FEBRUARY 2, 2023

The Kentucky Broadcasters Association is proud to offer all active member stations complimentary access to the Ten-Minute Trainer Network. Click the video below and watch as Chris Winkle, KBA President, and Derron Steenbergen, Swagger Institute, discuss the opportunity.

This new training platform from P1 Learning and Derron Steenbergen’s Swagger Institute has the same delivery power as other OTT based apps like Netflix, but with content focused on solving the challenges that broadcast professionals face daily through short under 10-minute videos. 

Ten-Minute Trainer Network offers topics covering sales, digital, management, creative, development, and even personal finance from an entirely new group of trainers both in and outside of broadcasting like Chris Lytle, AdCellerant, Borrell & Associates, Creative Ready, P1 Learning, Swagger Institute and more!

You’ll even have full access to past recorded videos (like Rising Above) when and where you want, including the ability to download and watch offline through a mobile app so you can view the content on the move, when and wherever you go. What are you waiting for? Sign up today as limited user codes are available.

Looking for a unique, interesting and fun job? The Kentucky Legislative Research Commission (LRC) is seeking someone to fill a full-time, temporary position during the upcoming legislative session.

The position requirements include writing, producing and distributing radio news releases and other items; recording and editing PSAs featuring state lawmakers; and other duties as needed.

This is an in-person position – the successful candidate would work in Frankfort, usually Tuesday through Friday of each week. There are likely to be opportunities for additional hours during the week, especially as the session wraps up.

The job will begin on February 7 and run through March 30, and it will pay around $25 an hour.

If you have experience in writing and radio production and would like to work in a busy, intriguing atmosphere, contact LRC Public Information Manager Mike Wynn at mike.wynn@lrc.ky.gov.

The primary reason that most commercials still look and sound as bad as they did 40 years ago (big announcer voices reading scripts riddled with cliches, disclaimers, loud music, and noise), is simply because that is all the client knows about advertising. And for the most part, it’s all many of us in management, sales, production, and promotions know. We, like our clients, think commercials are supposed to look and sound like commercials. And in 2023, that’s a problem.

Radio and television revenues are decreasing for various reasons, including the Pandemic, new media choices, and a wobbly economy. So, for our clients and us, better advertising campaigns aren’t just essential; they’re existential.

In this special session, veteran local direct expert Paul Weyland shows you how to come up with genius creative ideas whether you think you have a creative bone in your body or not. You’ll learn how to wow clients with fresh new ideas they would have never come up with on their own—better creativity means more sales for the client, more revenues for stations, and even better ratings.

Among many categories, do you have a favorite local radio personality, local television personality or meteorologist? Now’s your chance to share it—and win some cash in the process! From February 1 to February 28 nominate your favorites for who should make it on to Kentucky Living’s 2023 Best in Kentucky list. 

Five who enter will be drawn at random to win $100!

Best in Kentucky winners will be announced during the Best in Kentucky Awards Show on August 16 on YouTube, Facebook and kentuckyliving.com. The winners will be published in Kentucky Living magazine’s September edition and on KentuckyLiving.com.

KBA would like to congratulate Larry Smith for recently achieving a milestone of 35 years covering television news. Larry is the eventing anchor for WLEX-TV in Lexington.

This weeks tip is about how to turn our hopes into action and create a strategy.  As we shared, hope is not a strategy, but hope is a vital component to making a strategy come to life.  Hope is a positive expectancy, a belief that things will get better, or that we can be better, but hope is not enough.

One of my favorite broadcast executives took that tip a step further and shared it with his team and asked them for even more specifics.  I found great value in what he did and knew you would too.

Jeff-

A happy and healthy New Year to you  I asked my team to come up with their own list - three goals/action items they each want to achieve this year.

It’s one of the best exercises that any individual can do, and I wanted to share with you some examples of the responses. These responses come from the sales managers that report to me and are just a sample. I love this exercise because I’ll check in on their progress with their individual goals at 3 or 4 points during the year. 

• Prospecting Game Plan – “using our available tools and develop consistent habits in using those tools as a way to provide real data to prospects as opposed to just winging it.   Each seller on my watch will be better trained, better armed, and more strategic in 2023 as a result”
• Providing More Effective Guidance – “Challenge my team but do it positively. Asking more questions and listening for clues on how their game plans will improve performance. I need to make sure I’m not doing their job”
• Challenge Them Out of Their Comfort Zones – “I’m working to identify what those comfort zones are. For example, just because they have been selling the same $1000 campaign over and over doesn’t mean it’s right for the client, effective or necessary. I need to challenge that with poignant questions about effectiveness. We can’t be selling for selling sake.”
• More Consistency – “Be more consistent in renewing business, tracking campaign progress, helping my sellers be more proactive with both”
• More Effective Training - “Instead of training for training’s sake, be more in the moment when I spot a need for in-field coaching and training around a product or sales technique or whatever”
• Meet With Clients More Regularly – “Especially our larger clients to provide a level of service above what we are currently doing. This will help in unearthing client concerns/problems/issues to manage them and ultimately renew their business”
• Check-In More Regularly with Sellers – “Not just in weekly one on one meetings but temperature checks on a personal level. We work so intensely with each person, understanding them better as people will go a long way in being dialed into them and what’s impacting their lives”

I do not doubt with that kind of focus, my executive friend’s team will be wildly successful in 2023 because he’s not leaving anything to chance. There are three valuable lessons from this exercise:

1. It starts and ends with sellers – By asking for their input and ideas you get buy-in.  As Sales trainer, Bob Pike says, “People rarely resist their own ideas.”  This process helps them own it.
2. It’s specific.  No platitudes, but specifics on how to improve
3. It’s focused on what matters.  
4. Accountability.  Rather than the team being held accountable, this way of creating the strategy allows them to BE accountable to themselves and the leader's role is to simply guide, not micromanage.

A worthy exercise for any manager to undertake with their team in search of making 2023 your Best Year Ever.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

FEBRUARY 16, 2023

9am - KBA Board of Directors Meeting - to be held virtually

SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center

*All times shown are Eastern

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