JUNE 15, 2023

ON THE HILL

KBA DELEGATION MAKES SECOND TRIP TO DC

For the second time in 2023, a delegation of KBA members lobbied Capitol Hill on behalf of broadcasters in Kentucky. The unprecedented second trip that took place this week, was requested by the NAB in a coordinated effort to secure additional co-sponsors for the AM Radio For Every Vehicle Act.


The delegation also made lawmakers aware of growing concerns related to virtual multichannel video programming distributors (vMVPD). The hope is that the FCC will seek comments in order to modernize outdated MVPD regulation.

THANK YOU!!

CONGRESSMAN COMER SUPPORTS AM RADIO

The Kentucky Broadcasters Association would like to thank Congressman James Comer for his support of AM broadcasters by agreeing to co-sponsor the AM Radio For Every Vehicle Act.


"We are extremely fortunate to have such a tremendous relationship with, and the support of, Congressman Comer. The Congressman understands the importance of AM's unique roll in reaching Kentuckians during a disaster or emergency", said Chris Winkle, KBA President & CEO.

SYMPATHY EXTENDED

PAUL ESTES PASSES AWAY

Paul Estes, age 91, of Williamsburg, passed away on Tuesday of this week at Williamsburg Health and Rehabilitation Center.


In 1980, Paul and his wife Theresa purchased radio station WEZJ-AM. In 1990 they started WEZJ-FM and in 1997 they purchased WEKX-FM. Paul, along with his wife Theresa also owned and operated local television station cable Channel 3 for 9 years. Paul and Theresa hosted the popular morning Livewire Show on WEZJ-AM for over 20 years. Paul also broadcast election returns with his son David Paul for over 30 years.


Click here for complete obituary information.

THIRD THURSDAY WEBINAR

TODAY @ 1:00PM ET

"7 Traits That Supercharge Social Media Engagement & Help Others Feel A Part Of Something"


WIth Lori Lewis, President, Lori Lewis Media

Social media is a critical gateway to radio for increased awareness and listening. But it’s how you’re using it that could be stunting opportunity. Lori will share seven traits that not only strengthen top-of-mind and loyalty but transcend from social media to on-air. She will help you make social media more purposeful – giving everyone the relatability and belonging they crave.



Lori Lewis has an extensive background in broadcasting, starting out on-air and evolving into an award-winning Program Director. In 2008, Lori left day-to-day programming and began leading the way to help brands understand how to leverage social media for greater awareness & growth.


Lori framed the role of VP/Social Media with companies like Midwest Communications, Jacobs Media, Cumulus Media, Westwood One and more until going out on her own in 2019. Lori now leads Lori Lewis Media, a social media management & content coaching firm.

REGISTER NOW

GOLFERS NEEDED

SWINGS FOR SOLDIERS GOLF SCRAMBLE

The KBA is once again proud to support Jacob Tamme's Swings For Soldiers charity golf scramble. The event will be held on Monday, July 17th in Lexington at the University Club of Kentucky.


If you are interested in playing on behalf of KBA, please send Chris Winkle an email at chris@kba.org.

THIS WEEKS MEMBER PIC

YOU CAN BAKE ON IT

WNKY News 40 recently celebrated Duncan Hines Days in Bowling Green. The station broadcast their entire 5p and 6p newscasts live from the Community Ice Cream Social.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

ARE YOU LEAVING MONEY ON THE TABLE?


Jordan is the regional manager for the T-Mobile stores in Northeast Wisconsin.  I met Jordan last Saturday because my wife and I were tired of the incredibly slow speeds we were getting from our current home internet provider.  I started researching major carriers, but the cable companies that have the highest speeds are not available in our town - population 697 - what did we expect?


After searching we found one company, T-Mobile was able to provide home internet to our house.  Not a MiFi device, but a real router and internet device based on 5G cellular service. (You may have heard their ads recently)


As Jordan’s team was filling out the paperwork for the transaction, I couldn’t help myself. Here was our conversation:


Jeff: What’s your biggest challenge as a regional manager?

Jordan: Finding staff. 

Jeff: How many do you need right now?

Jordan: Probably about 20-30 people in the region right now.  

Jeff: Wow, that must be costing you a lot in lost revenue and scheduling headaches.

Jordan: Thousands, it’s so frustrating, I can’t find anyone who wants to work weekends.

Jeff: Where are you looking?

Jordan: The usual online sites where you pay to see resumes.

Jeff: How’s that working for you?

Jordan:  It’s not.

Jeff:  Have you ever considered radio to try to find people?

Jordan: Wow, I never thought of it, even though I listen every day!


I took the chance to share the key reasons to use radio to recruit employees:


  • Radio enables you to recruit from your competitors (listen at work)
  • Radio lowers acquisition costs and lowers non-qualified applicants
  • Radio appeals to passive job seekers
  • Radio can be targeted based on format/audience
  • Radio has Low/no-cost production
  • Radio creates an emotional appeal


Here’s the key takeaway:  T-Mobile is a national company. As local media sellers, we generally bypass national companies because those buys come through the rep firm or from national.  When I asked Jordan if he had a budget for recruiting, he told me that all he has to do is ask, and they provide the funds at the local level for him to spend as he determines.  A national company with a local budget and local decision-maker.  


Since I don’t currently work in a radio station day-to-day, I sent a note to one of the local managers I know.  Kelly had a rep in Jordan’s store within 24 hours of getting my email.  Dan, the local rep was able to secure approval for a $4,000 recruitment schedule.


Always be looking for an opportunity to solve problems for people, even national companies. Most of them, heck almost everyone, is looking for employees right now, and that is definitely a problem we can help them solve.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

DATES TO REMEMBER

AUGUST 17, 2023

9:00am - KBA Board of Directors Meeting


SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center


SEPTEMBER 28, 2023

Midwest Broadcast & Multimedia Technology Conference in Columbus, OH


*All times shown are Eastern

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