MAY 5, 2022

Several KBA members from across the state had the opportunity to broadcast live from the Kentucky Derby Museum this week in advance of this weekends Derby.  Stations interviewed a wide variety of Derby related guests, including Governor Andy Beshear, Lt. Governor Jacqueline Coleman and Louisville Mayor Greg Fischer.

DOES PRICE MATTER TO YOUR CLIENTS AND STATION?

Presented by: Gary Moore, LBS President

Chances are that you don't have the lowest-priced ad packages in your marketplace. It's to your advantage to not sell advertising based solely being the lowest-priced ad vehicle on the block. When you prove that your value is greater than the price you are asking for, cheaper competition doesn't matter so much. We'll discuss comparing value-based price strategies to price-based approaches and how to establish a higher caliber advertiser account list over the long term. We'll also discuss the two significant reasons advertisers don't buy, how you can deal with those issues up front, and increase your chances of closing sales professionally!

The NAB has announced that the 2022 Marconi Radio Award nomination window is open through May 31st. Established in 1989 and named for inventor and Nobel Prize winner Guglielmo Marconi, the Marconi Radio Awards recognize overall excellence and performance in radio. The winners of the 2022 Marconi Radio Awards will be announced during a special dinner program on October 19, 2022 during NAB Show New York, held October 19-20, 2022.

Stations and on-air personalities may nominate themselves in the following categories:

• Legendary Station of the Year
• Legendary Manager of the Year
• Radio Station of the Year by Market Size
• Radio Personality of the Year by Market Size
• Network/Syndicated Personality of the Year
• Best Radio Podcast of the Year.

Congratulations to Richard "Bootsy" Wesley on his retirement from WLEX-TV in Lexington.  Richard spent 37 years with WLEX and served in various integral positions.

Last week I was called for a reference check for a seller that I had worked with years ago.  Is he confident asked the potential new manager?  I shared with her, that like most people, his level of confidence will be in direct proportion to the amount of safety and security you provide for him.  If he feels safe, safe enough to make mistakes that will be viewed as learning or teaching moments as opposed to opportunities for ridicule and condemnation, then yes, he will be very confident.

The lightbulb, the ah-ha moment, the epiphany, all emanate from confidence.  Confidence is that feeling that you have figured it out.  Turns out, confidence is really important, arguably more important than intelligence, and skill.

Barbara Markway Ph.D., writing for Psychology Today says that self-confidence is linked to almost every element involved in a happy life.  She shares five key rewards to having self-confidence:

1. Less Fear and Anxiety – the more confident you become the more you can calm that inner voice that screams, “I can’t do it.”
2. Greater Motivation – building confidence means taking small steps that create a feeling of accomplishment
3. More Resilience – confidence gives you the skills and coping methods to handle setbacks and failure
4. Improved relationships – when you have more self-confidence you are less focused on yourself.
5. Stronger Sense of your authentic self–confidence roots you in who you really are.

As a manager or a sales trainer; nothing is more exciting than to see the lightbulbs of new ideals resonate with team members.  Helping them discover the answers to the problems they face, overcoming obstacles, helping them learn from their mistakes in a safe environment and achieving is about as rewarding as it gets.