce three new books.* But this year, I am only planning one book - and a lot of other great content.
- Between now and December, I'll be producing three brand new 5-week courses over at Great Little Seminar.
- AND we are planning a major ecommerce product inside the Small Biz Thoughts Community. In fact, that project is about to be publicly released. Summer Starts June 20th. I expect the launch well before that.
- AND we're unveiling a major new service during the Summer. This one requires a massive amount of work. BUT I hope it will change the trajectory of your business forever. At least, I hope it does.
I promise you'll love the new programs.
And I know it sounds corny, but I *LOVE* the companies I've built. They're designed around helping you to be as successful as possible. I know a lot of people build programs that cost a lot more, or are super-complicated. But my goal is to focus on truly-achievable improvements that will have a positive impact on your business right away.
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I recently read a bunch of ITIL and ITSM books. My overall impression is best described as overwhelming. The vision I have in my head is like the detailed view of a micro processor.
I know I've written some detailed checklists over the years, but I try to focus on a real-world, actionable approach that you can implement right away. I know that things need to be complicated in enterprise environments, but I've also managed a helpdesk for 5,000 desktops at HP, so I know the power of simplifying processes, rather than making them more complicated.
. . . Anyway . . .
As we move through the rest of this year, all of our new programs and services will have the same goals in mind: 1) Help you to be as successful as possible; and 2) Provide realistic, actionable solutions that you can implement without spending a fortune or taking a long time.
After all, I'm a real fan of the "-In-A-Month" format. Simplicity has many benefits.
* New Books: The Absolutely Unbreakable Rules of Service Deliver, The Small Biz Quickstart Workbook, and Business Plan in a Month.
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Simplicity Can Have Drawbacks
I try to keep my life (and work) simple. So here's a personal note that struck me as a bit ironic.
When I travel, I don't bring home artwork, new clothes, or a bunch of collectable chachkies. What I do collect is pebbles from beaches. Whenever I visit a beach, anywhere in the world, I find one tiny pebble to bring home.
Who cares? Well, my daughter is starting to talk about having a baby. She's stopped drinking and is taking extra vitamins. All good. And sometime in the next year or so, there might be a baby in my life.
Here's the irony: My house has nothing in it except little bowls filled with choking hazards!
Luckily, I have plenty of time. But "baby proofing" my house will probably leave me with a bunch of empty little bowls. Ah, well. We'll see what the future brings.
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Final note: We already have a bunch of people signed up for the new Social Media Course. Join us!
Thanks for reading my random thoughts.
Have a great week.
-- Karl W. Palachuk
:-)
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Optimize Your Social Media
Marketing and Advertising
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All New Class for 2021!
Sign up today.
Optimize Your Social Media Marketing and Advertising
Course 5W23
Taught By: Karl W. Palachuk
Five Tuesdays
- All classes start a 9:00 AM Pacific
Part of the "Social Media Super-Charge" Series for Small Business
This course covers the key elements of designing, planning, and executing a modern social media strategy in the Small Business environment. We cover the use of social media for both marketing and sales.
Most small businesses "use" social media, but don't really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.
This course starts with a business-focused overview of social media marketing and sales. We discuss taking control of your brand and managing how you show up on the web. We present a strategy for creating and managing your overall branding across all social media. Finally, we do a deep-dive into automating and managing your social media presence going forward.
This course is taught by Karl W. Palachuk, a social media influencer who "touches" over one million people per month. Karl has been using these social media for more than ten years, and has demonstrated mastery across all of the major social media that small businesses need to be successful.
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Weekly Agenda
Week One - Introduction, Overview. Marketing vs. Sales
- The Plan of The Course
- Take-Aways And Goal-Setting
- What is Marketing?
- What is Sales?
- Developing a Funnel System
- Schedules – Manual and Automated
- Which Social Media are Best for You?
Week Two - Google, Apple, SEO, And Managing Your Company's Meta Data
- Meta Data Basics
- Taking “Control” Of Your Google, Apple, and Other Meta Data
- SEO Checklist
- Data Maintenance
- Organizing and Tracking Meta Data
- Meta Data in the Big Strategy
- Choosing Social Media platforms
Week Three - Graphics Overview And Tools Management
- Graphics Overview
- Branding Basics
- A Storage Strategy
- Updates, Versions
- Graphics in the Big Strategy
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Week Four - Automating Your Social Media Marketing
- The Benefits of Automation
- Pacing – Creation and Publishing
- Popular Tools
- Free vs. Paid
- Focus on Your Prime Social Medium
- Strategy, Planning, and Tracking
- Hiring/Outsourcing Assistance
- Automating Social Media in the Big Strategy
Week Five - When to Pay for Advertising and Tools
- Free - A Great Place to Start, and Often the Most Expensive Option
- Comparing Tools, Features, and Prices
- Start Small – Don’t Buy Everything You Find
- Get the Most from as Few Tools as Possible
- Avoid Trying to Do Everything and Measure Everything
- Measuring Your Success
- Social Blade
- Social Bluebook
- TubeBuddy
- HootSuite, etc.
- Paid Tools in the Big Strategy
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Only $299 per student
Delivered by Karl W. Palachuk
Karl W. Palachuk, blogger and author of the most popular books on managed services.
Includes five weeks of webinars with related handouts, assignments, and "office hours" with the instructor. All classes are recorded for download. All classes include suggested "homework" that is totally action-focused and intended to move your company's marketing forward.
This course is intended for business owners and managers. It is particularly useful for Sales Managers and Marketing Managers.
A Few Details . . .
- Each course will be five one-hour Zoom webinars
- There will be handouts and "homework" assignments
- Class webinars will be recorded and made available to paid attendees only.
- All calls start at 9:00 AM Pacific Time
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All the Resources That Are Fit to Print |
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Recent Blog Posts, Podcasts, and Videos |
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Small Biz Thoughts Blog:
Relax Focus Succeed:
SMB Community Podcast - New episodes drop every Thursday
The Killing IT Podcast - New episodes drop every Tuesday
The Cheeky Sales Coach Podcast / Video - New episodes drop every Wednesday
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SOP: Removing Old Client Data |
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Selected Recent Videos and Webinars:
Note: We started auto-posting the podcasts to YouTube. Those are not listed here as YouTube Videos since they're listed under the podcasts above.
A quick guide to my Playlists:
- Total: More than 730 videos on the Small Biz Thoughts channel
- 275+ SOP videos
- 40+ Relax Focus Success videos
Plus . . .
- Training, Courses, Seminars on Managed Services
- Product Reviews
- and more
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Small Biz Thoughts Community News
SmallBizThoughts.org
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Big Community Meeting Thursday |
We have a Community meeting every Thursday. But this week is our "Third Thursday" Monthly Community Meeting. It's a tiny bit more formal, with official announcements and updates.
Update this month include a super-cool new search feature that Kara will walk us through, an Ecommerce Working Group update, and more. Don't miss it!
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To be revealed:
The New Ecommerce program details.
Our new program is going to be amazing - and we hope to help you make more money and attract new clients. Note: As with most of our new programs, this one is 100% exclusive to the Community.
In other words, the only way anyone can join this program is to first join the Community.
Can We Help You?
Remember, if you're a Community Member, our goal is to help you to be more successful. If you need assistance finding something in the community, email Kara or me. We are dedicated to helping you. And we know the Community has an overwhelming amount of information. So let us help you find what you're looking for.
Remember Your Amazing "Class" Discounts!
Monthly subscribers save $200 per course over at Great Little Seminar. That includes the ALL NEW classes we're adding this year. We have ten courses per year, so you save $2,000 with your membership.
Yes, that's almost twice the cost of membership. So sign up and save today.
Annual subscribers save even more, since you attend all classes at no additional charge. That means you can $2,990 per year with your membership. That's almost three times the cost of membership. Don't miss out on this great benefit!
. . .
See you Thursday at 9AM Pacific time! The link is at the top of your Community Dashboard.
If you need something, please post a question in a forum or email Kara (your Community Manager) or me.
:-)
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Game Show News!
I designed a fun game show to kick off my Roadshow. It's based on one of the most obvious elements of our industry: We love acronyms!
WAIT - What Acronym Is That? is a game show where players gain points for showing off their mad skills at techno-babble gibberish.
And even though TWAIN doesn't have a name . . . it's on the list!
Right now, we'll planning UK and Canadian cities - plus ONE in the U.S. If the game is a hit, we'll bring it to U.S. and Australia cities next year.
:-)
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What's Here?
This calendar lists two kinds of things: LIVE in-person events from any organization that focuses on the SMB consulting community; and MY events, whether live, webinar, etc.
If you have live events on your calendar that may be useful to others in the SMB Community, please let us know. We'd be happy to list them.
Of course: Everything here is subject to change based on Covid. Click the links for the latest details. Please send updates so we can post them.
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May
Channel Strong Tour
May 17
Nashville, TN
Channel Strong Tour
May 18
St. Louis, MO
Channel Strong Tour
May 19
Milwaukee, WI
ASCII Success Summit
May 19 & 20
Houston, TX
Channel Strong Tour
May 20
Chicago, IL
Channel Strong Tour
May 21
Milwaukee, WI
Channel Strong Tour
May 24
Cleveland, OH
More Info: https://mspinitiative.com/channel-strong/
Channel Strong Tour
May 25
Pittsburgh, PA
Channel Strong Tour
May 26
Columbus, OH
Channel Strong Tour
May 27
Cincinnati, OH
Channel Strong Tour
May 28
Indianapolis, IN
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June
ChannelPro SMB Forum - Hybrid Event - But you can attend LIVE!
June 9, 2021
Dallas, Tx
ASCII Success Summit
June 16 & 17
Cincinnati, OH
IT Nation Secure
June 21-23
Orlando, FL
James Kernan's Millionaire Mastermind Event
Omaha, NE
June 24-25th
Channel Sec Europe
June 24th
London
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July
ChannelPro SMB Forum - Live Event
July 8, 2021
Raleigh, NC
ASCII Success Summit
July 21 & 22
Chicago, IL
Retail NOW 2021
July 25-27
Nashville, TN
Black Hat USA
July 31-August 5
Las Vegas, NV
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August
IT Nation (Connectwise) Evolve Peer Groups
August 2-6
Englewood, CO
Defcon 29
August 5-8
Las Vegas, NV
SMB Roadshow - Manchester, UK
August 10th
Tentative . . . but count on it!
More info: https://www.smbroadshow.com
Join me Live!
SMB Roadshow - Cardiff, UK
August 12th
Tentative . . . but count on it!
More info: https://www.smbroadshow.com
Join me Live!
SMB Roadshow - London, UK
August 17th
Tentative . . . but count on it!
More info: https://www.smbroadshow.com
Join me Live!
ASCII Success Summit
August 18 & 19
Raleigh, NC
IT By Design Build IT LIVE 2021
Aug 30 - Sept 1
Jersey City, NJ
IT Nation (Connectwise) Evolve Peer Groups
Aug 30 - Sept 1
Gold Coast, Aus
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September
CEDIA Expo
Sept 1-3
Indianapolis, IN
ChannelPro SMB Forum - Live Event
Sept 2, 2021
Boston, MA
SMB Roadshow - Vancouver
Sept 7th
Join me Live!
SMB Roadshow - Toronto
Sept 9th
Join me Live!
SMB Roadshow - Montreal
Sept 14th
Join me Live!
Managed Services Summit Live
Sept 15th
London
SMB Roadshow - Providence, RI
Sept. 16th
More info: https://www.smbroadshow.com
Join me Live!
Channel Live
Sept 21-22
Birmingham, UK
ASCII Success Summit
September 22 & 23
NY / NJ area
James Kernan's Millionaire Mastermind Event
San Diego, CA
Sept 23-24th
IT Partners
Sept. 29-30
Disneyland, Paris
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October
ChannelPro SMB Forum - Live Event
Oct 6, 2021
Atlanta, GA
DTX 2021 (Digital Transformation)
Oct. 6-7
London, UK
DattoCon 2021
Oct 11-13
Seattle, WA
SMB IT Professionals National Conference - Australia
Oct 15-16
Surfer's Paradise
Join me Live. I'm going to do my best to be there!
Sherweb Accelerate
Oct 18-20
Hollywood, FL
More Info: https://info.sherweb.com/accelerate.html
Kaseya Connect IT
Oct 19-22
Las Vegas
ASCII Success Summit
October 27 & 28
Orlando, FL
I'm hoping there's a trip to the Gold Coast in my future. Stay tuned.
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November
Channel Partners Evolution
Nov. 1-4
Las Vegas, NV
Managed Services Summit Live
November 2nd
Amsterdam
ASCII Success Summit
November 3 & 4
Houston, TX
IT Nation (Connectwise) Evolve Peer Groups
November 15-19
Sydney, Aus
Managed Services Summit North
November 16th
Manchester, UK
ChannelPro SMB Forum - Live Event
Nov 16, 2021
Los Angeles, CA
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December
ASCII Success Summit
Orange County, CA - December 8 & 9
James Kernan's Millionaire Mastermind Event
Dallas, TX
Dec 9-10th
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If you know of in-person events we should list, please let us know.
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January
Send us your updates!
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February
Send us your updates!
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March
Cloud Expo Europe
March 2-3, 2022
London, UK
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April
Send us your updates!
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May
Send us your updates!
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June
Send us your updates!
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Note: If you know of any in-person event for SMB Consultants, please send info to karlp@greatlittlebook.com. |
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Small Biz Thoughts is a subsidiary of Great Little Book Publishing Co., Inc. |
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