KBA'S WEEKLY NEWSLETTER

MARCH 11, 2021

"APPLALACHIA RISES"

WKYT RAISES $1.1 MILLION FOR FLOOD VICTIMS

'Appalachia Rises' raises $1.1 million for eastern...

LEXINGTON, Ky. (WKYT) - Powered by major donors and hundreds of smaller contributions, the "Appalachia Rises" telethon on WKYT raised more than $1.1 million Monday evening to help those impacted by recent flooding. "Eastern Kentucky is defined by ...

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www.wkyt.com

JOIN THE KBA TODAY

Take advantage of members only benefits. For membership assistance, please contact Amber Rhodes at amber@kba.org or by calling (502) 848-0426.

ATSC 3.0 WEBINAR

LESSONS LEARNED IN COLUMBUS, OH TRANSITION

Tuesday, March 16TH @ 1:00 PM ET

Several stations in Columbus, Ohio recently transitioned to ATSC 3.0. Engineers were an integral part of ensuring the transition was successfully completed. What worked well and what were the lessons learned?

Join us on Tues. March 16 at 1 p.m. (ET) for a virtual panel discussion featuring engineers from the Columbus stations involved with the transition, as well as experts guiding the ATSC 3.0 transition around the country. The panelists will share their experiences with the Columbus transition, and provide an update on the non-linear opportunities that ATSC 3.0 provides for local television stations.

Panelists will include:

Dan Carpenter, Regional Engineering Manager, Sinclair Broadcast Group
Ron Taylor, Chief Engineer, Sinclair Broadcast Group Columbus
Ken McCrimmon, Chief Engineer, WCMH-TV
Michael Bouchard, One Media
Dave Folsom, Pearl TV
Moderator: Dave Arland, Executive Director, Indiana Broadcasters Association

This virtual session is jointly presented by the Indiana, Kentucky and Ohio Associations of Broadcasters. The session is free to IBA, KBA and OAB members, but pre-registration is requested.

PREREGISTER HERE

BEST PLACES TO WORK IN KENTUCKY

FORCHT BROADCASTING AMONG WINNERS

The Kentucky Chamber of Commerce, the Kentucky Society for Human Resource Management (KYSHRM) and ClearPath Mutual Insurance Company recently announced the 100 companies that made the 17th Annual Best Places to Work in Kentucky list.

Congratulations to Forcht Broadcasting who was named as one of the Best Places to Work in the small companies category.

Winners from across the state have been selected in three categories: small companies of 15-149 employees, medium companies of 150-499 employees and large companies consisting of more than 500 employees (categories based on number of U.S. employees, only Kentucky employees surveyed). The selection process, managed by Best Companies Group, is based on an assessment of the company’s employee policies and procedures and the results of an internal employee survey.

INCREASE YOUR DIGITAL REVENUE

KBA PROVIDES THE TOOLS & TRAINING THAT YOU NEED

The KBA has partnered with two of the best entities for digital products and digital sales training. Member stations have access to a full compliment of digital products, campaign development, placement and analytics through our partnership with Affinity X. Beyond the digital products, we have partnered exclusively with the RAB to equip your sellers with the training necessary to market these new digital products. Learn more about each by reading below.

Affinity X has the ability to deliver highly-targeted display ad campaigns, both programmatic and O&O. Our skilled ad operations team manages all aspects of the campaigns, translating goals and target audiences into specific tactics across multiple channels. Advertisers reach the prospective customers they are looking for, regardless of the devices they use. To learn more about the products offered to KBA members and upcoming educational webinars, click on the link below.

LEARN MORE

CERTIFIED DIGITAL MARKETING CONSULTANT (CDMC)

The Certified Digital Marketing Consultant on-line training is brand new and reflects the knowledge needed and learning style of today's seller. This comprehensive program is divided into nine main sections and each section has multiple, short, video modules to provide sellers with immediately actionable information as they transfer from radio seller to multi-platform, multi-channel marketing experts who clients and prospects depend on.

IMPACT BROADCAST AWARDS

ENTRY DEADLINE IS MARCH 21, 2021

Entries are now being accepted for the KBA Impact Broadcast Awards (formerly the Kentucky Associated Press Broadcast Awards). All members of KBA are encouraged to enter their best work from 2020. Rules and entry instructions on the IBA's can be found using the link below. Deadline for entries is Monday, March 22, 2021.

CLICK HERE FOR MORE INFORMATION

The Impact Broadcast Awards will be held virtually on Tuesday, June 8, 2021 at 2:00 PM ET. If you have any questions, please contact Becky Day at becky@kba.org.

UPCOMING EEO WEBINAR

STAYING ON TOP OF YOUR FCC EEO OBLIGATIONS

MARCH 24, 2021 @ 3:00 PM ET

Even in this most unusual time, the FCC has continued to enforce its EEO rules, reviewing a station’s compliance both in connection with its license renewal and through periodic audits. Stations still need to engage in wide dissemination of information about job openings and engage in specified outreach activities designed to educate their communities about broadcast employment and to train employees for advancement in their broadcast careers, even if they have no job openings. Join us on March 24th when David Oxenford of the Washington DC law firm Wilkinson Barker Knauer will review all of the FCC’s obligations and how you can meet those obligations even while social distancing.

After registering, you will receive a confirmation email containing information about joining the webinar.

FREE to KBA member stations. Haven't renewed your membership, please contact Amber Rhodes at amber@kba.org.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

THE MENTAL TOLL THIS IS TAKING

2020 is over, so everything is back to normal, and we are all performing at our peak and clients are back to normal. NOT. Are you feeling anxious, agitated, lonely, depressed, or even hostile? As the crisis continues you may notice people getting more and more frustrated, quick to anger, or mildly depressed. I’m by no means a medical professional but I do like to watch human behavior and I think we can all see it. Kim Johnson our director of sales at the RAB sent me an article recently, that gives a medical explanation to what some may be feeling. The article is entitled: Oxytocin May Be The Key To Staying Positive in Hard Times.

Oxytocin is a neurotransmitter that acts as a hormone in the brain. The article explains that sometimes it’s called the “love molecule” because it’s produced when we have contact with others. They say it’s important because it binds us together and has shown to lead to increased happiness, lower stress, and the desire to be more kind, express charity or compassion towards others. What’s not to like right?

Here’s the problem – our Oxytocin levels increase when we have contact with others, or conversely decrease when we have no contact with others. Think, isolation, lock-down, stay-at-home orders, all the things we are doing to try and stop the spread of COVID-19 can be having a deleterious effect on your Oxytocin levels. The article lists 12 things you can do to keep or boost your Oxytocin levels. We’re going to list 5 to get you started:

Look at people when they are talking – In a COVID-19 world this means using video chat whenever possible.
Interact with your pet. If you’re fortunate to have a furry critter, giving and getting some affection from your pet can work wonders
Take a walk – Being exposed to sunlight is a great way to get vitamin D into your system. Vitamin D helps produce Oxytocin
Sing like no one is listening – crank up the radio and sing along to your favorite songs.
Laugh about it – Humor breaks down barriers and can lead to connection and safety. Comedy and laughter can work wonders

Who would have ever thought a sales tip would be focused on Oxytocin and ways to feel better? Share a laugh, share a video smile, take a walk, or do something nice for someone. These are principles that many of us were taught when we were young. If we all put some of these things into practice we can imagine the world being a better place as a result of COVID-19.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

NEWSLETTER QUICK NOTES...

SPRING FORWARD THIS WEEKEND

Don't forget to set your clocks and automation systems forward one-hour this Sunday, March 14th @ 2:00 AM.

STATEWIDE TORNADO DRILL RESCHEDULED

The statewide tornado drill that was scheduled for this past Wednesday has been rescheduled for Wednesday March 16th at 10:07 AM

We will be using the live TOR code and it will trigger your EAS box. Now is a good time to check your EAS equipment to make sure it's ready.

RTDNA NEEDS YOUR HELP JUDGING

The RTDNA is looking for judges for the annual Edward R. Murrow awards.

There is so much great work to be judged and due to the amount of entries we are in need of additional judges!

If you are interested in helping out please email Andrea Stahlman at astahlman@hearst.com, or click here.

KBA SCHOLARSHIP APPLICATIONS NOW BEING ACCEPTED

Applications are now being accepted for both the KBA High School Senior Scholarship Fund and the Harry Barfield Scholarship. The deadline to submit an application for either scholarship is May 1, 2021.

To lean more about KBA's scholarship opportunities and to submit an application, click here or find on KBA's website under the RESOURCES tab.