AUGUST 17, 2023

The FCC released its Report and Order setting the annual regulatory fees that broadcasters must pay for 2023. The Order confirmed the FCC’s preliminary conclusion from its May Notice of Proposed Rulemaking to reallocate the costs of some of its employees who did not perform services that affected broadcasting away from broadcast services, thus substantially lowering broadcast regulatory fees for 2023. TV stations will pay approximately 12% less than last year. Radio fees will also decrease. Radio stations with the smallest service areas will see the biggest decreases, as the FCC added a new lower tier of fees for the radio stations covering the fewest people (those serving fewer than 10,000 people). We expect that, in the next few days, the FCC will issue a Public Notice announcing the dates for the payment window. We also expect that, as in the past, the Media Bureau will release a fee filing guide for the broadcast services.

The nomination window for 2023 Board elections has closed and today begins a 2-week period of voting (per KBA bylaws) for contested Board seats. The following is a recap of this years activity:

District 1 - Radio

Jim Moore was the only nominee and is declared the winner.

District 3 - Radio

Ken Selvaggi was the only nominee and is declared the winner.

District 5 - Radio

Candidates for election are:

Michael Jordan

Lynn Martin

*ELECTRONIC BALLOTS TO BE EMAILED TO DISTRICT STATIONS*

District 7 - Radio

Ethan Moore was the only nominee and is declared the winner.

Lexington - Television

Chris Aldridge was the only nominee and is declared the winner.

Other - Television

Tim Coles was the only nominee and is declared the winner.

Public Television

Julie Schmidt was the only nominee and is declared the winner.

Associate

Charlie Baglan was the only nominee and is declared the winner.

BREAKOUT SESSIONS 1

Derron Steenbergen: Sales Job or Sales Career...Making More Money Now

This session is a high energy, exciting way to make your commission checks bigger. Learn simple steps often skipped or forgotten that will help you make more magic in your sales career. Derron Steenbergen, President of the Swagger Institute will motivate you to use creative approaches to prospecting, new business development and building better relationships. From broadcast to digital, you will learn effective ways use both effectively. Derron is one of the very best sales trainers, motivators and relatable sales guys you will ever meet. Thousands have left this session with specific tips to make their business more successful, and more importantly, how to have more fun doing it. Oh, and you will learn the six most powerful words in sales and they are sure to change your career. Plus, Derron will give one question that if you start asking every account you have you are guaranteed to get information you have never gotten. Recommended for all radio/television sellers and managers.

Steve Wexler: The 14 Traits Inherent in the Best Talent

The typical, traditional ways of evaluating and recruiting talent over the years has resulted, for the most part, in a lack of more compelling and memorable breakthrough talent. Steve will reveal the 14 traits inherent in the most successful talent: how to identify them, recruit them, and coach them. (I just presented this to the West Virginia group and they really enjoyed it). Target audience: content managers, GMs, PDs, NDs, OMs, HR, etc. Good for TV, radio and digital content teams and anyone involved in the recruitment and coaching of talent.

David Oxenford: Legal & Regulatory

In this session, David will bring you up to speed on the latest legal and regulatory issues that are important to Kentucky's broadcasters. Dave will also answer any questions that you might have.

BREAKOUT SESSIONS 2

Derron Steenbergen: Valued and Valuable...Every Leader's New Goal

In a world that seems uncertain and upside down, nothing is more important to our business than a strong team. However, it is often too easy to get so focused on everything we have to do that we neglect our most important assets. This session will focus on our focus. Yes, you read it correctly! Sometimes we need to be more focused on being focused, and putting our attention to the people who make it all work. This session will remind you of areas that can have an enormous impact on those around you…and your bottom line. Prepare to walk away with a clearer vision of how you should lead in the months ahead.

Steve Wexler: Breakthrough Content

This workshop dives into the creative process, giving content creators specific tools to help them identify and create more unique, compelling content that can’t be replicated. Steve identifies the biggest obstacle to creating more memorable content and provides a process for show preparation that also helps coaches evaluate and critique content in a more helpful, constructive way. I also touch on why most “aircheck” sessions don’t really result in better content—a real eye opener for PD’s and talent!  Target audience: PD’s, producers, air talent, managers etc.

Les Rose: Journalism Workshop

Les is starting his eighth year as a Broadcast and Digital Journalism "Professor of Practice" at Syracuse's Newhouse School. Before becoming a professor, Les spent 38-years as a news videographer/editor/and field producer. Thirty of those years were spent at CBS News in the LA Bureau and over two decades working with Correspondent Steve Hartman.

HOTEL RESERVATION DEADLINE IS FRIDAY, AUGUST 25TH

The Kentucky Broadcasters Association congratulates the 2023 class of Legacy Awards Honorees. Awards will be presented as part of an Evening of Excellence on Monday, September 25th, in conjunction with KBA's annual conference in Covington, Kentucky.

Clarance E. Henson Technology Award:

Dr. Charles Anderson

Al Temple Award:

Mark Buckles

Kentucky Mic Hall of Fame:

Joe Elliot, Vicki Dortch, Marti Hazel, Carl Nathe & Greg Stotelmyer

BEWARE: POLITICAL ADS WITHOUT CANDIDATE TAG OR LIKENESS

The KBA wanted to remind broadcasters that candidate ads, to be entitled to lowest unit rates during political windows, need to be a “use by the candidate.” One of the elements of a “use” is that the ad include the recognizable voice or image of the candidate for at least 4 seconds. If the candidate’s voice or image is not in the ad, there is even an argument that the ad need not be given comparable rates outside of the political window, and that the “no censorship” prohibition does not apply. As you know, candidate “uses” cannot be censored by a station, and stations are therefore immune from any liability for the contents of a candidate’s ad. But if the ad is not a “use,” and it contains false statements about an opposing candidates or other content that could lead to liability, the failure to have the voice or image of the sponsoring candidate in the ad could mean that stations have potential liability for the content of a candidate’s ad, just as they do for ads from non-candidate organizations. KBA suggests that, if you receive a candidate ad without the recognizable voice or image of the candidate, particularly if it is an attack ad, you discuss these issues with your station’s attorney who advises you on FCC matters. 

"Create Value and Urgency by Uncovering the Whole P.I.E."

With L’areal Lipkins, Lipkins Consulting Group

There’s nothing more frustrating than presenting your proposal and hearing, “Your price is too high.” or “Follow up with me in six months.” During this interactive session, you will learn how to create value and urgency by asking better questions to uncover the whole P.I.E. 

As a result, you will gain a deeper understanding of your prospect’s needs, goals, and buying process, all of which help you close deals faster and easier. 

This webinar is provided as a complimentary member service to KBA member stations. Please use code: NASBA2023

The Kentucky Broadcasters Association is saddened to learn of the passing of Rick Howlett, a veteran broadcast news journalist and longtime host at WFPL-FM in Louisville.

Howlett passed away on Saturday surrounded by family, said Stephen George, president and CEO of Louisville Public Media. He began his career as a Kentucky newscaster in 1984 and joined Louisville Public Media in 2001, the station reported.

Howlett was diagnosed with esophageal cancer last year. He continued to work between treatments but earlier this month, he transitioned into palliative care.

Rick Howlett was 62 and is survived by his wife and son.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

I GOTTA GUY/GAL

Bill’s general manager was planning his company’s spring kick-off sales meeting. He was looking for ideas for how to improve performance, inspire the team, and get them ready for the busy selling season. Bill said to his boss, "I gotta guy that goes to my church who does a great job training sales teams, want me to call him?"

If you sell a product or service, the ultimate compliment, the ultimate goal is to be "the person." Need to buy a car? “I got a person.” Want the best steak in town? “I got a person.” Need a flower arrangement that will blow them away? “I got a person.” If you take inventory of your purchases, chances are you “got a person” too - several.

I love reading Seth Godin’s blog.  Sometimes it's short and powerful, like this one:

You can buy this from anyone, and we're anyone

That's not going to get you very far when you sell stuff, raise money, look for a job...

What if instead, you created a reputation as the person or organization that can honestly say, "you can't get this from anyone but me?”

In advertising and marketing, we teach the “Four Keys Of Branding Success.”  The keys apply to building your personal brand as well, so you can be the guy/gal who people gotta have.

1. Reach - Are you working with enough customers and prospects to achieve the results you want?
2. Frequency - Are you in contact with them frequently to make certain you are top of mind when they need your product or service?
3. Consistency - Are you providing consistent service, consistent contact, and have you identified the “one thing” you want to be known for . . . and are you consistently sharing that message?
4. Compelling and Creative - Are you sharing your brand message in unique, compelling, and memorable ways? Are you providing value?

How would you like to get people talking about you, people reading about you, or any exposure potential clients can have to you in a “non-selling” mode?  The Four Keys can be used effectively to make that happen.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center

SEPTEMBER 28, 2023

Midwest Broadcast & Multimedia Technology Conference in Columbus, OH

*All times shown are Eastern

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