JULY 13, 2023

ADVOCATING FOR CHANGE

KBA JOINS OTHER STATES TO FILE COMMENTS WITH FCC

The Kentucky Broadcasters Association, in combination with the state broadcasters associations of all 50 states, the District of Columbia, and Puerto Rico, filed Joint Reply Comments supporting the FCC’s efforts to more precisely delineate which agency employees work on non-broadcast matters and to ensure that the cost of those employees, as well as associated overhead costs of the FCC, are covered by the regulatory fees paid by the non-broadcast entities benefiting from those employees’ work rather than by broadcasters. 


In addition, the Joint Reply Comments urged the FCC to conduct such reviews annually prior to issuing proposed regulatory fees, and to ensure that, as required by the RAY BAUM’S Act of 2018, the costs of operating the FCC are spread across all entities that benefit from the Commission’s activities, and not just those that hold an FCC license and which are regulated by one the four bureaus the FCC deems “core”. 


The State Associations also supported the FCC’s proposal to create a lower cost regulatory fee tier for smaller radio stations, and to make permanent its pandemic elimination (made at the request of the State Associations) of various administrative obstacles to those seeking relief from regulatory fee obligations, such as making it simpler to file multiple requests for relief in a single pleading, simplifying the filing process to request an installment payment plan, and allowing electronic submission of those requests for relief via email. 


Finally, the State Associations encouraged the FCC to also extend and make permanent other temporary relief measures adopted during the pandemic, such as waiving its downpayment requirement for installment plans, partially waiving its bar on delinquent payors seeking fee relief, using its discretion to reduce the interest rate charged on installment plans, and allowing payors to supplement their requests with additional documentation to support their submissions after they are initially filed. READ THE FILING

IN NEXT WEEKS NEWSLETTER

  • IMPACT BROADCAST AWARDS FINALISTS
  • LEGAL: SPORTS BETTING & ADVERTISING

ATTENTION NEWSROOMS

FREE POYNTER WORKSHOP ON AUGUST 16TH

The Poynter Institute has worked with more than 100 newsrooms to reform their coverage. In this workshop hosted by the OAB, IBA, and KBA, Poynter's Kelly McBride will walk you through a process for rethinking how newsrooms cover crime. 


You will come away from this workshop with ideas of attainable first steps, as well as a vision for a deeper plan down the road. Reporters and producers will learn how to select which individual crimes to cover and which to pass on. Editors and news directors will learn how to better support reporters trying to provide the audience with more thorough information.


The webinar is offered at no cost to members of OAB, IBA and KBA, but registration is required.

REGISTER NOW

AM RADIO TOOLKIT

NEW SPOTS AVAILABLE FOR DOWNLOAD

This week the NAB released new spots asking listeners to contact their members of Congress by texting AM to 52886, urging them to support the Senate and House legislation that ensures AM radio remains in cars. Prior ads did not include specific mentions of the bills.


You can access Depend on AM campaign tools here. In addition to the new spots released today, you'll find scripts, live reads, social tiles, sample texts and a letter to listeners that you can use to tout the benefits of AM radio as you do interviews on this issue.

CONGRATS!!!

ANGELA OLDFIELD RECOGNIZED

The Kilns music venue in Eastern Kentucky is honoring individuals who support local music wholeheartedly, with their first annual "Characters of the Community" event.


Angela Oldfield, a local radio personality for Pickup Country 104.9 FM WSKV, has promoted the community with grace for several several years. Always lending a hand where it is needed. She has also created Bluegrass Breakout, an on-air outlet for local artist to be recognized, share new ideas, and network locally.

EXCELLENCE IN BROADCASTING AWARDS

SUBMIT YOUR ENTRY BY JULY 31ST

The entry window for the 2023 KBA Excellence in Broadcasting Awards is open through July 31st. Click the button below for rules, category descriptions and instructions for submitting an entry.

The Excellence in Broadcasting Awards will be presented, along with the 2023 Legacy Awards, on Monday evening, September 25th, during KBA's Annual Conference at the Northern Kentucky Convention Center in Covington.

EIB AWARDS INFO

THIS WEEKS MEMBER PIC

FURRY SIDEKICK

Randy Thompson and his 4-legged sidekick holding down the morning show on WKCB 107.1 The Killer B.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

PROSPECTING - YOUR FAVORITE TOPIC!


Of all the topics we cover and share in our training materials, the one that seems to cause the most consternation is prospecting.  Who wants to call on someone they don’t know and try to sell them something they don’t think they need?  In our experience advertisers rarely pick up the phone and call us because they need advertising.  So, we write books, articles, do webinars and try to help sellers develop new business.


Always looking for new ideas, new strategies, and new opportunities to make this stressful part of the sales process less stressful, we found an article from Tracy Baumann writing for the Brooks Group. In her article she shares The 5 Characteristics of a Qualified Prospect.


  1. Awareness of Need – In order to be truly qualified a prospect must have a need that they are aware of. In other words, they recognize they have a problem.
  2. Authority or Ability to Buy or Commit – Baumann suggests two questions early in the process to make this determination: Who else, other than you of course, will be involved in the buying decision? Could you describe the process you will be using to make this decision?
  3. Sense of Urgency – We don’t have time to spend with prospects that aren’t anxious to make a decision. If they have a clearly defined problem, you’ll want to ask questions to determine what it’s costing them not to solve it.
  4. Trust in You and Your Organization – A potential client must trust you and your organization to be fully qualified.
  5. Willingness to Listen – This should be the easiest to recognize, are they willing to listen to what you have to say.


Finding new categories and new business opportunities is critical. Prospecting is where it all starts. It’s the first step of our RAB 7-Steps to Selling Success.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

DATES TO REMEMBER

AUGUST 17, 2023

9:00am - KBA Board of Directors Meeting in Louisville


SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center


SEPTEMBER 28, 2023

Midwest Broadcast & Multimedia Technology Conference in Columbus, OH


*All times shown are Eastern

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