Hearst Television’s CBS affiliate WLKY-TV Louisville, Ky., is participating in “Project CommUNITY: History & Hope,” an effort to give voice to the experiences of Black seniors by uniting them with young Black journalists for probing, in-depth interviews and conversations exploring the state of race in America. The project features 28 stories, one for each day of Black History Month, with each of the company’s television stations producing at least one story for the project. WLKY will showcase a conversation between morning Anchor Caray Grace and Reverend Charles Elliott, as well as a profile of civil rights activist Mattie Jones by weekend morning Anchor Marvis Herring.

Kentucky's severe weather awareness week is next week, March 1-5, 2021. Please be aware that a live statewide tornado drill will be conducted at 10:07 AM ET on Wednesday, March 3, 2021.

If you have any questions, please contact Scott Cason, Director of Engineering at engineering@kba.org.

The Impact Broadcast Awards will be held virtually on Tuesday, June 8, 2021 at 2:00 PM ET. If you have any questions, please contact Becky Day at becky@kba.org.

Empowering, equipping and inspiring the managers of sales teams is vital to the growth and success of an entire organization. The RAB Leadership MasterClass (LMC) is designed for that purpose. It combines the highly-acclaimed Certified Radio Sales Manager course along with monthly group coaching to address the on-going challenges our sales leadership face. With limited class size and limited number of sessions each year, this is an exclusive opportunity where managers and soon-to-be leaders build community through a support network of other managers. Completing the program is a distinction that sets them apart; they will belong to an elite group of leaders in media management.

Participants will work through CRSM certification program with live sessions hosted by Jeff Schmidt, SVP of Professional Development, RAB. These half-day sessions each week, for six consecutive weeks, minimizes time away from their team. This schedule also allows class members to put new tools into action immediately after learning, providing opportunity to share success and ask questions during weekly meetings. At the conclusion of the six-week course work, members will attend monthly one-hour group coaching sessions for eight consecutive months to review materials learned or address specific needs and challenges in their local markets.

Applications are now being accepted for both the KBA High School Senior Scholarship Fund and the Harry Barfield Scholarship. The deadline to submit an application for either scholarship is May 1, 2021.

To lean more about KBA's scholarship opportunities and to submit an application, click here or find on KBA's website under the RESOURCES tab.

As an active member, you can now easily manage your job postings on KBA's website. Simply login to your Info Hub, click on the JOBS tab (on the left), then click the ADD button on the next page. From there you can add descriptions, responsibilities, requirements, publication dates and more.

If you need help creating credentials or logging in, please contact Amber Rhodes at amber@kba.org.

In Kate Murphy's new book, You're Not Listening she shares this compelling example:

The first reply about Sparky is a classic example of what sociologist Charles Derber calls a shift response, which directs attention away from the speaker and toward the respondent. To us, mentioning Sparky may seem perfectly appropriate—after all, we’ve shared a similar experience, so why wouldn’t we bring it up right away? The issue, however, is that these shift responses are usually self-referential statements, attempts to shift the conversation away from the original speaker and toward ourselves. It’s not an intentionally selfish act, but it is symptomatic of conversational narcissism, the antithesis of good listening and connection-building.

But the second reply— “Oh no, where did you finally find him?”—is more of a support response, which encourages elaboration from the speaker to help the respondent gain greater understanding. Support responses are usually not self-referential statements—or hastily offered advice—but open-ended, other-directed questions. Indeed, the best listeners are often the best questioners; you have to listen to ask an appropriate and relevant question, and then, as a consequence of posing the question, you are invested in listening to the answer.

That’s not to say you can never mention Sparky—just maybe not right away, and not until you’ve made the other person feel heard. The key is to monitor the balance of shift and support responses in your conversations, and to remember the distinct advantages of becoming a good questioner. 

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Dates have been set for two signature NAB events to be held in conjunction with the 2021 NAB Show in Las Vegas. A spin-off event of the annual Sales and Management Television Exchange (SMTE) will take place October 8–9, 2021 and the Radio Show, co-produced by NAB and the Radio Advertising Bureau (RAB), will be held October 13–14, 2021. These events round out an extensive slate of professional development and innovation opportunities taking place during NAB Show, October 9–13, in Las Vegas. Read More

2021 KBA Impact Broadcast Awards

2021 KBA Annual Conference (Owensboro, KY)

Sales and Management Television Exchange (Las Vegas, NV)

NAB Show (Las Vegas, NV)

Radio Show (Las Vegas, NV)

Midwest Broadcast & Multimedia Technology Conference (Columbus, OH)

*All times shown are Eastern

For more information on KBA's PEP program, please click HERE

chris@kba.org